Increase trend on footwear in China Market

Increase trend on footwear in China Market

Objectives – build the brand– grow the business

Pricing Strategy- Based US website, Q4 is 10% lower than Nike and Adidas- Please find the following competitor analysis for Nike and Adidas in Hong Kong

Product Strategy- Basketball shoes- Training shoes- Lifestyle shoes

https://www.nike.com.hk/man/shoe/basketball/list.htmExisting competitors:

- Basketball shoes price range ($600 - $1600)

- Target major basketball shoes are Air Jordan

- Trainers price range ($300+)

- Crossover with famous NBA player edition

- New designs produced seasonally

- DIY versions available in store

Laceless Nike AdaptHK $2,800

Laceless Jordan XXXIIIHK $1,600

https://www.adidas.com.hk/men_Basketballshoes

Existing competitors:

- Basketball shoes price range ($600 -$1500)

- Trainers price range ($300+)

- Crossover with famous NBA player edition

- New designs produced seasonally

- Not major in basketball shoes

- Increasing trend- Major sport shoe brands: Nike, Adidas, Converse, New Balance- Price Range:

- Basketball Shoes $600 - $1,600- Training Shoes $300 - $600

Branded stores

Distribution Channels No. of stores Nike Adidas Reebok New Balance Puma Converse Others

Gigasports 18

Marathon 54

Catalog 26

Wan Kee 77 11 16 6 3 6 2 4

C.P.U 12

- Marketing methods adapted:- Facebook- Yahoo- Instagram- Wechat- Mtr station- TV advertisement- Magazines

Online platform:- Facebook- Instagram- Tmall- Wechat- Jdmall

Offline platform:- For Hong Kong, target to enter one or two major distribution channels like Wan Kee- For China, locate regional distribution in Beijing, Shanghai, Guangzhou

Direct sales through basketball teams and fitness centres

- Online platform marketing at Facebook, WeChat- Activation program – details referred to Q4 activation program proposal- Pop up stores at shopping mall

Kick off critical progress1. Open up dealer network for physical demo and exposure2. School activation program3. Online platform for sales and promotion