2012 NEW Annual Report

2012 ANNUAL REPORT

NETWORK OF EXECUTIVE

WOMEN

OfficersBoard Chair Catherine Lindner

Vice Chair Annie Zipfel Division Vice President Customer Marketing REI

Past Chair Michelle Gloeckler Senior Vice President, Home Walmart US Wal-Mart Stores Inc.

Treasurer Rosa C. Stroh Vice President and Treasurer The Hershey Company

Secretary Elizabeth “Betsy” Hosick GM Strategic Capability Chevron Corporation

Executive CommitteeChair, Regional Activities Maria Edelson Founder and President Sales and Capability Development LLC

Chair, Membership Debbie Wildrick President Growing Innovative Brands

Chair, Sponsorship Margarita Rossi Senior Director, Corporate Communications Johnson & Johnson

Chair, Marketing and Communications Lisa Walsh Vice President Strategic Transformation and Customer Management PepsiCo Inc.

A grocery store checker who becomes president of a supermarket chain. A college student who’s helped to her degree and

her first industry job. An executive returning from maternity leave who learns

to balance the demands of child raising and work.

This annual report opens with the stories of 10 Network of Executive

Women members who explain — better than we can — how the Network

has changed their companies, their careers and their lives.

NEW is a learning and leadership community connecting 7,000

members, 700 companies, 84 national sponsors and 19 regions in the

United States and Canada.

We believe women leaders bring something special to our business.

And we believe there are not enough of them.

The Network brings people together — emerging leaders and senior

executives, men and women, retailers and suppliers — to drive change,

support one another, share ideas, shatter barriers and lift the next generation

of women leaders.

The pages that follow will give you a measure of what our community has

accomplished in the past year. But this report cannot convey the countless

connections, the unmeasured “aha” moments or the profound power of

one leader helping another. This you must experience yourself — and in the

months and years ahead, we hope you will.

Catherine LindnerBoard Chair

Joan TothPresident and CEO

Chair, Education and Research Antoinette “Tonie” Leatherberry Principal Deloitte Consulting LLP

Board Directors At-Large

Sarah Chartrand Senior Vice President HR Centers Ahold USA

Christy Consler Senior Vice President Human Resources & Corporate Sustainability Jamba Juice Company

Dian Emerson Vice President Human Resources, Business Services and Diversity Safeway Inc.

Vicki Felker Vice President Customer Development Group Nestlé Purina PetCare Company

Erby Foster Jr. Director, Diversity & Inclusion The Clorox Company

Mike Gorshe Managing Director CG&S and Food Retail Accenture

Meg Ham President Bottom Dollar Food

Julie Hamilton Chief of Staff and Executive Assistant Office of the Chairman and CEO The Coca-Cola Company

Linda Johnson Vice President Talent Management and D&I Chief Diversity Officer SUPERVALU

Eva Kohn Senior Vice President Strategic Sales Valassis

Bobbie O’Hare (member emeritus) Vice President Business Development JOH

Marnette Perry Senior Vice President Strategic Initiatives and Operations The Kroger Company

Bethany Quam Vice President, Sales U.S. Channels General Mills

Sue Sears Vice President, Diversity Kimberly-Clark Corporation

Regenia Stein Vice President, Industry Development and Communications Kraft Foods Group Inc.

Karen Stuckey Senior Vice President Softlines and General Merchandise Sourcing Wal-Mart Stores Inc.

Marla Harger Thompson Group Vice President, Mobile Catalina

Monica Turner General Manager Market Strategy and Planning Procter & Gamble

General Counsel

Bob Dickson Of Counsel Hart, King & Coldren

Michele Murphy Senior Vice President Human Resources and Labor Relations SUPERVALU

ChampionsDan Abraham CEO Garb-Ko Inc.

Hank Armour President and CEO NACS

Chris Baldwin Senior Vice President Marketing and Refining Hess Corporation

Mark W. Baum Managing Partner MARCAT Group LLC

Dennis J. Belcastro Senior Vice President Government Affairs and Industry Collaboration Hillshire Brands Company

Betsy Heller Cohen Former Vice President Nestlé Purina

Joseph M. DePinto President and CEO 7-Eleven Inc.

Sandy Douglas Global Chief Customer Officer The Coca-Cola Company

Jeri Dunn Bacardi International (retired)

Tom Greco President Frito-Lay North America

Michele M. Hanson CEO ExecuInsight LLC

David Jobe President Leadership Conferences CSP Information Group

Jenny Keehan Executive Vice President Member Services Retail Industry Leaders Association

Jim Keyes Chairman Key Development LLC

William Kies Jr. President and Principal Kies Consulting LLC

Don Knauss Chairman and CEO The Clorox Company

Denise Morrison President and CEO Campbell Soup Company

Jamice Obianyo Director, Community Relations Ecolab

Chip O’Hare Chairman and CEO JOH


Larree Renda Executive Vice President Safeway Inc.

Eileen R. Scott Former CEO Pathmark Supermarkets

Stephen Sibert Vice President Corporate Affairs and Communications Diamond Foods Inc.

Bill Simon President and CEO Walmart US Wal-Mart Stores Inc.

Dan Vucovich Senior Vice President and President U.S. The Hershey Company

Tara Weiner Managing Partner Greater Philadelphia Region Deloitte

Bonnie Wurzbacher Senior Vice President Global Customer Leadership The Coca-Cola Company (retired)

M E S S A G E T O O U R S T A K E H O L D E R S

A N N U A L R E P O R T 2 0 1 2 32 N E T W O R K O F E X E C U T I V E W O M E N

Catherine Lindner

Joan Toth

L E A D E R S H I P

Past and present officers and

Board members Oct. 22 in Dallas.

Our mission

Attract, retain and advance women in the consumer products and retail industry through education, leadership and business development.Cover illustration by Bill Reuter. Mosaic of 248 members attending NEW Executive Leaders Forum 2012.

OfficersBoard Chair Catherine Lindner

Vice Chair Annie Zipfel Division Vice President Customer Marketing REI

Past Chair Michelle Gloeckler Senior Vice President, Home Walmart US Wal-Mart Stores Inc.

Treasurer Rosa C. Stroh Vice President and Treasurer The Hershey Company

Secretary Elizabeth “Betsy” Hosick GM Strategic Capability Chevron Corporation

Executive CommitteeChair, Regional Activities Maria Edelson Founder and President Sales and Capability Development LLC

Chair, Membership Debbie Wildrick President Growing Innovative Brands

Chair, Sponsorship Margarita Rossi Senior Director, Corporate Communications Johnson & Johnson

Chair, Marketing and Communications Lisa Walsh Vice President Strategic Transformation and Customer Management PepsiCo Inc.

A grocery store checker who becomes president of a supermarket chain. A college student who’s helped to her degree and

her first industry job. An executive returning from maternity leave who learns

to balance the demands of child raising and work.

