2014 FIFA World Cup Brazil™ Volkswagen · Volkswagen AG and the Volkswagen do Brasil Ltda. 2014 FIFA World Cup Brazil ... São Paulo (“Aquarela Series”) as well as matches in

2014 FIFA World Cup Brazil™

Volkswagen

▪ During the 2014 FIFA World Cup Brazil™, VIP Sportstravel successfully managed the Hospitality & Travel programmes of around 8.500 corporate clients, including several sponsors of the event

▪ VIP Sportstravel covered the entire range of tourism services, including:

– Activations in all 12 host cities

– 33.000 sold nights in 90 hotels

– 1.000 guide-days

– 1.700 activities

– 900 vehicle-days

▪ Despite the challenging character of the host country our guests enjoyed unforgettable and unique moments during their stay in Brazil which they will remember for a lifetime.

2014 FIFA World Cup Brazil™Summary

22014 FIFA World Cup Brazil™ - Volkswagen

Volkswagen


▪ Our Client

– The German automotive manufacturer Volkswagen to date is the 2nd

largest car company in the world (2014; by sales).

– The hospitality program “Volkswagen Cup Tour 2014” was organisedand supervised directly by the company’s global headquarter based in Wolfsburg, Germany.

▪ Guest Profile

– 500 national and international guests (VIP guests, trade partners, journalists and supporters) were exclusively invited by the Volkswagen AG and the Volkswagen do Brasil Ltda.

2014 FIFA World Cup Brazil™Volkswagen


▪ Travel Management

– Development, procurement and coordination of exclusive hospitality arrangements (sightseeing, helicopter tours, restaurants, side events) and travel arrangements (accommodation, flights & transfers) for all matches in Rio de Janeiro, Belo Horizonte, São Paulo (“Aquarela Series”) as well as matches in Brasília and Fortaleza

▪ Guest Management

– Implementation of an online platform according to the corporate design of Volkswagen providing

• Information on the 2014 FIFA World Cup Brazil™ hospitality program

• Guest information

– Casting, training and coordination of staff involved onsite: e.g. venue managers, hostesses, tour guides, drivers, security

– Creation and production of branded travel documents and gift sets according to the corporate design of Volkswagen

2014 FIFA World Cup Brazil™Volkswagen


▪ Hospitality & Event Production

– Experienced team of event specialists and travel experts in each host city, being fully responsible for the organisation and coordination in their respective host city

– Creation and activation of an event story taking into account a low-key brand activation and presence on-side.

▪ Other

– Creation and production of unique branding material for the “2014 Volkswagen Cup Tour” in line with the general corporate design of Volkswagen


„Thanks once again for an event that will stay in our memories

forever! One of the best experiences I have ever had and similar

comments from my dealer colleagues. Your hospitality was exemplary.”

Volkswagen

6

Randy Koster

Area Manager / Volkswagen Group


Volkswagen



Volkswagen

2014 FIFA World Cup Brazil™ Volkswagen · Volkswagen AG and the Volkswagen do Brasil Ltda. 2014 FIFA World Cup Brazil ... São Paulo (“Aquarela Series”) as well as matches in

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