2014 SGB Lab final report

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THE SOCIAL GOOD BRAZIL LAB

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Knowledge to promote innovation:

This is some of Social Good Brazil Lab

Method• Design Thinking and Lean Startup - both are human-centered methods

• Virtual environment, allowing autonomy;

• 03 face-to-face meetings with practical work in communities,

in Florianópolis and in São Paulo

• Incentive for innovative behavior and new mental models;

• Collaboration from partners and mentors;

Process to select participantsApplications came in the form of a video. The selection was performed in

two parts. First, 11 people from SGB, IVA and Centro Ruth Cardoso, selected

a group of candidates who participated in a webinar where the 2014 SGB

Lab program was explained in detail. After the webinar, the applicants were

given a challenge in which they had to use the following tools: stakeholders

map, empathy map and a form of ‘diagnosis’. To accomplish the task, the

applicants had to deliver their diagnosis form filled with their completed

empathy and stakeholders map.

The evaluation of this first part was performed by a committee of 29 people

formed by SGB and Centro Ruth Cardoso and invited entrepreneurs and

mentors from differente organizations, including SGB Lab partners.

The committee ranked the applicants and the SGB team selected the 2014

Lab participants. 27 initiatives from Florianópolis and 31 from São Paulo

were selected.

• Number of applicants: 285

• Selected for the 2013 Lab (pilot): 15

• Selected for the 2014 Lab: 58

• Finalists that presented their ideas in the summit: 6

• Ideas that received seed money: 3

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2014 Lab Demo Day JudgesThe judges that selected the finalists to run for the seed money offered by

the 2014 SGB Lab Fund were:

In Florianópolis

• Alexandre Oliveira / Meritt Brasil

(Demo Day keynote speaker)

• Marcelo Ferrari Wolowski - BZ Plan

• Marco Piacentini - Endeavor

• Mariana Marrara Vitarelli - Sebrae/SC

• Julia Kodaira - ICom

• Guilherme Sarkis - SGB

• Carolina de Andrade - SGB

In São Paulo

• Nathalie Trumann - FIAP (Demo Day keynote speaker)

• Renato Kiyama - Artemisia

• Alaís Ávila - Instituto C&A

• Juliana Opipari Paes Barreto - CRC

• Camila Melo - Instituto Asas

• André Dantas Vilar - Itaú

• Andressa Trivelli - SGB

• Carolina de Andrade - SGB

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• #sejoga - Promote innovative behavior, changing mental models

and design thinking. The meeting was facilitated by IntoActions;

•

• #vaiprarua - Using the Lean Startup method and Business Model

Canvas, with the support of business and technology mentors;

•

• #hackaton - Developing technology with the support of volunteer

developers, designers and digital marketing professionals;

•

• #mostrapromundo - Training on business pitch with SOAP and

BrazilInnovatiors. Demo Day with presentation of the initiatives to SGB

partners, investors and accelerators.

Lab’s most important meetings

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Know more about the 2014 SGB Lab

06 finalists initiatives

100pepinosBy Fabiana Dias Moreira and Kátia Veríssimo

(Lab São Paulo)

It is a platform aiming to increase the quality refurbishment and

maintenance of houses managed by the house owners themselves. The

plataform helps the house owners to have a better and more beautiful house

without losing money and suffering with the frustration of constant delays

from bad suppliers. 100pepinos develops simple technical content, offering

assistance to those facing house repairs who do not want the stress.

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AlinhaBy Monyse Almeida and Dariele Santos

(Lab São Paulo)

Degrading, ruthless and analogous to slavery. These are three very

commoncharacteristics in textile industry labor . Deeply troubled with

this realityy, these entrepreneurs used the Social Good Brazil Lab to

design Alinha. It is a plataform to accelerate and match, where partner

organizations will accelerate sewing workshops (support for formalization,

infrastructure, quality of the work provided, microcredit to purchase new

equipment). When ready, these workshops will be presented to the textile

industry and its supply chain in order to get better conditions in contracts.

Imposto vira culturaBy Lidiane Lemes (Lab Florianópolis)

74% of the cultural projects legally able to offer tax deduction do not manage

to raise the necessary funds to be implemented. Imposto vira cultura (tax

turns into culture) is a crowdfunding platform that wants to connect those

who work with culture and those who can finance projects. Nobody will

put money in: you designate your due taxes to help cultural projects you

want to see implemented. It is a platform and a campaign to clarify how

tax deduction works and offer a digital trusteeship with the participation of

the society: “Imposto vira cultura is a crowdfunding platform, using the tax

deduction system for cultural projects. Promote culture with your taxes!”.

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InforpeopleBy Jorge Henrique da Silva and Fabiano Luiz Tristão

(Lab Florianópolis)

Less than 10% of the population in Brazil is involved in volunteering. The

number is below the rate in countries of similar economy such as India,

Russia and Mexico. When asked why they are not volunteering, Brazilians

main reasons are lack of transparency and not knowing how to help. To

attract volunteers is not the main activity of the nonprofits. To close these

gaps and get volunteering back to help increase non-profits impact is

the aim of Inforpeople. The process consists of collecting data about the

nonprofits, analysing and telling their story. This happens through an app,

where people will know more about the nonprofit’s cause and work and can

apply for a volunteer position. The platform already counts on the support of

partner and registered institutions: “Interactive data that tell the story of the

social cause and get people engaged? Here it is! #inforpeople.”

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MaishaBy Leonardo Aguiar and Marisângela Brittes

(Lab Florianópolis)

Give voices to silent diseases. This is Maisha’s goal. It is an m-health platform

that allows information exchange. The idea was developed because chronic

diseases such as high blood pressure are responsible for 75% of global

expenses in health care. Part of this money could be saved with prevention

and that is Maisha’s focus. The tool used is very simple, functional and

unexpensive: SMS. The target public are the public and private health care

systems and there are negotiations in course with the Association of People

With Disabilities (APAE) of the city of Itajaí (Santa Catarina, Brazil) and a city

council: “We found a way to improve your health and the health of the entire

population, relieving the health care system by using simple, efficient and

low cost technology.”

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Portal SuperAçãoBy Leticia Borges Taveira and Gabriella Barros Besser

(Lab São Paulo)

Portal SuperAção is a social network focused on public health, gathering

patients and their families, promoting solidarity and mutual support.

The initiative makes available an innovative system of emotional support,

information and connection to other kinds of support patients and families

may need. Portal SuperAção strengthens institutions and their professionals

promoting connection, visibility and direct contact with their target

public, making impact in the entire public health systeam and promoting

collaboration for the common good. The first users of the plataform are

dealing with dieases such as cancer, HIV and chemical dependence.

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Media coverage

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Dissemination on social networks

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"The 2014 Social Good Brazil Lab's team and consultants are confident

using the tools, believe in the projects and live social innovation."

"The content presented is very direct and dynamic.

The sessions are mentally tiring but keep you awake and

running."

Testimonials about the 2014 SGB Lab

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Co-creation with the otherlabbers was great and let us

know a lot about each ones project. That was very good and motivating for me. And the contact with the Google Developers Group (GDG)was also amazing, I got to learn

valuable tips."

"I believe that in the group of mentors there are very qualified

professionals in their field. Our mentor was great! She brought in benchmarking initiatives, references and new points

of view. She really heard us."

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Initiative

Fundação Telefônica

Master Partners

Senior Partners Lab SC PartnerLab Institutional Partners Lab Fund Partner Summit Partner

Documentary Gold Partner Documentary Silver Partner Documentary Bronze Parner

Institutional Partners