This annual report opens with the stories of 10 Network of Executive

Women members who explain — better than we can — how the Network

has changed their companies, their careers and their lives.

NEW is a learning and leadership community connecting 7,000

members, 700 companies, 84 national sponsors and 19 regions in the


We believe women leaders bring something special to our business.

And we believe there are not enough of them.

The Network brings people together — emerging leaders and senior

executives, men and women, retailers and suppliers — to drive change,

support one another, share ideas, shatter barriers and lift the next generation

of women leaders.

The pages that follow will give you a measure of what our community has

accomplished in the past year. But this report cannot convey the countless

connections, the unmeasured “aha” moments or the profound power of

one leader helping another. This you must experience yourself — and in the

months and years ahead, we hope you will.

Catherine LindnerBoard Chair

Joan TothPresident and CEO

Chair, Education and Research Antoinette “Tonie” Leatherberry Principal Deloitte Consulting LLP

Board Directors At-Large

Sarah Chartrand Senior Vice President HR Centers Ahold USA

Christy Consler Senior Vice President Human Resources & Corporate Sustainability Jamba Juice Company

Dian Emerson Vice President Human Resources, Business Services and Diversity Safeway Inc.

Vicki Felker Vice President Customer Development Group Nestlé Purina PetCare Company

Erby Foster Jr. Director, Diversity & Inclusion The Clorox Company

Mike Gorshe Managing Director CG&S and Food Retail Accenture

Meg Ham President Bottom Dollar Food

Julie Hamilton Chief of Staff and Executive Assistant Office of the Chairman and CEO The Coca-Cola Company

Linda Johnson Vice President Talent Management and D&I Chief Diversity Officer SUPERVALU

Eva Kohn Senior Vice President Strategic Sales Valassis

Bobbie O’Hare (member emeritus) Vice President Business Development JOH


Bethany Quam Vice President, Sales U.S. Channels General Mills

Sue Sears Vice President, Diversity Kimberly-Clark Corporation

Regenia Stein Vice President, Industry Development and Communications Kraft Foods Group Inc.

Karen Stuckey Senior Vice President Softlines and General Merchandise Sourcing Wal-Mart Stores Inc.

Marla Harger Thompson Group Vice President, Mobile Catalina

Monica Turner General Manager Market Strategy and Planning Procter & Gamble

General Counsel

Bob Dickson Of Counsel Hart, King & Coldren

Michele Murphy Senior Vice President Human Resources and Labor Relations SUPERVALU

ChampionsDan Abraham CEO Garb-Ko Inc.

Hank Armour President and CEO NACS

Chris Baldwin Senior Vice President Marketing and Refining Hess Corporation

Mark W. Baum Managing Partner MARCAT Group LLC

Dennis J. Belcastro Senior Vice President Government Affairs and Industry Collaboration Hillshire Brands Company

Betsy Heller Cohen Former Vice President Nestlé Purina

Joseph M. DePinto President and CEO 7-Eleven Inc.

Sandy Douglas Global Chief Customer Officer The Coca-Cola Company

Jeri Dunn Bacardi International (retired)

Tom Greco President Frito-Lay North America

Michele M. Hanson CEO ExecuInsight LLC

David Jobe President Leadership Conferences CSP Information Group

Jenny Keehan Executive Vice President Member Services Retail Industry Leaders Association

Jim Keyes Chairman Key Development LLC

William Kies Jr. President and Principal Kies Consulting LLC

Don Knauss Chairman and CEO The Clorox Company

Denise Morrison President and CEO Campbell Soup Company

Jamice Obianyo Director, Community Relations Ecolab

Chip O’Hare Chairman and CEO JOH


Larree Renda Executive Vice President Safeway Inc.

Eileen R. Scott Former CEO Pathmark Supermarkets

Stephen Sibert Vice President Corporate Affairs and Communications Diamond Foods Inc.

Bill Simon President and CEO Walmart US Wal-Mart Stores Inc.

Dan Vucovich Senior Vice President and President U.S. The Hershey Company

Tara Weiner Managing Partner Greater Philadelphia Region Deloitte

Bonnie Wurzbacher Senior Vice President Global Customer Leadership The Coca-Cola Company (retired)

M E S S A G E T O O U R S T A K E H O L D E R S


Catherine Lindner

Joan Toth

L E A D E R S H I P

Past and present officers and

Board members Oct. 22 in Dallas.

Our mission

Attract, retain and advance women in the consumer products and retail industry through education, leadership and business development.Cover illustration by Bill Reuter. Mosaic of 248 members attending NEW Executive Leaders Forum 2012.

Felicia MootyCategory Development Manager, Kroger Team

Nestlé Purina PetCare

NEW member since 2007


O U R S T O R I E S

I was working in my current role with my eyes

on ’What’s next?’ I saw my peers continuing

to move up, but, with young kids at home,

I felt the need to slow my career progression

a bit. I wondered if it was okay to be a black

belt at something you love to do, rather than

pursue a higher position at that point. I came

to realize I could take my foot off the gas, but

have options in the future. I learned there is

no magic pill to make it all fall in line, but I

wasn’t by myself. NEW relationships helped

me discover my own work/life fit.”

COME BACKTO WORK

“I HAD JUST

AFTER MATERNITy LEAVEWHEN I JOINED NEW.

Felicia MootyCategory Development Manager, Kroger Team

Nestlé Purina PetCare



O U R S T O R I E S

I was working in my current role with my eyes

on ’What’s next?’ I saw my peers continuing

to move up, but, with young kids at home,

I felt the need to slow my career progression

a bit. I wondered if it was okay to be a black

belt at something you love to do, rather than

pursue a higher position at that point. I came

to realize I could take my foot off the gas, but

have options in the future. I learned there is

no magic pill to make it all fall in line, but I

wasn’t by myself. NEW relationships helped

me discover my own work/life fit.”

COME BACKTO WORK

“I HAD JUST

AFTER MATERNITy LEAVEWHEN I JOINED NEW.

has helped me think about what kind of leader

I want to be. Through the Network I have built

relationships with women I’d normally never

meet. We share our journeys and struggles. I’ve

learned I don’t have to balance work and life —

I can integrate them. I don’t need to feel guilty

when I step out to take a call from the school

nurse and my house doesn’t have to look like

Martha Stewart’s. Hearing the experiences

of very successful women has helped me let

some of my perfectionism go. I can embody a

more realistic standard to help me lead a high

performing, motivated and diverse team.”

EXTERNAL LENSAND HEAR

“TO HAVE AN

OTHER POINTS

OF VIEW

Deana BishopVice President, Retail Sales Capability

Coca-Cola Refreshments

Member since 2009


O U R S T O R I E S

has helped me think about what kind of leader

I want to be. Through the Network I have built

relationships with women I’d normally never

meet. We share our journeys and struggles. I’ve

learned I don’t have to balance work and life —

I can integrate them. I don’t need to feel guilty

when I step out to take a call from the school

nurse and my house doesn’t have to look like

Martha Stewart’s. Hearing the experiences

of very successful women has helped me let

some of my perfectionism go. I can embody a

more realistic standard to help me lead a high

performing, motivated and diverse team.”

