2013 Advertising Planning Guide

Biofuels Business is a complete online information center with daily breaking news, web-exclusive articles, upcoming industry events and other useful industry data and links. It is the leading online source of business information for ethanol and biodiesel industry decision-makers involved in the production, storage and distribution of biofuels and biofuel products in the U.S. and around the world.

Biofuels Business has an exclusive partnership with Lexis/Nexis, one of the most respected international news gathering sources. Use Biofuels Business to connect and interact with your best customers and prospects. We offer several programs to meet your marketing objectives.

COUNT ON BIOFUELS BUSINESS FOR THE MOST SIGNIFICANT RENEWABLE FUELS INDUSTRY NEWS.

2013 Advertising Planning Guide

WebinarsGenerate leads while educating the industry with a custom webinar on the topic of your choice. Your webinar will be promoted through the World Grain magazine and digital edition, online advertisements, and e-mail marketing. Sponsors will receive the full registration list with contact information and the webinar event will be available on the Biofuelsbusiness website for 3 months after the live event.

Targeted E-Mail MarketingDeliver your message directly to your best prospects. E-Blasts are a great way to introduce new products, announce specials offers, or just drive qualified traffic and leads to your website. A detailed report of lead information from clicks on your e-blast will be sent to you one week following the e-blast launch. Contact your sales representative for custom pricing and campaign options. Rate: $350 per thousand names, $800 minimum.

Biofuels Business e-Newsletter The e-Newsletter is delivered each weekday to over 4,400 readers. E-Newsletter sponsors can expect approximately 20,000 impressions/month. There’s no other place to get more exposure for your money.

Looking for new, creative opportunities to advertise online? Call your sales representative to learn about expandable ads, interstitials and video ads.

Flash Requirements A back-up GIF should be provided for all Flash ads. Clicks on Flash ads can only be tracked with the proper code included in the initial design. A clickTAG button must be added on the topmost layer and contain the following action script exactly as it appears: on (release){ getURL (clickTAG, “_blank”); }

SPECS

Online Advertising

1. Leaderboard: 728x90px $2,000/month(website) Expanded size available (website only) $2,200/month(e-newsletter)

2. Medium Rectangle: 300x250px $2,200/month(website) $1,800/month(e-newsletter)

3. Small Rectangle: 300x100px $1,500/month(website & e-newsletter) Expanded size available (website only)

FORMAT Online ads: JPEG, GIF, Animated GIF, Internal Redirect, Flash SWF, Video, Expandables, and Interstitials. File size limit: 50k e-Newsletter ads: JPEG, GIF, Animated GIF, Internal Redirect (No Flash files in e-Newsletters) File size limit: 50kDigital Edition Sponsor ads: JPEG, PNG, Flash. (No GIFS) Flash files must be 24 fps with no clicktag. File size limit: 50k

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Contact:Charles Sosland — ChairmanMark Cornwell — Publisher/Managing Director ([email protected])Meyer Sosland — Publishing Director([email protected])Susan Reidy — Editor([email protected])

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3Call your sales representativefor expandable ad pricing.

For complete online specifications go to:http://www.world-grain.com/publication%20info/Advertising/Online.aspx

For complete webinar specifications go to:http://www.world-grain.com/publication%20info/advertising/online/webinar%20sponsorship.aspx

For complete eBalast specifications go to:http://www.world-grain.com/publication%20info/advertising/online/eblasts.aspx

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