2014 China Digital Marketing Trend (Chapter 1) – Top 2 Display Advertising Trends in China

With the rapid development of China’s internet advertising market, the momentum lies in the emergence of cross-device development and additional innovative advertising formats. iClick’s latest study on ’2014 China Digital Marketing Trend” is released to reveal the evolvement and digital marketing trends in China. In the first chapter, we aimed at providing an overview of 2 major trends in display advertising development and how advertisers should drive their display strategies.