EXTERNAL LENSAND HEAR

“TO HAVE AN

OTHER POINTS

OF VIEW

Deana BishopVice President, Retail Sales Capability

Coca-Cola Refreshments

Member since 2009


O U R S T O R I E S

Katie Childress Senior Associate, Merger & Acquisition Advisory

PricewaterhouseCoopers

Scholarship recipient, 2011


O U R S T O R I E S

Alison Kenney Paul to seek out advice on the

direction of my career. She said working within

the mergers and acquisition group would

be a fantastic place to gain more exposure

to the consumer goods and retail industry

since it experiences a high volume of mergers

and acquisitions. The M&A space is highly

male dominated, so with two of my female

colleagues I’ve started “Deals with Women” —

an internal group that supports women in this

fast-paced work environment. NEW is critical

not only in my professional development, but

also in paying it forward to other women.”

I ACCEPTEDMy POSITION,

“BEFORE

I CONNECTEDWITH NEW PAST CHAIR

Katie Childress Senior Associate, Merger & Acquisition Advisory

PricewaterhouseCoopers

Scholarship recipient, 2011


O U R S T O R I E S

Alison Kenney Paul to seek out advice on the

direction of my career. She said working within

the mergers and acquisition group would

be a fantastic place to gain more exposure

to the consumer goods and retail industry

since it experiences a high volume of mergers

and acquisitions. The M&A space is highly

male dominated, so with two of my female

colleagues I’ve started “Deals with Women” —

an internal group that supports women in this

fast-paced work environment. NEW is critical

not only in my professional development, but

also in paying it forward to other women.”

I ACCEPTEDMy POSITION,

“BEFORE

I CONNECTEDWITH NEW PAST CHAIR

Denise DiazDirector, Communications, PepsiCo Warehouse Sales

PepsiCo Inc.

Member since 2005

A N N U A L R E P O R T 2 0 1 2 1 11 0 N E T W O R K O F E X E C U T I V E W O M E N

who are just emerging in our company. Our

women see other leaders at NEW events,

are inspired and they bring what they learn

back. They are contributing and they feel

like they are contributing — and that helps

PepsiCo retain great talent. As they grow as

leaders, our young women are passing on

the leadership skills to others they work with,

men and women, and that can only make the

company stronger.”

AT PEPSICOI’M CONCERNED

“IN My ROLE

ABOUT DEVELOPING yOUNG

WOMEN

O U R S T O R I E S

Denise DiazDirector, Communications, PepsiCo Warehouse Sales

PepsiCo Inc.

Member since 2005


who are just emerging in our company. Our

women see other leaders at NEW events,

are inspired and they bring what they learn

back. They are contributing and they feel

like they are contributing — and that helps

PepsiCo retain great talent. As they grow as

leaders, our young women are passing on

the leadership skills to others they work with,

men and women, and that can only make the

company stronger.”

AT PEPSICOI’M CONCERNED

“IN My ROLE

ABOUT DEVELOPING yOUNG

WOMEN

O U R S T O R I E S

I quickly became an advocate of the Network’s

mission and helped grow Clorox’s engagement

from one member to more than 200 across

the United States and Canada. Now we

are leveraging NEW as a ‘field employee

resource group’ to connect women leaders

to retail partners and industry peers. Today’s

global marketplace requires new approaches

and a diverse leadership team in terms

of worldviews, experiences and thought

processes. NEW is a key strategic partner

in creating a culture of inclusion, where

differences are valued and encouraged.”

FIRST EXPERIENCE

AT A NEW“AFTER My

NORTHERNCALIFORNIA EVENT

Erby FosterDirector, Diversity and Inclusion

The Clorox Company

Member since 2007


O U R S T O R I E S

I quickly became an advocate of the Network’s

mission and helped grow Clorox’s engagement

from one member to more than 200 across

the United States and Canada. Now we

are leveraging NEW as a ‘field employee

resource group’ to connect women leaders

to retail partners and industry peers. Today’s

global marketplace requires new approaches

and a diverse leadership team in terms

of worldviews, experiences and thought

processes. NEW is a key strategic partner

in creating a culture of inclusion, where

differences are valued and encouraged.”

FIRST EXPERIENCE

AT A NEW“AFTER My

NORTHERNCALIFORNIA EVENT

Erby FosterDirector, Diversity and Inclusion

The Clorox Company

Member since 2007


O U R S T O R I E S

Lisa FordCustomer Category Manager

Kraft Foods Group Inc.

Member since 2005


The experiences I’ve had as NEW Mid-Atlantic

secretary and treasurer have helped me

connect to people outside of Kraft and have

changed the way I approach my job. I’m

more willing to step up to new tasks and

take chances. Being a member of NEW has

helped me realize I am responsible for my

own career. I need to know where I want to

go, what steps I need to take to get there and

what opportunities look like. Hearing other

women’s stories, I’ve learned life can throw

you a curve ball; a door might close, but

another will open.”

FROM HOMETHERE IS

“WORKING

A RISK OFBECOMING ISOLATED.

O U R S T O R I E S

Lisa FordCustomer Category Manager

Kraft Foods Group Inc.

Member since 2005


The experiences I’ve had as NEW Mid-Atlantic

secretary and treasurer have helped me

connect to people outside of Kraft and have

changed the way I approach my job. I’m

more willing to step up to new tasks and

take chances. Being a member of NEW has

helped me realize I am responsible for my

own career. I need to know where I want to

go, what steps I need to take to get there and

what opportunities look like. Hearing other

women’s stories, I’ve learned life can throw

you a curve ball; a door might close, but

another will open.”

FROM HOMETHERE IS

“WORKING

A RISK OFBECOMING ISOLATED.

O U R S T O R I E S

Kim TisdaleManager of Asset and Expense Payables

Wal-Mart Stores Inc.



O U R S T O R I E S

for four years and have built true relationships

— both inside and outside of Walmart —

with women I trust to give me feedback on

proposals or ideas. NEW has encouraged me

to think outside my usual thinking. Hearing

other women’s stories, I’ve realized if we are

willing to take a chance, we can do something

different, even within the same company. I’ve

realized I am capable of some things I may not

necessarily have thought I was capable of.”

PART OF THENEW NORTHWEST

“I’VE BEEN

ARKANSASLEADERSHIP TEAM

Kim TisdaleManager of Asset and Expense Payables

Wal-Mart Stores Inc.



