2015 Snow King Vertfest Brief Overview

1  

9th annual

North America’s Premier Backcountry Ski and Ride Event  

presented by  

2015 Snow King Overview  

February 21 and 22, 2015

[email protected]

Great festival, Great Community

Check  out  the  Outdoor  Research  Ver2est  2013  You  Tube  video  filmed  at  Alpental  

It began in 2007…

VertFest is the brainchild of a group of Outdoor Research employees. The first event at Crystal Mountain was a good old-fashioned sufferfest, followed by a bunch of beer – all in support of avalanche safety.

VertFest = Backcountry Stoke

•  Vertfest is the largest backcountry ski and snowboard festival in America

•  It’s a multi-stop mountain festival dedicated to promoting backcountry fun, safety, and stoke

2015 Tour Stops

•  Mt. Bachelor, OR: February 7 & 8 •  Alpental, WA: February 14 & 15 •  Snow King, Jackson WY: February 21 & 22 •  Brighton, UT: March 7 & 8 (Wasatch  Powderkeg  Triple  Crown)  

Vertfest Supports the Backcountry Community

In 2014, Vertfest raised almost $65,000.

In 2015, Snow King Vertfest will benefit the Snow King Volunteer Ski Patrol

Past sponsors

VertFest is built on:

• Community • Clinics • Competition

SATURDAY On-Snow Clinics by Exum, SKMSS, and Tier 1 Local Sponsors

Possible Topics Include: •  Backcountry beacon safety •  Ice Climbing •  Ski Mountaineering Skills •  Backcountry Efficiency •  Steep Skiing Technique •  Steep Skiing Tactics

Tier 1 Local Sponsors are invited to develop content and lead a clinic. Please contact us @ [email protected] to discuss

Fun Events and Vendor Village

Demos and opportunities to connect. Music and beer! Fun!

•  Sponsor – An event aimed at a less-competitive crowd like a

snow tube race – Events aimed at kids or teens – A costume contest – Something else? Be creative! If it’s fun let’s do it!

Saturday Night Event

At Snow King Hotel. 5:30-7:30pm Possible Topics •  Expedition Presentation(s) •  The Future of the Backcountry •  The Trend on Avalanche Deaths •  Moving Through Avalanche Terrain:

new wisdom in avalanche avoidance •  Fast & Light: focus on gear

Sunday Races

2 divisions Serious Competitors

Saggy and Baggy/Gorilla Suit Guys

Race details in the works

Local Marketing •  Promoted in Jackson and other “drive

markets” including SLC, Denver, Bozeman, Idaho Falls, and Boise

•  Posters, print ads, PR, and social media •  Partnering with Jackson Hole Winterfest •  Coordinating with Snow King Volunteer

Ski Patrol and other partner websites and social media

How to participate if you’re… A potential sponsor: Cash sponsorship, Product Donations, Product Demos, Be on-site with your tent, table and banner, Develop and lead a branded clinic, Sponsor a branded event/ “fun competition” An athlete or speaker: Lead a clinic, Be a Saturday evening speaker, Compete! A participant: Join the SK Vertfest Advisory Panel, Help organize the event, Help promote the event via social media, Compete!

Wanna be involved?

e-­‐mail  us  at      

MarkeCng  @snowkingmountainresort.com