Join the conversation on Twitter by using #ANAmarketers Upload photos, video, and make comments on facebook.com/ANA 2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music February 5, 2013 | Sony Columbia Records | New York, NY
Join the conversation on Twitter by using #ANAmarketersUpload photos, video, and make comments on facebook.com/ANA
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY MusicFebruary 5, 2013 | Sony Columbia Records | New York, NY
www.ana.net
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Table of Contents
Speaker Bios .................................................................... pg 1
Attendees ........................................................................ pg 3
ANA Information .............................................................pg 10
www.ana.net 1
Kate KayeData and Analytics WriterAdvertising Age
Kate Kaye is a reporter for Advertising Age where she covers the data sector, privacy issues and government regulation of the digital and data industries. She began reporting on the data-driven digital ad industry in 1999. Before starting with Ad Age in 2012 she held several senior editorial roles at ClickZ where she built the publication’s digital political campaign coverage. Kate is the author of Campaign ‘08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. You can follow Kate on Twitter at @LowbrowKate.
Tamara GruzbargSenior Director Customer AnalyticsGilt Groupe
Tamara Gruzbarg is a senior director of customer analytics and research at Gilt Groupe, where she is responsible for the development of the analytic direction, roadmap, and insights distribution supporting the entire organization in the delivery of highly relevant personalized offerings to Gilt Groupe’s customers. Prior to Gilt, Tamara held senior analytics positions at Experian Marketing Services and JP Morgan Chase. She led analytics teams providing innovative solutions in the areas of promotion and cross-sell, retention and loyalty, multi-channel optimization and test design. Tamara holds an M.A. in statistics and a MBA from Columbia University. She has had speaking engagements with marketing analytics conferences, conducted client webinars and has been interviewed by industry publications on the topics of e-mail, online marketing and data analytics.
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Speaker Bios
As senior director of product and solutions marketing for the digital marketing business unit at Adobe Systems, Langie is responsible for marketing the company’s industry-leading digital marketing solutions generating nearly a billion dollars in revenue. His responsibilities span go-to-market strategy, messaging and positioning, pricing and packaging, sales enablement, competitive intelligence and product evangelism. Langie has extensive experience in software and technology marketing, including leadership roles at Omniture, WebTrends, Infor Global Solutions, Datastream and Hewlett-Packard. He served as vice president of marketing for Timeline Computer Entertainment, a software company founded by the late, best-selling author Michael Crichton, and he led marketing and business development for the software technology research lab at Intel. He began his career in the U.S. Air Force, leaving the service at the rank of Captain. Langie currently serves as board vice chairman of the Internet Marketing Association, director emeritus of the Digital Analytics Association and is a recognized thought leader in the analytics and digital marketing industry. Langie is a highly sought after speaker at digital marketing conferences, trade shows and other industry events focused on innovation in new and emerging digital channels, such as social media, mobile, and online video. Langie holds a bachelor of business administration degree from the University of Notre Dame. He holds an MBA from the University of Texas, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship.
Matt LangieSenior Director Product MarketingAdobe Systems
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Elliot LumVice President Strategic MarketingColumbia Records, Division of Sony Music
Elliot Lum graduated from Columbia University with a bachelor’s degree in art history and received his MBA from MIT Sloan. Previous to working at Columbia Records, he was at Colgate-Palmolive as a brand manager on toothpaste and deodorant businesses. Prior to Colgate, he was in a sales and management role at the Corporate Executive Board, a research think tank based in Washington, DC.
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Speaker Bios
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Joe RosparsCo-Founder and Creative DirectorBlue State Digital Chief Digital Strategist Obama for America
Joe Rospars is the founding partner and creative director of Blue State Digital, overseeing all strategy agency engagements. He previously served as chief digital strategist for Obama for America. For both the 2008 and 2012 campaigns, Joe was Barack Obama’s principal digital strategist and adviser, overseeing the digital integration of the unprecedented fundraising, communications, and grassroots mobilization effort. The digital arm of the campaign provided the backbone of design and branding both online and offline, and engaged a record-breaking number of Americans through mobile, social, video and the web. Prior to the Obama campaigns, Joe led BSD’s work with Governor Howard Dean, from the founding of Democracy for America through Dean’s historic 50-state strategy and the 2006 election victories. Joe has been named to the Advertising Age “Digital A-List,” and Rolling Stone included him among “100 People Who Are Changing America.”