O U R S T O R I E S

for four years and have built true relationships

— both inside and outside of Walmart —

with women I trust to give me feedback on

proposals or ideas. NEW has encouraged me

to think outside my usual thinking. Hearing

other women’s stories, I’ve realized if we are

willing to take a chance, we can do something

different, even within the same company. I’ve

realized I am capable of some things I may not

necessarily have thought I was capable of.”

PART OF THENEW NORTHWEST

“I’VE BEEN

ARKANSASLEADERSHIP TEAM

Chris AlbiVice President, Merchandising, Michigan

The Kroger Co.

Member since 2012


O U R S T O R I E S

be the CEO of The Kroger Co. Each step

along the way, gaining experiences, makes

me a better leader. NEW gives me a much

bigger window to our industry. yes, I’m

selling product, but NEW makes me think

about leaving a legacy, making a difference

for females in our organization. It’s about

mentoring and sponsoring women. As much

as I’d love retailing to be a touchy-feely

business, there is a P&L. At Kroger, we see

the value of getting female leaders involved

in decision making.”

BE PRESIDENTOF ONE OF THE

“I WANT TO

KROGERDIVISIONS; I WANT TO

Chris AlbiVice President, Merchandising, Michigan

The Kroger Co.

Member since 2012


O U R S T O R I E S

be the CEO of The Kroger Co. Each step

along the way, gaining experiences, makes

me a better leader. NEW gives me a much

bigger window to our industry. yes, I’m

selling product, but NEW makes me think

about leaving a legacy, making a difference

for females in our organization. It’s about

mentoring and sponsoring women. As much

as I’d love retailing to be a touchy-feely

business, there is a P&L. At Kroger, we see

the value of getting female leaders involved

in decision making.”

BE PRESIDENTOF ONE OF THE

“I WANT TO

KROGERDIVISIONS; I WANT TO

featured Mondele_z International CEO Irene

Rosenfeld, who was CEO of Frito-Lay at

the time. The first-ever NEW Philadelphia

event featured Denise Morrison, now CEO of

Campbell Soup Co. To hear their stories up

close and personal was so inspiring. That is

what I love about the Network — it gives women

access to other women’s success stories. My

story is simply hard work and determination.

Any glass ceiling — any ceiling — can be

broken and people need to see that and hear

that. NEW gives a platform to share our voices,

our tricks of the trade, and ways we, as women,

can balance our lives, seize opportunities and

maneuver through our careers.”

NEW EVENTI ATTENDED

“THE FIRST

Judy SpiresPresident and CEO

Kings Super Markets



O U R S T O R I E S

featured Mondele_z International CEO Irene

Rosenfeld, who was CEO of Frito-Lay at

the time. The first-ever NEW Philadelphia

event featured Denise Morrison, now CEO of

Campbell Soup Co. To hear their stories up

close and personal was so inspiring. That is

what I love about the Network — it gives women

access to other women’s success stories. My

story is simply hard work and determination.

Any glass ceiling — any ceiling — can be

broken and people need to see that and hear

that. NEW gives a platform to share our voices,

our tricks of the trade, and ways we, as women,

can balance our lives, seize opportunities and

maneuver through our careers.”

NEW EVENTI ATTENDED

“THE FIRST

Judy SpiresPresident and CEO

Kings Super Markets



O U R S T O R I E S

Beverly GrantPresident, Retail Client Solutions

SymphonyIRI

Member since 2001


O U R S T O R I E S

my career goals were the same as they are now:

deliver distinguishable business results to enable

me to be top rated in my company and in the

industry. I had great roles and experiences, but

NEW gave me the opportunity to collaborate with

my peers — women and men — on something

we thought was critical: recruiting, retaining and

advancing women industry wide. NEW helped

me network, coach and be coached across

companies. This was important for me because

one can become insular if all of your networking

is within one company. Through NEW, I have built

an expansive network of great friends, mentors,

coaches and sponsors, and my involvement has

increased my industry profile. As a senior leader,

NEW continues to support me and others who have

reached the industry’s top levels. It is my belief

that your work is never done. There is always an

opportunity to contribute, learn, grow and develop.”

JOINED THENETWORK,

“WHEN I

Beverly GrantPresident, Retail Client Solutions

SymphonyIRI

Member since 2001


O U R S T O R I E S

my career goals were the same as they are now:

deliver distinguishable business results to enable

me to be top rated in my company and in the

industry. I had great roles and experiences, but

NEW gave me the opportunity to collaborate with

my peers — women and men — on something

we thought was critical: recruiting, retaining and

advancing women industry wide. NEW helped

me network, coach and be coached across

companies. This was important for me because

one can become insular if all of your networking

is within one company. Through NEW, I have built

an expansive network of great friends, mentors,

coaches and sponsors, and my involvement has

increased my industry profile. As a senior leader,

NEW continues to support me and others who have

reached the industry’s top levels. It is my belief

that your work is never done. There is always an

opportunity to contribute, learn, grow and develop.”

JOINED THENETWORK,

“WHEN I

Measuring our success by the people we touchIn 2012, the Network touched more people and changed more organizations than any time in our history. Membership grew 38 percent to nearly 7,000. Organizations represented

grew 53 percent to more than 700. National sponsors grew from 73 to 84

companies — including 13 first-time sponsors — and sponsor contributions

increased 14 percent to nearly $2.4 million.

As our community grew, so did our impact: Attendance at our national

conferences grew 27 percent, setting new records for the NEW Leadership

Summit and NEW Executive Leaders Forum. The number of regional forums and

mixers grew 37 percent to 92 events — another all-time record.

More than 4,000 joined our NEW Leadership Academy and Town Hall

webinars live — more than double the number who attended in 2011.

Social media followers grew 73 percent, unique visitors to our website

increased 48 percent and subscribers to the Network’s newsletter grew 16

percent — all told we reached more than 132,000 individuals and made more

than a million impressions using online media throughout the year.

The Network’s supporters and staff took NEW’s message on the road dozens

of times in 2012, advancing our mission at learning events at our sponsoring

organizations and presenting panel discussions and receptions at major industry

events, including FMI, NACS and the Hispanic Retail 360 Summit.

