2015 FIFA Women’s World Cup Final Report
2015 FIFA Women’s World Cup Final Report
The Women’s World Cup winner is… Vancouver
Vancouver Fan Zone
Vancouver Fan Zone by the Numbers
13 days = 102 hours of activity
132,000 visitors
33 Canadian Soccer Women’s Alumni
18 performing groups = 163 performers
1,707 bike valet users
230 volunteers = 598 shifts = 3,210 hours
43,620 recycled bottles = $1,850.90
Vancouver Fan Zone Survey
• 55% lived outside of the Lower Mainland (Metro & Fraser Valley)
• 95% likely to recommend Vancouver as a travel destination
43% of visitors surveyed were 1st time visitors to Vancouver
• 84% overall enjoyment of the Fan Zone as good or excellent
Vancouver Fan Zone Earned Media
Vancouver Fan Zone – Engagement
Vancouver Fan Zone – Engagement
Canada Soccer Women’s Alumni
Women’s World Cup Legacy
$5960
Women’s World Cup Legacy
Vancouver Women’s World Cup Budget
Revenues City of Vancouver commitment $1,200,000.00 FIFA Marketing funds $55,000.00 Hospitality Revenue $106,231.72 WWC Legacy Projects $60,000.00
Revenues TOTAL $1,421,231.72 Expenses Production $1,125,389.80 City Expenses $37,778.44 Marketing Communications $28,658.00 Insurance $40,000.00 Sport BC Expenses $70,349.80 WWC Legacy Projects $60,000.00
Expenses TOTAL $1,362,176.04
UNEXPENDED PORTION OF COV commitment: $59,055.68
Presentation Title 12
Summary
• Strong performance by Hosting Partners and City staff o Good feedback from FIFA organizers
• Financially successful with 5% saving on City allocation
• Strong legacy related to involvement of former national team members
• Appreciation to all volunteers and elected officials who participated