Richard Naddy Managing Director and Head of AnalyticsCiti Global Enterprise Payments
In his current role, Rich Naddy leads the development of Citi’s mobile wallet offers platform. This is an exciting area for Citi; the Information Services Business leverages the big data and analytic capabilities withn Citi to repackage the information into a solution that protects customer’s privacy, but delivers sales growth and improved marketing ROI to our institutional clients. Prior to this role Rich was a member of Citi’s global decision management leadership team, responsible for connecting, coordinating and allocating 800+ decision management professionals globally in order to leverage best practices, serve as a conduit for knowledge transfer, implement global analytic initiatives, and lead strategic analysis related to key risks or growth opportu-nities across Citi. Rich began his career with Household International in 1992. Over the next six years he held various analytic roles in its retail services business. Throughout his career, Rich has focused his efforts on leading change, applying a sound financial analytic process, ensuring a customer centric view, improving processes, and executing with speed. Rich holds a master of business administration degree with a specializa-tion in finance and a bachelor of science in economics.
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Darlene AbubakarSenior Director, National Advertising and Marketing ProgramsAmtrak-National Railroad Passenger Corp.
Archana AgrawalVice President, StrategyThe Ladders.com
Lina AkgulSenior ManagerAmerican Express Company
Allison AllenSenior Manager, Corporate PartnershipsASPCA
Karen AmbroseGlobal Marketing Services ProcurementMerck & Co.
Dan AndersonDirector, Digital MarketingAspen Dental Management Inc.
Denis AntipovDepository Trust & Clearing Corporation
Ron AskewSenior Manager Global Sourcing OrganizationAvaya Inc.
Stephanie AtkinsonU.S. Advertising ManagerAmerican Express Company
Leslie AugustSenior Manager DigitalSubway Franchisee Advertising Fund Trust
Diane AugustineDirector, Patient LoyaltyAspen Dental Management Inc.
Geoff BadoSenior Manager, Advertising ProductionCampbell Soup Company
Carissa BaileyCoordinator, ConferencesANA
Alessandro BampaBusiness Development ManagerFerrero USA, Inc.
Linda BandithManager, Digital AdvertisingXerox Corporation
Marisa BartningManagerNASCAR
Lauren BaruchSenior Marketing ConsultantMetLife, Inc.
Adam BasteinDirector, Business Advisory and AnalyticsViacom, Inc.
Samantha BealeSenior Marketing Manager, Digital MediaSubway Franchisee Advertising Fund Trust
Chris BeirneSenior Director, Sales and Client ServicesExperian Marketing Services
Linda BenowitzCitibank, N.A.
Ed BergDirector, Member RelationsANA
Randy BerkowitzVice President, Market ResearchCombe Incorporated
Maurice BernsteinChief Executive OfficerGiant Step
Shani BessSenior Analyst, Charge AcquisitionAmerican Express Company
Mark BingerVice PresidentJPMorgan Chase & Co.
Len BlaifederVice President, Director of AdvertisingBank of New York Mellon
Darrin BlueManager, ProcurementMetLife, Inc.
David BoccioDirector, Customer Data and SystemsNational Grid
Doug BoydDirector, Media Measures and AnalyticsComcast Cable
Mary BoysmanVice President Brand Marketing and AdvertisingAspen Dental Management Inc.
Keith BrodieDirector, Decision ScienceE*Trade Financial Corp.
Hilary BrombergDirector, Product DevelopmentWeight Watchers International, Inc.
Susan BurkeDirector, Knowledge ServicesANA
Jacqueline BurosAnalystRandom House
Christine ButlerVice President, CRMWeight Watchers
Nayyar ButtGlobal Head Marketing Metrics and AnalysisBloomberg L.P.
Ann CameronDirector, Creative ServicesConsolidated Edison Co. of New York, Inc.
Soroya CampbellMarketing AnalystGE Healthcare Life Sciences
Ron CaricofeSupplier Manager, Marketing ServicesAltria Group, Inc.
Mark CensopranoChief Marketing OfficerAspen Dental Management Inc.
Rachel ChanDirector Global Media and CommunicationsAmerican Express Company
Richard CharData and Analytics WriterCiti Enterprise Payments
Stephan ChaseVice President, Customer KnowledgeMarriott International, Inc.
Xiomara ChaviousMarketing ManagerSunGard Financial Systems LLC
Eric ChemiHead of Data and Research Bloomberg TVBloomberg L.P.
