2015 Naval Academy Athletics Sponsorship Guide August 2015
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2015 Naval Academy Athletics
Sponsorship Guide
August 2015
Table of Contents Connect your company’s pride & passion with Navy’s…
We invite you to take a closer look at the partnership opportunities with Navy Athletics.
• Geographic Information • Academy Background • 2014 Navy Football Review • Television • Football Fan Base • Navy-Marine Corps Memorial Stadium Signage • Hospitality • Radio • Navy Worldwide Web • Game Day Program • 2015 Schedule • NAAA Corporate Partners • Appendix
• 33 Varsity Sports • Beat Army
Annapolis & the Chesapeake Region
Within 30 minutes of Annapolis lies both Washington DC, and Baltimore, providing large metropolitan marketing platforms! The majority of Navy fans travel from Washington DC, Northern Virginia and Maryland for Annapolis home games.
The Mid Atlantic and Eastern Seaboard are home to the largest concentration of Military and Federal Government centric populations!
Navy is part of the DC & Baltimore Beltway, like no other…
The United States Naval Academy and the Naval Academy Athletic Association
As the undergraduate college of the Naval service, the Naval Academy prepares young men and women to become professional officers in the U.S. Navy and Marine Corps. Students attend the Academy for four years. Naval Academy students are Midshipmen on active duty in the U.S. Navy. Midshipmen graduate with bachelor of science degrees and serve at least five years as Navy or Marine Corps officers. The Naval Academy Athletic Association (NAAA) is a non-profit 501 c 3 and all dollars are invested into the challenge of operating 33 Intercollegiate Sports for 4,400 Midshipmen.
USNA QUICK FACTS Location ………...…………………………….…………………Annapolis, Md. Founded ………………...………………………….………………………..1845 Enrollment .............................................................................................................. 4,4 00 Student-Athlete Graduation Rate…...…… 90 percent (10th among FBS Schools)
Col. Stephen Liszewski Commandant
Vice Adm. Walter E. “Ted” Carter
Superintendent
Chet Gladchuk Director of Athletics
Navy Football 2014 Record and Review
• Navy Football played 5 games in 4 NFL stadiums. The
Midshipmen finished the season with an 8-5 record concluding with a win at the San Diego Credit Union Poinsettia Bowl.
• Navy-Notre Dame to play at EverBank Field (Jacksonville) in 2016
• Navy has defeated Army 13 consecutive years, won 8 Commander-in-Chief’s Trophies in the last 11 years and has played in 11 bowl games in the last 12 years.
• Head Coach Ken Niumatalolo is now the all-time winningest coach at Navy having just completed his seventh season.
Baltimore, MD
Washington, DC Philadelphia, PA
San Diego, CA
Annapolis, MD
Navy Fans are Watching National & International Coverage
CBS Sports and CBS Sports Network broadcast all Navy Annapolis home football games Nationwide. American Forces Network carries select Navy games Worldwide.
Navy’s exclusive National Cable Television agreement is available in approximately 100 million homes!
A number of Navy road games are carried nationally on the ESPN family of networks.
Location of Navy Football Fans 2014 Season & Single Game Ticketholders in the Region for Annapolis Home Games
Anne Arundel
43%
Baltimore 8%
D.C 20%
Eastern Shore 13%
PG County 3%
Other VA 6%
Southern MD 7%
Navy-Marine Corps Memorial Stadium Signage Dominate Logo Placement
As the home of Navy Football and Navy Lacrosse, Navy-Marine Corps Memorial Stadium provides an opportunity for advertisers to reach 33,000+ fans on game day and present messages in state-of-the-art form.
The Stadium offers one-color logo placements at Field Level and on each scoreboard.
Navy-Marine Corps Memorial Stadium Signage Delivering Brand Awareness
HD Video board features are also available for each Navy Football & Lacrosse Season (i.e. logo swipes)
• North End Zone Video Board: 90’ x 32.5’
•South End Zone Video Board: 34’ x 27’
Hospitality Navy’s premiere experience
Hospitality Experiences: Pre-Game, During and Post- Game Offerings include Banquet Room Reception and Stadium Perimeter Areas for corporate functions! • High End Formal – Banquet Facility - Navy Marine Corps Memorial Stadium Banquet facility (featuring 9-12k square ft of availability) is the perfect place to entertain clients, employees and guests! • Formal – ‘53 Pavilion - Navy’s ‘53 Pavilion sits right under the North End Zone of the Stadium with fantastic views of the field for a formal outside gathering (seats 100-250). • Informal – Navy Fest - On Game Day a South End Zone Navy Fest Tent is right in the middle of all the action! Can include both table intercepts and catered hospitality.
Hospitality
On Game Day, Navy Athletics has unique Sponsorship and VVIP hospitality experiences for our Corporate Partners.
End Zone (8) and Sideline (10) –
• Prime South End Zone and Goal Line to Goal Line East Side views
VIP Midfield Suites (4) –
• (4) Spacious Luxury Suites
have been recently added to the Upper
East Side.
• Internal and external seating
w/ at least thirty (30) external seats
under an awning
• Drink-rail along the front of the room
and six barstools
• Temperature-controlled suites with
55’’ flat screen tv & more!
1 Akerson Tower Suite available!
Hospitality Under Construction
New Club Seating in 2015- Selling FAST!
