2015 two major challenges in eCommerce

www.konstantinfo.com

Creating The Omni Channel Advantage


Omni-Channel

Most online retailers that excel in engaging customers across

channels - web, cellular, public networking (Social Media) and

in-store - retain more than twice as many clients as companies

without effective cross-channel client support techniques.


Omni-Channel implementation


Can Be Broken Down Into Three Primary Initiatives

Integrate

Collect

Mobile First

Integrate

Product Information (detail, inventory, pricing and promotions),

customer information and order/transaction data are considered

to be the most important retail data. All important information

needs to be integrated.


Collect

Collect data for all your customer touch points and make a

segmentation technique that controls business logic to make a

customized shopping experience.


Mobile First

As mobile devices can deliver all retail customer touch points

nowadays, start with a “mobile first” user interface strategy and

work in reverse to ensure optimization and reliability across all

devices.


Implement

Though it is not necessary to begin with, all three initiatives at

the same time. Be realistic and follow step by step approach to

create and execute a plan that will help in achieving you brand

unification goal.


e-Commerce’s Newest Enemy


Webrooming has outpaced showrooming recently. Warming is

when a customer spends time online on different eCommerce

websites either from computer or on their mobile device. They go

for placing items in the cart, enter checkout information and visit to

your shipping options. But at the time of final checkout, instead of

completing their purchase, they choose to visit a bricks and mortar

store to finalize their transaction.


What is Webrooming?

Why Shoppers Webroom?

There are many reasons that shoppers webroom, but most

are linked to convenience and cost.


Shipping

Nearly half of webroomers don’t want to pay for shipping. On

top of that that, many respondents don’t like a delay for items

to arrive on their doorstep.


Unsatisfactory Product Information

This is a big challenge for online retailers that most

customers want proper information before they buy any

product. Most of Internet users like to see products before

they buy them. Images and descriptions often aren’t enough

to get complete knowledge of the product. Also incomplete

information creates purchasing decision even more tenuous.


Returns and Exchanges

Many online customers sometimes need to return or

exchange products bought online as they don’t fit or are

different than they appeared online, among several other

factors. Returns can be a hassle and when consumers have

to pay for it themselves, it can be an additional obstruction.


What Online Retailers Can Do About It


Both online and omni-channel retailers can put consumers at

ease with clear, efficient and even free returns and

exchanges

Extra Benefits Needed

Other tactics for encouraging webrooming include offering online

coupons for in-store purchases, providing in-store pick-up for

online orders, keeping in-store inventory up to date with your

online catalog, and ensuring a consistent customer service

experience both on the Web and in your store.


Konstant Infosolutions Pvt. Ltd.

e-mail : [email protected] | Skype : webintegrated

http://www.konstantinfo.com

http://goo.gl/HbeVQp


Read more about upcoming eCommerce trends

Presented By:

mailto:[email protected]

http://www.konstantinfo.com/

http://goo.gl/HbeVQp

2015 two major challenges in eCommerce

Documents

comwhat online retailers

customer information

exchangesmany online

omnichannel retailers

checkout information

proper information

omni channel advantagewww

important retail data