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Ingrid ChenVice President, Global Markets Marketing and CommunicationsBank of New York Mellon
May ChoySenior Business AnalystRandom House
Susanna ChurchSenior Marketing ManagerAdobe Systems Incorporated
Amanda CifoneSenior Associate, Brand StrategyCapital One Services, Inc.
Alison CifreseAssociate Global Advertising ManagerCoty Prestige
Gregg ClarkConsumer Products and Retail Sector LeaderErnst & Young LLP
Michael ClendeninDirector, Con Edison Media RelationsConsolidated Edison Co. of New York, Inc.
Emily ColemanAssociate Vice President Interactive MarketingLancome
Tom Cunniff
Erica CurtisRandom House
Terri Daniels-HowardCommunications Commodity ExpertMetLife, Inc.
Shirish DantHead of Market InsightsEmblemHealth
Shavonne DarganVice President, Account ManagementLive Nation, Inc.
Jamie DarnowChief Marketing OfficerConsumers Union
Tiana DavisDigital Marketing Solutions ManagerLive Nation, Inc.
Clara De La CerdaMarketing OperationsBloomberg L.P.
Desma DeitzAssistant Director, MarketingUNICEF
Linda DengelDirector Customer Segmentation StrategiesAmerican Express Company
Doreen DepassSenior Project Manager Client Services MarketingTIAA-CREF
Lawrence DiCapuaGlobal Revenue Marketing LeaderGeneral Electric Company
Keith DomalewskiDirector, Marketing ServicesJust Born, Inc.
Pablo DouzoglouDigital Marketing ManagerColumbia Records, Division of Sony Music
Alex DrogeanuManagerAmerican Express OPEN
Stephen DwyerAssociateJPMorgan Chase & Co.
Diana EbanksManager, Digital MarketingAmerican Express Company
Michael EichorstSenior Vice President Decision ManagementCitibank, N.A.
Pamela EnglishCreative AssociateGreater Philadelphia Tourism Marketing Corp.
Evan EnglishDirector, Merchant WebsiteAmerican Express Company
Dan EntinDirector, Digital Product ManagementZagat
Jenny ErnstMarketing Associate Loyalty Campaign-Based MarketingWyndham Worldwide Corporation
Stephen EstesManager, New Product DevelopmentAmerican Express Company
Linda EvansVice President, Cross Platform StrategyTime Warner Cable
Marianna FaragSenior Specialist, Global MarketingMerck Consumer Care
Kristin FasslerMarketing DirectorRandom House
Kelly FerrisAnalystJPMorgan Chase & Co.
Ted FienningRecruiting Advertising Officer, 1 MCDUnited States Marine Corps
Lou FiguritoMailing Solutions SpecialistUnited States Postal Service
Christine FischerDesign Manager, Vanguard Brand Management ServicesVanguard Group, Inc.
Alison FlackMedia DirectorLord & Taylor
Jorge FontanezMarketing ManagerJPMorgan Chase & Co.
Erin FordMarketing AssociateBank of New York Mellon
Emily FreemanAnalystBlackRock, Inc.
Jon FriedmanVice President Global Consumer ResearchMaybelline, Inc.
Mark GalliherDirector, Member RelationsANA
Michelle GerskovichDirector, Direct ResponseThe Museum of Modern Art
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Attendees
www.ana.net
Pam GilfordSenior Manager, Interactive DevelopmentAmerican Express Travel Related Services Company, Inc.
Lisa GinsbergSenior Manager, Vendor OperationsPfizer Inc
William GiordanoSenior Product ManagerNikon, Inc.
Ermias GobenaSenior Manager, Decision ScienceE*Trade Financial Corp.
Yi-Hsian GodfreyDirectorAmerican Express Travel Related Services Company, Inc.
Alicia GomezDirector, Premium Sales and New MediaUniversal Music Group
Marni GordonVice President Marketing and Media CommitteesANA
Marlene GraseckMarketing Insights ManagerElectronic Arts, Inc.
Erika GreberAssistant Marketing ManagerRandom House
Steve GrechMailing Solutions SpecialistUnited States Postal Service
Sanjna GroverNiche MarketingLufthansa German Airlines
Tamara GruzbargSenior Director, Customer AnalyticsGilt Groupe, Inc.