Starting in 2015, Navy-Marine Corps Memorial Stadium will offer premium Club Level Seating on the East Side of the Stadium.
Radio Fans in your backyard and all over the world
• Navy has a radio presence in major military markets including Washington, DC, Norfolk, VA, San Diego, CA, Jacksonville, FL and Seattle, WA.
• Navy streams broadcasts worldwide on Navysports.com and by each affiliate!
• Opportunities include but are not limited to Sponsored Features & Billboards
• In addition, :15, :30 & :60 ad units are aired.
As of Fall 2015
RADIO STATION REGION
WBAL 1090 AM Baltimore, MD
WFED 1500 AM Washington D.C. & Northern VA
WBQH 1050 AM Washington D.C. & Northern VA
WFED 820 AM Washington D.C. & Northern VA
WNAV 1430 AM Annapolis, MD
WXTG 102.1 FM Virginia Beach, VA
WXTG 1490 AM Hampton Roads, VA
1010 AM WJXL 1380 AM KRKO
Jacksonville, FL Seattle, WA
WZAA 1050AM XEPE 1700 AM
Frederick, MD San Diego CA
Sirius XM Nationally
NavySports.com Nationally & Internationally
Ask about ads only airing in DC/Baltimore
Navy Worldwide Web Targeting Specific Markets
Navysports.com is a great way to reach a worldwide audience of loyal Navy enthusiasts through Pop Out, Banner and Button Advertisements & Logos with links to your company’s website! During the 2014 Football season, (Sept 1-Dec 31) Navy’s homepage had an average of 229,946 unique monthly visitors and nearly 4 million page impressions. Advertisements • Geo-specific ads by zip code localized target
advertising also available • Units: 970x66; 300x250; 210x150
• Typically offer minimum 50k or 100k unique impressions
• Presenting sponsor of section with logo and link
Print Bring the Navy experience home
Game Day Program Annapolis Game Day programs are of exceptional quality and truly a keepsake piece. Navy Football & Lacrosse Programs are available to fans every home game throughout the season!
Post Season Extend your reach
• Navy Football has played in 11 bowl games in the last 12 years...
• Navy sold out its ticket allotment for the 11th consecutive year in 2014
• Navy Football Partners can participate in the largest tailgate of its kind…the Brigade Tailgate– where 5-10k
Navy Fans come together to celebrate each winning season.
Football Joins the American Athletic Conference in 2015
Navy Football 2015 Schedule
Date Opponent Time TV Sept. 5 Colgate 12 PM CBS Sports Network presented by BB&T Sept.19 East Carolina 3:30 PM CBS Sports Network presented by Navy Mutual Aid Association Sept. 26 at Connecticut TBA TBA Oct. 3 Air Force 3:30 PM CBS Sports Network presented by USAA Oct. 10 at Notre Dame 3:30 PM NBC Oct. 24 Tulane 1 PM CBS Sports Network Oct. 31 South Florida 12 PM CBS Sports Network presented by AAFMAA Nov. 7 at Memphis TBA TBA Nov 14 Southern Methodist 3:30 PM CBS Sports Network Nov. 21 at Tulsa TBA TBA Nov. 28 at Houston TBA TBA Dec. 5 AAC Championship TBA ABC/ESPN Dec. 12 Army (Philadelphia, PA) 3 PM CBS presented by USAA
Currently 8 of 12 Nationally Televised
In Good Company Navy Athletics Partners in the Last Decade
Men's Teams (18)
Baseball
Basketball
Crew
(Heavyweight)
Crew (Lightweight)
Cross Country
Football
Golf
Gymnastics
Lacrosse
Soccer
Sprint Football
Squash
Swimming
Tennis
Track (Indoor)
Track (Outdoor)
Water Polo
Wrestling
Women's Teams
(11)
Basketball
Crew
Cross Country
Golf
Lacrosse
Soccer
Swimming
Tennis
Track (Indoor)
Track (Outdoor)
Volleyball
Co-Ed Teams (4)
Rifle
Sailing
(Intercollegiate)
Sailing (Offshore)
Diving
JV Teams (10)
Basketball (M)
Crew (LW, HW,
W)
Cross Country
(M)
Golf
Sailing (Offshore)
Wrestling
Football
Squash
The NAAA arranges the scheduling of over 500 contests in ten conference affiliations for intercollegiate athletics, including the 33 varsity sports and 12 plebe/junior varsity teams, provides coaching staffs, all operational expenses and equipment, and maintains a fully staffed central office to handle the administrative details of the intercollegiate and club sports athletic programs.
Beat Army! Beat Army!
Army-Navy Football Game The Academies retain and directly sell all Game
Sponsorship rights to Army-Navy.
Army-Navy Football Game is played off-site at NFL Stadiums to sell out crowds!
Upcoming A-N Football Games: 2015: Philadelphia, PA (Lincoln Financial Field) 2016: Baltimore, MD (M&T Bank Stadium) 2017: Philadelphia, PA (Lincoln Financial Field)
Army-Navy airs nationally on CBS Network Television and worldwide on American Forces Network. For the first time, ESPN broadcasted College GameDay from Baltimore on December 13, 2014 and plans to return in 2015.
The NAAA is a non-profit 501 c 3. Upon request, corporate partners are provided our tax ID number.
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