FoundationThe Coca-Cola Company Kraft Foods Group Inc. Mondele–z International PepsiCo Inc. Procter & Gamble Wal-Mart Stores Inc./ Sam’s Club

TitleAccenture Ahold USA Chevron Corporation The Clorox Company Delhaize Group Deloitte Johnson & Johnson Kellogg Company The Kroger Co. Nestlé Purina PetCare Company SC Johnson Unilever Walgreen Company

Platinum3M Acosta Campbell Soup Co. Colgate-Palmolive ConAgra Foods CSP Dean Foods Del Monte Foods General Mills GlaxoSmithKline Green Mountain Coffee Roasters Inc./Keurig Inc. The Hershey Company The J.M. Smucker Company JOH Kimberly-Clark Corporation Mass Connections Nestlé Waters North America Nielsen Novartis Safeway Inc. Schwan’s Consumer Brands Inc. Target Corporation

M E T R I C S

2011 2012 Change

Members

Members 5,009 6,912 37.9%

Organizations represented 461 707 53.4%

Sponsors

Sponsors 73 84 15.1%

Sponsorship support1 $2,072,626 $2,363,543 14.0%

Regions

Regional groups2 19 19 NC

Regional events 31 33 6.5%

Regional mixers, receptions and outings3

36 59 63.9%

Regional committee members 504 664 31.7%

Event attendance

NEW CPG Retail Diversity Forum 216 233 7.9%

NEW Executive Leaders Forum 208 278 33.7%

NEW Leadership Summit 782 1,015 29.8%

Regional events4 8,876 8,788 -1.0%


NA 2,002 NA

Total 10,082 12,316 22.2%

Outreach

NEW Leadership Academy attendance6

1,040 3,659 251.8%

Town Hall webinar attendance NA 570 NA

Social media fans/followers 5,406 9,374 73.4%

Unique website visitors 74,135 109,826 48.1%

Website visits 149,022 180,613 21.2%

Newsletter subscribers 12,171 14,111 15.9%

Press pickups 415 416 NC

1. Includes national and regional sponsorships. 2. NEW South Texas and NEW Phoenix organized in 2011 and launched in 2012. 3. Includes NEW reception held at NACS convention; 2011 figure revised from last year’s annual report. 4. Two fall events cancelled due to extreme weather. 5. Regional receptions, mixers and outings not fully reported in 2011. 6. 2011 total includes two webinars from late 2010.

Gold7-Eleven Inc. Advantage Sales & Marketing American Express Catalina Marketing Costco Wholesale Corporation Coty Inc. Coupons.com Inc. CPGjobs Crossmark Crown Central CVS Caremark Corporation DemandTec Family Dollar Stores Inc. Heineken USA Henkel Consumer Goods Inc. Hess Corporation Hillshire Brands The Home Depot Inc. Hormel Foods Corporation Image Base Jamba Juice Company J. C. Penney Company Kalypso MARS Advertising Mars Chocolate North America LLC McCormick & Company Inc. Mead Johnson Nutrition Company Michaels Stores Inc. MillerCoors MOM Brands Nestlé Infant Nutrition Newell Rubbermaid Inc. Ocean Spray Cranberries Inc. PetSmart Inc. S & D Coffee Inc. Sears Holdings Corporation Starbucks Coffee Company SUPERVALU Time Inc. Lifestyle Group Valassis WinCo Foods Wm. Wrigley Jr. Company yes To Inc.As of Dec. 31, 2012

S P O N S O R S


E N G A G E M E N T

From left: Larree Renda of

Safeway touched attendees at

the NEW Executive Leaders

Forum with her personal story.

Michele Hanson of

ExecuInsight (center) joins

other senior-level executives

at the NEW Executive Leaders

Forum.

Incoming Board Chair

Catherine Lindner briefs Forum

attendees on NEW 2020

research findings.

NEW Forum panelists Donna

Giordano of The Kroger Co.,

Roz Hudnell of Intel Corp.

and Angela Joyner of ConAgra

Foods network with conference

designer Trudy Bourgeois.

Take five: Past Board chairs

(from left) Alison Kenney Paul,

Helayne Angelus, Michelle

Gloeckler, Kimberly Betts and

Michele Hanson at the NEW

Executive Leaders Forum.

Measuring our success by the people we touchIn 2012, the Network touched more people and changed more organizations than any time in our history. Membership grew 38 percent to nearly 7,000. Organizations represented

grew 53 percent to more than 700. National sponsors grew from 73 to 84

companies — including 13 first-time sponsors — and sponsor contributions

increased 14 percent to nearly $2.4 million.

As our community grew, so did our impact: Attendance at our national

conferences grew 27 percent, setting new records for the NEW Leadership

Summit and NEW Executive Leaders Forum. The number of regional forums and

mixers grew 37 percent to 92 events — another all-time record.

More than 4,000 joined our NEW Leadership Academy and Town Hall

webinars live — more than double the number who attended in 2011.

Social media followers grew 73 percent, unique visitors to our website

increased 48 percent and subscribers to the Network’s newsletter grew 16

percent — all told we reached more than 132,000 individuals and made more

than a million impressions using online media throughout the year.

The Network’s supporters and staff took NEW’s message on the road dozens

of times in 2012, advancing our mission at learning events at our sponsoring

organizations and presenting panel discussions and receptions at major industry

events, including FMI, NACS and the Hispanic Retail 360 Summit.

FoundationThe Coca-Cola Company Kraft Foods Group Inc. Mondele–z International PepsiCo Inc. Procter & Gamble Wal-Mart Stores Inc./ Sam’s Club

TitleAccenture Ahold USA Chevron Corporation The Clorox Company Delhaize Group Deloitte Johnson & Johnson Kellogg Company The Kroger Co. Nestlé Purina PetCare Company SC Johnson Unilever Walgreen Company

Platinum3M Acosta Campbell Soup Co. Colgate-Palmolive ConAgra Foods CSP Dean Foods Del Monte Foods General Mills GlaxoSmithKline Green Mountain Coffee Roasters Inc./Keurig Inc. The Hershey Company The J.M. Smucker Company JOH Kimberly-Clark Corporation Mass Connections Nestlé Waters North America Nielsen Novartis Safeway Inc. Schwan’s Consumer Brands Inc. Target Corporation

M E T R I C S

2011 2012 Change

Members

Members 5,009 6,912 37.9%

Organizations represented 461 707 53.4%

Sponsors

Sponsors 73 84 15.1%

Sponsorship support1 $2,072,626 $2,363,543 14.0%

Regions

Regional groups2 19 19 NC

Regional events 31 33 6.5%


36 59 63.9%

Regional committee members 504 664 31.7%

Event attendance

NEW CPG Retail Diversity Forum 216 233 7.9%

NEW Executive Leaders Forum 208 278 33.7%

NEW Leadership Summit 782 1,015 29.8%

Regional events4 8,876 8,788 -1.0%


NA 2,002 NA

Total 10,082 12,316 22.2%

Outreach

NEW Leadership Academy attendance6

1,040 3,659 251.8%

Town Hall webinar attendance NA 570 NA

Social media fans/followers 5,406 9,374 73.4%

Unique website visitors 74,135 109,826 48.1%

Website visits 149,022 180,613 21.2%

Newsletter subscribers 12,171 14,111 15.9%

Press pickups 415 416 NC

1. Includes national and regional sponsorships. 2. NEW South Texas and NEW Phoenix organized in 2011 and launched in 2012. 3. Includes NEW reception held at NACS convention; 2011 figure revised from last year’s annual report. 4. Two fall events cancelled due to extreme weather. 5. Regional receptions, mixers and outings not fully reported in 2011. 6. 2011 total includes two webinars from late 2010.