Melvin GuanVice PresidentMorgan Stanley - New York
Eric GulkisDirector, FinanceColgate-Palmolive Company
Mamta GuptaVice PresidentJP Morgan Chase TS Unit
Lauren HackettDirector Communications and Social MediaConsumers Union
John HardyMarketing ProcurementWalt Disney Parks and Resorts
Janie HarnettSenior ManagerAmerican Express Company
Jesse HarriottChief Analytics OfficerConstant Contact
Larry HarrisMarketing Communications ManagerBank of New York Mellon
Gabrielle HaugLive Nation, Inc.
Paulette HellerVice President, MarketingConair Corporation
Matt HerrSpecialist, Programs MarketingCanon U.S.A., Inc.
Rachel HerskovitzManager, Global Advertising and Brand ManagementAmerican Express Company
Julia HollandEngagement MarketingRockettes
Howard HomonoffDirector, Entertainment, Media and Communications Advisory PracticePricewaterhouseCoopers
I-Lun HsuE*Trade Financial Corp.
Daphne HuangManager Marketing Analysis and ImplementationUnitedHealth Group, Incorporated
Yan HuangDecision ScienceE*Trade Financial Corp.
Andrew IntiharAssociate Brand ManagerPhilip Morris USA
Robert IrvingAnalystBenjamin Moore & Co.
Harry JaverPresidentThe Conference Bureau
Ellen JohnsonEmblemHealth
Jinah JuSenior Marketing AssociateUnitedHealthcare Asian Initiatives
Amanda KahnSenior Brand Manager, CK1 ColorCoty Prestige
Natalya KamenetskyAdvisory SeniorErnst & Young LLP
Stephan KanlianChair, Cosmetics and Fragrance Marketing and Management, FITFashion Institute of Technology
Andrew KatzVice President, Advertising Strategy and CommunicationsAmerican Express Company
Kate KayeReporterAdvertising Age
Shadee Kazemi CarlsonSenior Group Manager Marketing Business IntelligenceTarget Corporation
Katelyn KelleyAssociate Brand ManagerPhilip Morris USA
Vicki KeoghSenior Vice PresidentCitibank, N.A.
Lynn Kestin SesslerSenior ProducerRandom House
Avritti KhandurieDirector, Global Network ProductsAmerican Express Travel Related Services Company, Inc.
Evelyn KimBrand MarketingCapital One Services, Inc.
Han KoDirector, Web MarketingConsumers Union, Inc.
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Attendees
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Robin KornExecutive Vice President, MarketingRockettes
Jason KornfeldSenior ManagerAmerican Express Company
Dai KuramotoDirectorNintendo of America, Inc.
Connie KwokSenior Associate Digital Media and MarketingJPMorgan Chase & Co.
Matt LangieSenior Director Product and Solutions MarketingAdobe Systems Incorporated
Todd LaPointeManager, Brand StatisticsSubway Franchisee Advertising Fund Trust
Jessica LarsonSenior Manager Customer Segmentation StrategiesAmerican Express Company
Jarama LateefAssociate Product ManagerShire Pharmaceuticals Inc.
Corinne LauLocal Marketing SpecialistIKEA North America
Kevin LaughlinVanguard Group, Inc.
Elaine LawsonDirector/Marketing Leader, U.S. Consumer and Digital MarketingMasterCard Worldwide
Soo LeeMarketing CoordinatorUnitedHealthcare Asian Initiatives
Todd LeibowitzGreenLight CoordinatorGreenLight Rights
Frederick LeichSection Manager Employee CommunicationsConsolidated Edison Co. of New York, Inc.
Pamela LeichterMarketing Research DirectorMemorial Sloan-Kettering Cancer Center
Jeff Levitan
Jennifer LiManager, Consumer ServicesAmerican Express Company
Lisa LiebermanDirector, MarketingPfizer Inc
Alexander LimNBA
Tracey LloydMarketing DirectorVNSNY
Lynn LorencBroadridge Financial Solutions
Tingting LuDecision ScientistE*Trade Financial Corp.
Elliot LumVice President, Strategic MarketingColumbia Records, Division of Sony Music
Nihar MalaviyaSenior Vice President, Strategy, Analytics and Program DevelopmentRandom House
Dana MangnusonVice President Senior Marketing ManagerJP Morgan Chase TS Unit
Mary ManningProfessorFashion Institute of Technology
Julie MarlowManager, Global AdvertisingAvon Products, Inc.
Decker MarquisSenior Vice President Director, Interactive MarketingRBS Citizens Financial Group
Molly MartinManager Digital MarketingAspen Dental Management Inc.
