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11 Major Sales-Blocking MISCONCEPTIONS College Stores Have about eCommerce...
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11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

Feb 19, 2017

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Page 1: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

11 Major Sales-Blocking

MISCONCEPTIONSCollege Stores Have about

eCommerce...

Page 2: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

And How to Overcome Them

Page 3: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Your store needs aneCommerce solution.

Page 4: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

After all, nearly 81% of young adults own and

shop with mobile devices.

Page 5: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

But there’s a lot of misinformation and uncertainty

out there about your eCommerce options.

Page 6: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Here are 11 myths college retailers might have, and how they can overcome them on the way to

providing better service and convenience to students.

Page 7: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 1:“We can’t match online competitor’s prices,

so what’s the point?”

Page 8: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Price is important, but so is customer service. In an

eCommerce setting, that means helping students save and being

attentive to their needs.

Page 9: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

With the ever-presence of technology in students' lives, that

means your eCommerce store needs a range of price options and the ability to engage students and respond to questions quickly on

social media.

Page 10: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 2:“If I o�er price comparison, I’ll lose sales.”

$10.95 $8.95

Page 11: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Three out of four college-age customers are comparison-shopping online already. By o�ering it on your

site, and as long as your prices are competitive, students are more likely to buy from your store. (Plus, you can

often earn a�liate revenue if your students buy elsewhere.)

Page 12: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 3:“A website’s a website —

anyone can view it on any device!”

Page 13: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

If not mobile-friendly, your store can be virtually impossible for

customers to navigate, driving them away. More than 25% of online

transactions are now mobile — be sure your store is optimized for

omni-channel.

Page 14: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 4:“Students will automatically and easily find

my store online.”

Page 15: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Students are shopping online, but that doesn’t mean they’ll instantly

discover your web store. Market and promote your store so your

customers know where to look, and rest assured your web store is a�liated

with their school.

Page 16: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Also, try to get buy-in from your school to help promote your store on

your campus' website, as well!

Page 17: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 5:“It’s tedious to o�er freebies, sales and more.”

Page 18: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

An eCommerce tool designed with college stores in mind will

make it easy to o�er the sales and incentives you want. Whether it’s

flash sales, buy-one-get-one deals or more, your store can do it all and

keep customers happy.

Page 19: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 6:“Students can’t earn in-store loyalty online.”

Page 20: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Loyalty isn’t just for brick-and-mortar purchases. With

the right eCommerce solution, your students can use your loyalty

program wherever they’re buying. This can even drive up in-store

tra�c by up to 13%!

Page 21: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 7:“eCommerce cuts students o� from

proprietary tenders.”

Page 22: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

An optimized, college retail-focused eCommerce

solution will integrate with your system, so you can accept student financial aid, credit, debit, gift cards

and more!

Page 23: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 8:“Online shopping isn't secure.”

Page 24: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

A secure system makes a secure store. Your web store can utilize your system's security features,

keeping customer data safe and preventing you from processing

one of the fraudulent transactions that cost retailers

$3 billion last year.

Page 25: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 9:“It’s too di�cult to keep your inventory updated

in real time.”

Page 26: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

It’s not impossible when your system does it for you! Integrated

eCommerce solutions use the same inventory as your physical store, so

what you’re displaying is always up to date.

Page 27: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 10:“Students will always prefer the convenience of

a physical store for all types of transactions.”

Page 28: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

The majority of shoppers like buying online and picking up

in-store. O�ering an online store which still gives students the

convenience of in-store pickup can boost your sales tra�c.

Page 29: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

Myth 11:“We don't have a web designer, so it will be

too hard to brand or update our store.”

Page 30: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com

You can easily customize your site's look and functionality with a turnkey solution that includes a content design manager for easy updating. Plus, the right solution will have a dedicated support rep

on hand when more extensive changes are needed.

Page 31: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

Sources

Cohen, H. (2013, October 21). 67 Mobile Facts To Develop Your 2014 Budget - Heidi Cohen. Retrieved February 26, 2016, from http://heidicohen.com/67-mobile-facts-from-2013-research-charts/

What social customer service is really worth: Stats. (2014, June 16). Retrieved February 26, 2016, from https://econsultancy.com/blog/65018-what-social-customer-service-is-really-worth-stats#i.yruikc2jzejj10

U.S. generations: Comparing prices online 2015 | Statistic. (2015). Retrieved February 26, 2016, from http://www.statista.com/statistics/306617/us-generations-comparing-prices-online-for-big-purchases/

Over 27% of global online transactions are now on mobile devices - Adyen. (2015, April 30). Retrieved February 26, 2016, from http://www.adyen.com/home/about-adyen/press-releases/mobile-payments-index-april-2015

Rowland, A. (2014, November 17). Promote your online store without spending a dime - The Garage. Retrieved February 26, 2016, from https://garage.godaddy.com/smallbusiness/market/promote-online-store-without-spending-dime/

Asher, D. (2014, November 17). ISU Cross-Promotes like Crazy on inSite. Retrieved February 26, 2016, from http://foreword.mbsbooks.com/?p=10332

Carter, B. (2015, December 31). Customer Loyalty Statistics: 2015 Edition. Retrieved February 26, 2016, from http://blog.accessdevelopment.com/customer-loyalty-statistics-2015-edition#lmktg

Demery, P. (2013, March 28). Online fraud costs e-retailers $3.5 billion in 2012. Retrieved February 26, 2016, from https://www.internetretailer.com/2013/03/28/online-fraud-costs-e-retailers-35-billion-2012

Why Retailers Should O�er Buy Online, Pick Up In-Store - eMarketer. (2015, June 8). Retrieved February 26, 2016, from http://www.emarketer.com/Article/Why-Retailers-Should-O�er-Buy-Online-Pick-Up-In-Store/1012579

Page 32: 11 Major Sales-Blocking Misconceptions College Stores Have about eCommerce

2711 West Ash Street, Columbia MO, 65203 | 800.325.4138 | www.mbsbooks.com