Gold7-Eleven Inc. Advantage Sales & Marketing American Express Catalina Marketing Costco Wholesale Corporation Coty Inc. Coupons.com Inc. CPGjobs Crossmark Crown Central CVS Caremark Corporation DemandTec Family Dollar Stores Inc. Heineken USA Henkel Consumer Goods Inc. Hess Corporation Hillshire Brands The Home Depot Inc. Hormel Foods Corporation Image Base Jamba Juice Company J. C. Penney Company Kalypso MARS Advertising Mars Chocolate North America LLC McCormick & Company Inc. Mead Johnson Nutrition Company Michaels Stores Inc. MillerCoors MOM Brands Nestlé Infant Nutrition Newell Rubbermaid Inc. Ocean Spray Cranberries Inc. PetSmart Inc. S & D Coffee Inc. Sears Holdings Corporation Starbucks Coffee Company SUPERVALU Time Inc. Lifestyle Group Valassis WinCo Foods Wm. Wrigley Jr. Company yes To Inc.As of Dec. 31, 2012

S P O N S O R S


E N G A G E M E N T

From left: Larree Renda of

Safeway touched attendees at


Forum with her personal story.

Michele Hanson of

ExecuInsight (center) joins

other senior-level executives


Forum.

Incoming Board Chair

Catherine Lindner briefs Forum

attendees on NEW 2020

research findings.

NEW Forum panelists Donna

Giordano of The Kroger Co.,

Roz Hudnell of Intel Corp.

and Angela Joyner of ConAgra

Foods network with conference

designer Trudy Bourgeois.

Take five: Past Board chairs

(from left) Alison Kenney Paul,

Helayne Angelus, Michelle

Gloeckler, Kimberly Betts and

Michele Hanson at the NEW


Bringing our mission home to a community near youThe Network’s 19 regional groups do extraordinary things: They produce learning forums, host mixers, facilitate mentoring,

enroll local sponsors, recruit and engage new members, write press releases,

use social media and reach out to college students.

Run entirely by volunteers, our regional groups advance women and build

business from Seattle to Tampa, Toronto to L.A. In 2012, they held 33 learning

forums with an average of 266 attendees, hosted 59 mixers and outings, and

contributed nearly $700,000 to the Network’s total revenue.

Nearly one in 10 NEW members — 664 in total — served as a regional

officer, committee leader or volunteer in 2012, building their leadership skills,

raising their sights and creating lasting relationships along the way.

NEW honored its hardworking regional officers and volunteers at the first-

ever NEW Regional Awards Gala at the NEW Leadership Summit in October.

Achievement awards were presented to six regions and two individuals for

excellence in events, outreach, mentoring and administration.

Cathy Doyle of General Mills, who served as co-secretary of NEW New

England, accepted the Bobbie O’Hare Award as Regional Leader of the year.

NEW Florida was named Region of the year, joining past honorees Northern

California (2011), Cincinnati (2010), Dallas (2009) and New England (2008).

R E G I O N S

Atlanta Carolinas Chicago Cincinnati Florida Greater Philadelphia Mid-Atlantic New England New york Metro

Region of the year

Florida

NEW Regional Leader of the year

Cathy Doyle New England

Regional Leaders of the year

Chicago Sheryl Terril, The AddVantage Group

Cincinnati Tiffany Menyhart, Wm. Wrigley Jr. Company

Florida Michele Williams, Taylor Farms

Greater Philadelphia

Shilpa Pai, Deloitte

New England Cathy Doyle, General Mills

New york Metro Barbara Lyons, Advantage Sales & Marketing

North Central Texas

Jill Shoush, ConAgra Foods

Northern California

Sarah Ciccarello, Clif Bar & Company

Northwest Arkansas

Machelle Gifford-Selbe, Gifford Operating Company

Southern California

Cynthia Weifenbach, ATA Retail ServicesKitty Dunning-Boozari, Don Jagoda Associates

Twin Cities Jennifer Johnson, Hormel Foods Corporation

Toronto Gabby Nobrega, Breakthrough Communications

R E G I O N A L A W A R D S

Achievement Awards

College Outreach New york Metro

Internet and Social Media New England

Member On-Boarding Northern California

Programming and Events Northwest Arkansas

Public Relations and Media Cincinnati

Regional Mentoring Twin Cities

Secretary Best Practices Sheryl Terril, Chicago

Treasurer Best Practices Alice Chan, Northern California

Northern California North Central Texas Northwest Arkansas Pacific Northwest Phoenix

Southern California South Texas Toronto Twin Cities Western Michigan

R E G I O N S

H

H

H

H H

H

H

H

H

H

H H

H

H

H

H

HH

Cathy Doyle receives the

Bobbie O’Hare Award as the

Network’s Regional Leader

of the year from Regional

Chair Maria Edelson (right)

and Board member emeritus

Bobbie O’Hare at the NEW

Regional Awards Gala Oct. 22

in Dallas.

Erby Foster of The Clorox

Company speaks with a group

of emerging leaders at the

NEW Leadership Summit.

Shelley Broader of Walmart

Canada (left) networks with

Bobbie O’Hare of JOH, NEW

Regional Chair Maria Edelseon

of Sales and Capability LLC

and Trish Brynjolfsson of

Catalina Marketing at the NEW

Leadership Summit.

NEW Florida members pose

on the White Carpet with their

Region of the year trophy.

Alexandra Fenelon of Nestle

USA accepts the achievement

award for Internet and social

media on behalf of NEW

New England at the Regional

Awards Gala.


H

H

Bringing our mission home to a community near youThe Network’s 19 regional groups do extraordinary things: They produce learning forums, host mixers, facilitate mentoring,

enroll local sponsors, recruit and engage new members, write press releases,

use social media and reach out to college students.

Run entirely by volunteers, our regional groups advance women and build

business from Seattle to Tampa, Toronto to L.A. In 2012, they held 33 learning

forums with an average of 266 attendees, hosted 59 mixers and outings, and

contributed nearly $700,000 to the Network’s total revenue.

Nearly one in 10 NEW members — 664 in total — served as a regional

officer, committee leader or volunteer in 2012, building their leadership skills,

raising their sights and creating lasting relationships along the way.

NEW honored its hardworking regional officers and volunteers at the first-

ever NEW Regional Awards Gala at the NEW Leadership Summit in October.

Achievement awards were presented to six regions and two individuals for

excellence in events, outreach, mentoring and administration.

Cathy Doyle of General Mills, who served as co-secretary of NEW New

England, accepted the Bobbie O’Hare Award as Regional Leader of the year.

NEW Florida was named Region of the year, joining past honorees Northern

California (2011), Cincinnati (2010), Dallas (2009) and New England (2008).