Jennifer MartinecMarketing AnalystAmerican Express Travel Related Services Company, Inc.
Aileen MartucciDirectorAmerican Express Travel Related Services Company, Inc.
Tara Mathai-DavisManager, Consumer ResearchSony Music
Cheryl MaxSenior Director, OperationsJuniper Networks
Carolanne McAuliffeVice President, MarketingNBA
Mary McCartneyDirector, Corporate Communications, Public AffairsConsolidated Edison Co. of New York, Inc.
Ian McDonaldManager, Agency RelationsAmerican Express Company
Kristen McDonoughVice President, ConferencesANA
Andrew McLeanGeneral Manager, Enterprise Marketing and Business DevelopmentMacAndrews & Forbes Holdings Inc.
J Michael McMurphyDirectorPricewaterhouseCoopers
Beth McnicholSenior Media Specialist Business Class MediaComcast Cable
Ann McShaneResearch and LearningSEI
Ann MeccaDirectorAmerican Express Company
Meghan MedlockDirector, Committees and ConferencesANA
Ruchita MehtaMarketing Research ManagerE*Trade Financial Corp.
David MelanconChief Marketing Officer ConsultantBenjamin Moore & Co.
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Attendees
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Yasmin MelendezDirector, Committees and ConferencesANA
Alicia MeulensteenSenior Director, Direct ResponseASPCA
Mariana Ng MeyersonFinancial AdvisorMerrill Lynch & Co., Inc.
Keith MichonMarketing ManagerMemorial Sloan-Kettering Cancer Center
Tim MickelboroughVice President, Global Brand MarketingThomson Reuters
Ken MillageMarketing ManagerKnouse Foods Cooperative, Inc.
Grig MindlinSenior Vice President, DesignSoli United
Ryu MizunoManaging Director Marketing and ResearchUNICEF
Matt MlodzinskiJohnson & Johnson
Paige MontgomeryMarketing ManagerDeloitte
Andre MoraesRandom House
Michele MorelliCitibank, N.A.
John MorrisVice President, Advertising and MediaTravelers Insurance
Margi MoscoeAdvisory Services, Consumer ProductsErnst & Young LLP
Shantel MosesMarketing DirectorBel Americas
James MoyerDirector, Institutional MarketingDeutsche Bank
Amber MundingerSenior Manager, Sponsorships and MediaANA
Maureen MurphySenior Business LeaderVisa Inc.
Rich NaddyManaging Director Information Services BusinessCiti Enterprise Payments
Larry NagelManager, EMarketingMetLife, Inc.
Jui Chairit NasomyontGlobal Brand Manager, Color CosmeticsAvon Products, Inc.
Christina NathansonVice President, Global Youth Consumer and Marketing InsightsMasterCard Worldwide
Ashley NemethCollegiate Church Corporation
T.H. NguyenManagerAmerican Express Travel Related Services Company, Inc.
Vic NobleConsumer Brand Director, LialdaShire Pharmaceuticals Inc.
Lynn O’DonnellWeb Content SpecialistANA
Catherine O’NeillAnalystCitigroup Inc.
Ian O’SullivanSales EnablementBloomberg L.P.
Betsy OliphantDirector of AdvertisingGreater Philadelphia Tourism Marketing Corp.
Carlos OmanaL’Oréal USA
Michelle OnofriManager, Consumer ResearchBeiersdorf Inc.
Amy OsbornVice President, MarketingJPMorgan Chase & Co.
Maria PachecoCopy WriterHealthfirst
Irene PantazisSenior Manager, Research ServicesANA
Mina ParkAnalystRandom House
Harish PathakVanguard Group, Inc.
Deborah PattersonVice President, EHSStanley Black & Decker, Inc.
John PetraliaHead of Marketing OperationsBloomberg L.P.
Lan PhanDirector, Member ServicesANA
Stefan PiescheChief Technology OfficerConstant Contact
Robert PietroforteSports and Entertainment MarketingJPMorgan Chase & Co.
Mark PiibeColumbia Records, Division of Sony Music
Frank PolaccoBusiness Solutions SpecialistUnited States Postal Service
Rande PriceMarketing Research ManagerQBE North America
Nick PrimolaVice President, Member RelationsANA
Ally PsyhojosMarketing Associate Loyalty and Direct MarketingWyndham Worldwide Corporation
Giuliana QuirozDirectorTD Ameritrade Holding Corp.
