20131029 SplashMaps at #Geomob London
Oct 19, 2014
1 year of SplashMaps being released on the nation we have a achieved convincing sales and gained brand awareness. We now have a strategy stretching out 5 years and building upon our strengths in data integration, materials knowledge and our understanding of the REAL outdoors markets.
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ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
WHO IS SPLASHMAPS?
Our Brand
• About simple, practical navigation• About the REAL outdoors• About exploiting trends in Data• About Innovation in product & service design
A design challenge…
Thanks Garmin!
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
Challenges of a REALoutdoor spec.
• Ink + Materials (Faux Silk, Satin, Polyester etc.)
• License for 1:25k Raster• Data Integration & Styling
for Open Data (OS, OSM, LA)
• Map and Key physical design
Challenges of getting it known!
• PR– Reviews– Radio– TV– Internet– Social Networks– Events
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
What we’re looking for from investors
Great following, broad distribution
• Participating• Prizes• Retail presence• Tie-ins• Awards• Dedicated events
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
Our Ambitions and PlansOur Mission: We will grow a mapping business that exploits the freedom of data to tailor maps which, to their very fibre, are designed for the REAL world.
We achieve this over a 5 year period:2013 – Fixed areas , commissions GB or foreign (e.g. Piste maps), GB National parks2014 – Consumer custom maps (centre, scale, titles, style), develop technology for digital enablement of the map.2015 – International Growth, Digital Enablement advertising revenue stream, White labelled service applied to new markets2016 – Fully global, flexible displays2017 – Majority of income from advertising, white labelled services and licensed content
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
“Make-a-Map” – Custom Map
• Using an Innovation voucher and local talent• Mass Tailoring – Suits you?• 1:25k Raster initially
ContentWhat’s a SplashMap?
How did we get started?
What have we learnt
What we’ve achieved
Preparing for the next stages
Our latest launch
Can you get involved?
ADVANCING - WITH YOU?
Optimising our workflow
www.splashmaps.co.uk
Easy Win?
Conclusions
• We’ve started well• We face the chasm• We have tailored a strategy • We’re looking for help– Financial– Skills– Contacts– Updates
Videos
• BBC on SplashMaps funding– http://youtu.be/fwMw4OyWrjM
• Our latest video– http://www.youtube.com/watch?v=z0YKwt5LO0o
• Man washed wee off map– http://www.youtube.com/watch?v=fWSYYDhzrA0
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