R E G I O N S

Atlanta Carolinas Chicago Cincinnati Florida Greater Philadelphia Mid-Atlantic New England New york Metro

Region of the year

Florida

NEW Regional Leader of the year

Cathy Doyle New England

Regional Leaders of the year

Chicago Sheryl Terril, The AddVantage Group

Cincinnati Tiffany Menyhart, Wm. Wrigley Jr. Company

Florida Michele Williams, Taylor Farms

Greater Philadelphia

Shilpa Pai, Deloitte

New England Cathy Doyle, General Mills

New york Metro Barbara Lyons, Advantage Sales & Marketing

North Central Texas

Jill Shoush, ConAgra Foods

Northern California

Sarah Ciccarello, Clif Bar & Company

Northwest Arkansas

Machelle Gifford-Selbe, Gifford Operating Company

Southern California

Cynthia Weifenbach, ATA Retail ServicesKitty Dunning-Boozari, Don Jagoda Associates

Twin Cities Jennifer Johnson, Hormel Foods Corporation

Toronto Gabby Nobrega, Breakthrough Communications

R E G I O N A L A W A R D S

Achievement Awards

College Outreach New york Metro

Internet and Social Media New England

Member On-Boarding Northern California

Programming and Events Northwest Arkansas

Public Relations and Media Cincinnati

Regional Mentoring Twin Cities

Secretary Best Practices Sheryl Terril, Chicago

Treasurer Best Practices Alice Chan, Northern California

Northern California North Central Texas Northwest Arkansas Pacific Northwest Phoenix

Southern California South Texas Toronto Twin Cities Western Michigan

R E G I O N S

H

H

H

H H

H

H

H

H

H

H H

H

H

H

H

HH

Cathy Doyle receives the

Bobbie O’Hare Award as the

Network’s Regional Leader

of the year from Regional

Chair Maria Edelson (right)

and Board member emeritus

Bobbie O’Hare at the NEW

Regional Awards Gala Oct. 22

in Dallas.

Erby Foster of The Clorox

Company speaks with a group

of emerging leaders at the


Shelley Broader of Walmart

Canada (left) networks with

Bobbie O’Hare of JOH, NEW

Regional Chair Maria Edelseon

of Sales and Capability LLC

and Trish Brynjolfsson of

Catalina Marketing at the NEW

Leadership Summit.

NEW Florida members pose

on the White Carpet with their

Region of the year trophy.

Alexandra Fenelon of Nestle

USA accepts the achievement

award for Internet and social

media on behalf of NEW

New England at the Regional

Awards Gala.


H

H

Delivering knowledge, driving changeKnowledge is the ever-expanding business of the Network of Executive Women and in 2012 we delivered more learning,

best practices, research and news across more platforms than ever before.

More than 3,600 members participated in our NEW Leadership Academy

webinars; thousands more viewed NEW webinars at team training sessions and

in our online Study Hall.

We awarded scholarships to seven female college students pursuing industry

careers and supported students through regional outreach programs in the


We published two reports in our long-running NEW Best Practices series.

“Women, Leadership and the Power of the Purse: Gender Diversity in Canadian

CPG/Retail” featured insights from our groundbreaking survey of 428 industry

executives in Canada. “Changing the Game: Strategies for Harnessing the Power

of Female Talent” was mailed to c-suite executives throughout the industry and

shared with members online during two Town Hall webinars.

We posted hundreds of articles, interviews and blogs, reported the latest

research on women in business, created videos and presentations, delivered

three monthly newsletters, reached out to senior leaders through personal letters

and engaged the industry on Twitter, Facebook, LinkedIn and youTube.

Our best-read stories in 2012 focused on gender diversity (“More men

become primary grocery shoppers”), workplace issues (“NEW sponsors named

best companies for moms”) and executive news (“Rosalind Brewer named

Sam’s Club CEO”).

L E A R N I N G


From left: Kristina Cole of

WhiteWave Foods chats with

Laura Chin of ConAgra Foods


Forum.

Past NEW Board Chairs

Alison Kenney Paul (left) and

Michelle Gloeckler (right)

congratulate Walmart CEO

Mike Duke as he is inducted

into the Network’s Diversity

Hall of Fame in June.

NEW members Shulonda

Rankins of Mondele–z

International and Bridgette

Porter of Procter & Gamble

catch up at the NEW Summit.

Company type Profession

Ethnicity Job level

Gender Age

M E M B E R S H I P

Information technology

Administration/corporate communications

Consulting/coaching

Finance/legal

Other

Operations/supply chain/logistics

Sales/account management

Category management

Customer service/fulfillment

HR/diversity and inclusion/training

Marketing/ merchandising

2.8%

5.9%

3.7%

1.1%

6.1%

9.2%

2.7%

8.5%

8.7%

Male 4.9%

Female95.1%

Under 25 1.3%

25–29 10.8%

30–39

40–49

60 and over 1.0%

50–59

Association/education/media

Sales agency

Manufacturer

Retailer

Service provider

Wholesale/distributor2.5%

2.5%

35.9%

36.8%

14.1%

32.2%

19.1%

53.1%

25.6%

13.3%

3.0%

Native American/Alaskan 0.4%

Mixed race 1.8%

Hispanic/Latino 5.0%

Declined to state 1.4%Asian/Pacific Islander4.5%

African American7.6%

White

Chairman/president/c-suite officer 2.1%

EVP/SVP/VP

Director/AVP

Manager

Buyer/specialist/other

Principal/partner/owner

Student/other 0.3%

1.7%

79.4%

46.7%

10.5%

24.5%

14.2%

Base: 1,382 registered members, 2/1/13. Base: 2,892 registered members, 2/1/13.



Delivering knowledge, driving changeKnowledge is the ever-expanding business of the Network of Executive Women and in 2012 we delivered more learning,

best practices, research and news across more platforms than ever before.

More than 3,600 members participated in our NEW Leadership Academy

webinars; thousands more viewed NEW webinars at team training sessions and

in our online Study Hall.

We awarded scholarships to seven female college students pursuing industry

careers and supported students through regional outreach programs in the


We published two reports in our long-running NEW Best Practices series.

“Women, Leadership and the Power of the Purse: Gender Diversity in Canadian

CPG/Retail” featured insights from our groundbreaking survey of 428 industry

executives in Canada. “Changing the Game: Strategies for Harnessing the Power

of Female Talent” was mailed to c-suite executives throughout the industry and

shared with members online during two Town Hall webinars.

We posted hundreds of articles, interviews and blogs, reported the latest

research on women in business, created videos and presentations, delivered

three monthly newsletters, reached out to senior leaders through personal letters

and engaged the industry on Twitter, Facebook, LinkedIn and youTube.

Our best-read stories in 2012 focused on gender diversity (“More men

become primary grocery shoppers”), workplace issues (“NEW sponsors named

best companies for moms”) and executive news (“Rosalind Brewer named

Sam’s Club CEO”).