Jigar RavalSpecialist, Customer and Market InsightsMercedes-Benz USA, LLC
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Attendees
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Desiree ReidGeneral Manager, Senior Vice President, Brand DevelopmentIMAN Cosmetics
Meredith RippeyAdvertising ManagerXerox Corporation
Marisela RiverosDigital Content Strategy, Co-OpIBM Corporation
Jared RobinsonWest Coast StrategiesPhillips 66 Company
Emily RoetzelGlobal Account ManagerSoli United
Joe RosparsFounding Partner and Creative DirectorBlue State Digital
Sharon RossiVice President Advertising and Strategic AlliancesGreater Philadelphia Tourism Marketing Corp.
Will RothDirector, Integrated and Strategic PartnershipsAT&T AdWorks
Sara RussellAssociate Marketing ManagerHP Hood LLC
Kyra SafronoffSenior DesignerNASCAR
Ladika SagarCitibank, N.A.
John SalaiSenior Manager, Digital MarketingSubway Franchisee Advertising Fund Trust
Adam SamiljanSenior Director, Digital MarketingFueled By Ramen/Elektra Records
Tanive SanchezGlobal Account ManagerSoli United
Franck SarrabezollesRegional Advertising Manager The AmericasEmirates Airlines
Shannon ScanlinCommittee CoordinatorANA
Joseph SchlosserPartner in Charge, Relationship ProgramsPricewaterhouseCoopers
Erik SchneiderDirector, Music MarketingGiant Step
Chris SciroccoDirector, Committees and ConferencesANA
Kevin ScullyDirector, Brand SystemsIBM Corporation
Raman SehgalSenior Marketing ManagerThe Dannon Company, Inc.
Karen SeibertDirector, Market Research and AnalysisAmtrak-National Railroad Passenger Corp.
Jay SeidemanDirectorMicrosoft Advertising
Nagraj SeshadriDirector, Product MarketingCompuware Corp.
Richard ShakarchiDirector, Market ResearchE*Trade Financial Corp.
Kyleen ShawGreater Philadelphia Tourism Marketing Corp.
Carol SheridanAssociate Director, Syndicated ResearchCombe Incorporated
AJ SilvermanVice President, Strategic AlliancesLive Nation, Inc.
Joshua SilviaMarketing ManagerThe Schawbel Corporation
Erica SimpsonVice PresidentBank of New York Mellon
Carole SmithMarketingT. Rowe Price Investment Services
Denny SochaAdvertising Research ManagerGeneral Motors Company
Rachel SpectorAnalystAmerican Express Company
Joe StaubleManager Customer and Market InsightsMercedes-Benz USA, LLC
Nicholas StellitanoExecutive OfficerUnited States Marine Corps
Diane SterrittDirector, Research and LearningSEI
Kelly StevensVice President, MarketingAmerican Express Travel Related Services Company, Inc.
Rebecca StokesDirector, Digital Marketing CommunicationsThe Museum of Modern Art
Destene StylesCommunication StrategyTD Ameritrade Holding Corp.
Suresh SubramanianDirector, Equity ProgramsPhilip Morris USA
Radha SubramanyamExecutive Vice President Insights and AnalyticsClear Channel Communications, Inc.
Christopher SwopeSenior Vice President Strategic Alliances and InnovationLive Nation Entertainment
Gordon TangErnst & Young LLP
Eric TashSocial Media ManagerPrestige Brands Holdings, Inc.
Christopher TaylorVice President, MarketingE*Trade Financial Corp.
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Attendees
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Ann Burr TenthoffVideo ProducerConsumers Union
Kristina TiptonVice President, MarketingCafeMom
Greg TobiasDirector, AnalyticsAmerican Express Company
Larry TrinkVice President, MarketingMerrill Lynch & Co., Inc.
Aviva TroppAmerican Express Company
Patsy TuckerVice President Director of Finance and AnalyticsRandom House Publishing Group
Clinton TuckerECommerce Marketing AnalystBenjamin Moore & Co.
David TurkingtonAssociate Director, Digital MarketingKPMG LLP
Mark UttleyDirector of ResearchBloomberg L.P.
Larissa ValdezBusiness Solutions SpecialistUnited States Postal Service
Rashi VermaVice PresidentBlackRock, Inc.
Andrew VideiraSenior Brand ManagerNivea Lip Care
Loic VienneVice President, CRMWeight Watchers International, Inc.
