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Tackling all the Hidden Problems after Childbirth MadreBonita Hi, my name is Maco Yoshioka. I am a founder and executive director of MadreBonita.
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20140703 madrebonita

Jul 08, 2015

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Maco Yoshioka

Asia Network for Young Social Entrepreneurs
The Young, initiating the future of Asia
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Page 1: 20140703 madrebonita

Tackling all the Hidden

Problems

after Childbirth

MadreBonita

Hi, my name is Maco Yoshioka. I am a founder and executive director of MadreBonita.

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Madre Bonita is supporting mothers’ mental & physical healthcare.

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Providing a holistic fitness program designed for women after childbirth.

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Not only for the physical fitness but also for the mental wellness of mothers .

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Now you are looking at mothers with big smiles.

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But I ask you please not to take their smiles for granted.and I would like to share some issues with you.

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There is

a paradox.

There is a paradox concerning childbirth in Japan.

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When you have a baby. First thing you hear is Congratulations.

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Neonatal deaths per1000

0 10 20 30 40 50 60 70

Somalia(61)

Congo(56)

Pakistan(53)

Japan(1)

per1000

The graph shows that we can give birth safely in Japan.With good sanitation and medical treatment.

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Not so simple

But things are not so simple.

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100,000/year

suffer from

postpartum depression.

Every year in Japan 100,000 mothers suffer from postpartum depression within a year after childbirth. That is 10% of all mothers with babies under 12months.

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80% feel

I was nealy

there.80% said I was nearly there even though I wasn’t diagnosed as depression.

So many mothers are living on the edge with little babies in their hands.

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QUESTIONWhat would you do

if your best friend told you

that she’s depressed

with her baby?

Now I would like to ask you a question. What would you do if your best friend told you that she can’t feel happy being with her baby ?

You don’t want to believe it. But…Would you accuse her?Or What can you do to help her?

What could’ve been done to prevent it?

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60%

child abuse

victims babies under 12

month

Actually 60% of the child abuse victims reported are babies under 12 month.Such a heart breaking news.

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After Birth CrisisWife→Husband• pregnancy74.3⇒12month45.5

Husband→Wife

• pregnancy74.3⇒12month62.2

Research by Benesse Institute for the Development

of the Next Generation(2011)

There is a data showing that

affection to her husband keep decreasing

after childbirth.

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After birth Crisis

Divorce within 2years after

childbirth

39,000/year

30% of the total

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Postpartum depression,

abuse of 0-year-olds, Marital

problems

All those problems

happens

after birth .

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Is this mother’s fault?

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No it’s our society’s fault.

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Now that this is not somebody else’s problem. This is what Madre Bonita is tackling.

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To bring solutions you have to find the reason causing the problem.

Now please listen to my story.

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1998 March

In 1998 I gave birth to my little son. Now that I am a mother of a teenager.I still remember the hardest time I had. A year after childbirth.

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1998 AprilThe doctor told me the baby was growing well so there is nothing to worry about.

But I myself was feeling very unstable and exhausted.Everyone’s attention was concentrated on the baby.

The mother was left alone with pressures and fatigue.

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1. Had never been

informed

2. No support or

education for mothers &

familiesI was surprised for 2 reasons.

First of all because I had never been informed I was going to be like this.It was never taught at school. It's all hidden.

Secondly because there is no system for mothers to stay healthy.

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maternal healthcare paid at public expense

mother

Pregnancy

Birth

BABYWhen you look at the Japanese maternal healthcare paid at public expense.For expectant mothers free parenting class,

regular checkups, a lot of information.The National Health Insurance takes care of the cost of birth.For babies free immunizations, free checkups, free medical care.But there is almost nothing for mothers.

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My son in now

16 years old

What I experienced

16 years ago

Is a strong drive

to MadreBonita.

My son brought me

a misson

I pursue in my life.

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I survived thanks to my friends.

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Never blame

mothers.

So I don’t want you to blame mothers for depression or child abuse or marrige crisis.

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・Understanding

・Professional

support

・Social supportLack of understanding lack of professional or social support are causing such problems.

That’s I found out 16 years ago.

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Holistic fitness program

for

mothers after childbirth

Here is how we support mothers. We have a network of 22 certified trainers in 12 prefectures from Hokkaido to Okinawa.

50 classes are held every week.

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Mothers tend to be the last to be looked after because their voices are hidden in their house. What we do might be a small step but I believe the power of each individual and each organization

and the power of connecting each other with strong bond will make a big impact. Please come to me to talk about this issue if you think you have any good ideas.

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Thank you so much for this opportunity

and all your support !

Madre Bonita