Anthony VitaloneHead of Digital Marketing, Internet, and Social MediaDeutsche Bank
Leigh WalczakAssociate Manager, ConferencesANA
Beth WaldmanDirector, MarketingSunGard Financial Systems LLC
Allison WarrenSenior Vice PresidentBank of America
Andrew WatsonSPMShire Pharmaceuticals Inc.
Daniel WebberSenior Business AnalystCapital One Services, Inc.
Mindy WelfordNewsletter ProducerRandom House
Carl WermersDirector, Business InformationBimbo Bakeries USA
Michael WexlerDirector, Digital InsightsCitibank, N.A.
Tulie WhiteDirector, Consumer InsightsConair Corporation
Kelsey WilliamsAssociate AnalystMasterCard Worldwide
Iliana WilliamsDirector, Strategic MarketingNational Grid
Yukela WilliamsSenior Manager, External CommunicationJohnson & Johnson
Greta WilsonMarketing, Bloomberg TelevisionBloomberg L.P.
Kenneth WinchDirector, Marketing Merrill Lynch Wealth ManagementBank of America
Natalie WollDirector, Corporate Segment MarketingS&P Capital IQ
Tina WymanSenior Manager, Corporate PartnershipsASPCA
Nazerine YasinMedia and Budget ManagerThomson Reuters
Lisa YooMarketing ProcurementLG Electronics
Karen YuenManager, Interactive DevelopmentAmerican Express Travel Related Services Company, Inc.
Sophie ZadehGlobal Marketing ManagerMichael Kors
Elizabeth ZammitColumbia Records, Division of Sony Music
David ZehAssociate Vice President Product ManagementHealthfirst
Andreas ZettlmeisslMarketing ManagerGiant Step
Eileen ZicchinoManaging Director Chief Marketing OfficerJPMorgan Chase TS Unit
2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
Attendees
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www.ana.net
ANA MEMBERS BENEFIT FROM the extensive experience of
500
that collectively spend more than
companies
$250 billion
10,000 brands
&
on marketing & advertising each year.
1910Founded in
theis more than the most experienced
marketing and advertising
association in the U.S.
It is a community of the
masters of marketing, the cream
of the industry’s crop.
from many of the country’s most prestigious organizations.
just the best marketing practitioners
Noagencies
Nomedia
...
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We’re dedicated to helping you get the most out of an ANA membership. Our membership team is comprised of seasoned marketers with years of experience across a broad range of industries. To learn more about the benefits of an ANA membership, please visit www.ana.net/membership.
NORTHEASTLan Phan | [email protected]
212.455.8028
MID-ATLANTICNick Primola | [email protected]
212.455.8029
SOUTHEASTMeital Rofe | [email protected]
212.455.8049
Expand Your Marketing Horizons
> Exclusive Industry ContentIf knowledge is power, then the ANA’s Marketing Knowledge Center is a supercharged source of proprietary marketing material. The center offers members more than 5,000 battle-tested insights, actionable best practices, and illuminating case studies covering all aspects of the communications process. We also publish 12 research surveys throughout the year, giving you essential insight on emerging trends and issues identified by members. If you have a vital marketing question or challenge, our team of research experts provides complimentary customized reports to give you the know-how you need to be successful. www.ana.net/mkc
> Career EnrichmentIn a fast-changing marketing landscape, ongoing professional development is a requirement to meet the challenges oftomorrow. The ANA School of Marketing provides you with the core skills necessary to stay current and advance your career. Courses are taught by practicing marketing professionals with hands-on business experience and success, ensuring a real-world experience. If you’re pressed for time, our complimentary webinars will get you up to speed quickly on critical industry topics. www.ana.net/schoolofmarketing
> Peer-to-Peer NetworkingWe offer extensive peer-to-peer networking opportunities throughout the year. You can join one of several ANA committees, which tackle a variety of hot-button industry issues by tapping into the collective intelligence of both members and outside experts. For executive-level marketers, we offer our exclusive “CMO Connections” series, which facilitates peer-to-peer networking with unparalleled access to fresh thinking and new insights. www.ana.net/events & www.ana.net/community
ANA Member Benefits
CENTRAL NORTHBrian Davidson | [email protected]
212.455.8012
CENTRAL SOUTHMichael Palmer | [email protected]
646.369.4898
WESTTracy Owens | [email protected]
310.593.4910
The ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment.
www.ana.net
www.ana.net 12
ANA Member BenefitsThe ANA is committed to helping you improve your marketing skills, increase your team’s marketing effectiveness, and boost your company’s marketing investment.
Increase Your Team’s Marketing Effectiveness
> Onsite Growth OpportunitiesThe ANA School of Marketing will come straight to your doorstep to help you resolve your most pressing pain points. Led by some of the brightest minds in marketing, each training program is designed to increase your team’s marketing effectiveness, reduce marketing waste, and drive ROI. Participants enjoy a hands-on experience customized to fit your specific business needs and culture. www.ana.net/schoolofmarketing
> National and Regional ConferencesOur content-rich national industry conferences take you inside the minds of today’s smartest brand marketers, providing your team with the motivation it needs to take that giant step forward. We host nine national and 25+ regional invitation-only events on the most timely and relevant industry topics, including digital, mobile, and social marketing; procurement and sourcing; multicultural marketing; branding; and creativity. www.ana.net/events
> Masters of MarketingOur signature annual conference is like no other in the industry, bringing together the world’s most senior marketers and industry thought leaders for three inspiring days. Your team will learn firsthand how these highly skilled brand mavens drive exponential sales, profitability, and share-of-market results. As one attendee noted, “It is the premier event for marketers to learn and recharge.” www.ana.net/events
Boost Your Company’s Marketing Investment
> A Voice in WashingtonIn Washington, D.C., where industry-altering decisions are made, the ANA is a leading voice for the marketing community at both the state and national levels. We work on your company’s behalf to address key legislative and regulatory issues, promote industry policies and practices, and protect the ability of all marketers to communicate effectively with consumers. Our government affairs team leverages its leadership to underscore the immense economic value that your marketing investment contributes to individuals and society at large. www.ana.net/advocacy
> Industry-Wide ConnectionsOur national industry conferences, including the Masters of Marketing, offer the perfect venue for your company to not only network with peers and forge business opportunities, but also discover difference-making ideas. You will have numerous opportunities to connect with thought leaders across the entire marketing ecosystem, including peer marketers, agencies, media companies, associations, consultants, and academicians. www.ana.net/events
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2013 ANA Big Data Members Only Conference @ Columbia Records/SONY Music
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ANA Upcoming Events Calendar
> February 2013 12 | ANA Mobile Marketing Committee Meeting | New York, NY 13 | ANA Digital, Social, & Mobile Members Only Conference @ Walt Disney World | Orlando, FL 13 | ANA Business-to-Business Committee Meeting | New York, NY 14 | ANA Digital Marketing Committee Meeting | New York, NY 20 | ANA Social & Mobile Members Only Conference @ Electronic Arts | Redwood City, CA 21 | ANA Multicultural Marketing & Diversity Committee Meeting | Santa Monica, CA 21 | ANA Midwest Digital & Social Committee Meeting | Chicago, IL 24 | 2013 ANA Media Leadership Conference presented by YouTube | Miami, FL 28 | ANA Advertising Financial Management Committee Meeting | New York, NY
> March 2013 5 | ANA Shopper Marketing Committee Meeting | Chicago, IL 6 | ANA Agency Relations Committee Meeting | New York, NY 7 | ANA Media Leadership West Coast Chapter Committee Meeting | San Francisco, CA 7 | ANA Research & Measurement Committee Meeting | New York, NY 12 | ANA Production Management & Advertising Financial Management Committee Meeting | Beverly Hills, CA 13 | ANA Digital & Social Members Only Conference @ Brown-Forman | Louisville, KY 14 | ANA Sponsorship & Event Marketing Committee Meeting | New York, NY 19 | ANA Integrated Marketing Members Only Conference presented by USPS | San Francisco, CA 19 | 2013 ANA Advertising Law & Public Policy Conference | Washington, DC 21 | ANA Social Media Committee Meeting | New York, NY
> April 2013 3 | ANA Agency Relations West Coast Chapter Committee Meeting | San Francisco, CA 10 | ANA Integrated Marketing Committee Meeting | Chicago, IL 11 | ANA Social Media West Coast Chapter Committee Meeting | Los Angeles, CA 17 | 2013 ANA Brand Masters Conference Conference presented by The New York Times | Palm Beach, FL 23 | ANA Innovation Day Members Only Conference @ MillerCoors | Chicago, IL 24 | ANA Legal Affairs Committee Meeting | New York, NY 24 | ANA Multicultural Marketing & Diversity Committee Meeting | New York, NY 30 | ANA Mobile Marketing Committee Meeting | New York, NY
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