L E A R N I N G


From left: Kristina Cole of

WhiteWave Foods chats with

Laura Chin of ConAgra Foods


Forum.

Past NEW Board Chairs

Alison Kenney Paul (left) and

Michelle Gloeckler (right)

congratulate Walmart CEO

Mike Duke as he is inducted

into the Network’s Diversity

Hall of Fame in June.

NEW members Shulonda

Rankins of Mondele–z

International and Bridgette

Porter of Procter & Gamble

catch up at the NEW Summit.

Company type Profession

Ethnicity Job level

Gender Age

M E M B E R S H I P

Information technology

Administration/corporate communications

Consulting/coaching

Finance/legal

Other

Operations/supply chain/logistics

Sales/account management

Category management

Customer service/fulfillment

HR/diversity and inclusion/training

Marketing/ merchandising

2.8%

5.9%

3.7%

1.1%

6.1%

9.2%

2.7%

8.5%

8.7%

Male 4.9%

Female95.1%

Under 25 1.3%

25–29 10.8%

30–39

40–49

60 and over 1.0%

50–59

Association/education/media

Sales agency

Manufacturer

Retailer

Service provider

Wholesale/distributor2.5%

2.5%

35.9%

36.8%

14.1%

32.2%

19.1%

53.1%

25.6%

13.3%

3.0%

Native American/Alaskan 0.4%

Mixed race 1.8%

Hispanic/Latino 5.0%

Declined to state 1.4%Asian/Pacific Islander4.5%

African American7.6%

White

Chairman/president/c-suite officer 2.1%

EVP/SVP/VP

Director/AVP

Manager

Buyer/specialist/other

Principal/partner/owner

Student/other 0.3%

1.7%

79.4%

46.7%

10.5%

24.5%

14.2%




Top 20 manufacturers

Ranked by number of Network members

PepsiCo Inc. 363

The Coca-Cola Company 325

Kellogg Company 226

Nestlé 216

The Clorox Company 203

Kraft Foods Group Inc. 188

ConAgra Foods 125

Johnson & Johnson 119

Procter & Gamble 116

SC Johnson 107

Colgate-Palmolive 92

3M 90

The Hershey Company 89

Kimberly-Clark Corporation 87

Mondele–z International 80

Campbell Soup Company 79

Unilever 71

Ocean Spray Cranberries Inc. 68

GlaxoSmithKline 67

Coty Inc. 66

L E A D I N G T H E W A y

Top 10 service providers


Deloitte 163

Nielsen 116

Acosta Sales & Marketing 104

Accenture 95

Crossmark 61

Valassis 56

Catalina Marketing 53

Coupons.com 46

Advantage Sales & Marketing 33

Kalypso 29

1. Includes Sam’s Club. 2. Includes Stop & Shop, Giant Foods and Martin’s Food Markets. 3. Includes Hannaford Bros., Food Lion, Bloom and Bottom Dollar. 4. Includes Jewel, SUPERVALU, Shoppers, Shop ‘n Save, ACME, Save-a-Lot Food. As of Feb. 1, 2013.

Top 20 retailers


Wal-Mart Stores Inc.1 388

Ahold USA2 187

Delhaize America3 164

Target Corp. 116

Safeway Inc. 86

The Kroger Co. 84

Walgreen Company 66

PetSmart Inc. 59

SUPERVALU4 55

CVS Caremark Corporation 49

Michael Stores Inc. 48

The Home Depot Inc. 43

Family Dollar Stores Inc. 40

Sears Holding Corporation 39

Costco Wholesale Corporation 38

7-Eleven Inc. 37

Starbucks Coffee Company 34

Chevron Corporation 29

Great Atlantic & Pacific Tea Co. 24

WinCo Foods 22

Transforming the industry, one leader at a timeIt’s hard to pick a single highlight from the Network’s three national conferences in 2012. There was Larree Renda, executive vice president of Safeway, recounting

her personal journey at the NEW Executive Leaders Forum in August saying,

“Trying to be a man is a big waste of a woman.” There was Dr. Bertice Berry’s

electrifying opening address at the NEW Leadership Summit in October, heard

by more than a thousand Network members. And there was the moving Forum

keynote by Walmart COO Gisel Ruiz, who advised industry women to “Bring it

all to work — your true north will never change.”

The Network’s 2012 conferences featured exceptional insights from

workforce experts, career advisors and influential leaders, including Tom

Greco, president of Frito-Lay North America; Tom Falk, CEO of Kimberly-Clark;

Susan Chambers, executive vice president, global people, for Walmart; Irene

Chang Britt, president of Pepperidge Farm; Linda Clement-Holmes, senior vice

president for Procter & Gamble; and Bhavdeep Singh, executive vice president

for Ahold USA.

Network conferences broke new ground and set new records in 2012:

The NEW Diversity Forum increased attendance nearly 8 percent. The NEW

Executive Leaders Forum grew by more than a third. And attendance at the

NEW Leadership Summit grew nearly 30 percent to set an all-time record.

C O N F E R E N C E S


Members 2007–2012

2007 2,000

2008 2,000

2009 2,364

2010 3,307

2011 5,009

2012 6,912

National sponsors 2007–2012

2007 $1,037,917 39 sponsors

2008 $1,185,667 52 sponsors

2009 $1,269,277 58 sponsors

2010 $1,437,708 72 sponsors

2011 $1,907,501 73 sponsors

2012 $2,178,666 84 sponsors

Network membership has skyrocketed 246 percent and national sponsor support has grown

110 percent in the past five years.

Opposite page top:

NEW Board member

Lisa Walsh of PepsiCo Inc.

addresses members at the


Opposite page from left:

Legendary activist Erin

Brockovich was the keynote

speaker at the NEW


Kim Richardson-Roach of

Ahold USA broke bread and

made new friends at the NEW

Leadership Summit.

Walmart’s Gisel Ruiz gives

rousing keynote speech at


Forum in July.

F I V E y E A R S O F G R O W T H

Top 20 manufacturers


PepsiCo Inc. 363

The Coca-Cola Company 325

Kellogg Company 226

Nestlé 216

The Clorox Company 203

Kraft Foods Group Inc. 188

ConAgra Foods 125

Johnson & Johnson 119

Procter & Gamble 116

SC Johnson 107

Colgate-Palmolive 92

3M 90

The Hershey Company 89

Kimberly-Clark Corporation 87

Mondele–z International 80

Campbell Soup Company 79

Unilever 71

Ocean Spray Cranberries Inc. 68

GlaxoSmithKline 67

Coty Inc. 66

L E A D I N G T H E W A y

Top 10 service providers


Deloitte 163

Nielsen 116

Acosta Sales & Marketing 104

Accenture 95

Crossmark 61

Valassis 56

Catalina Marketing 53

Coupons.com 46

Advantage Sales & Marketing 33

Kalypso 29

1. Includes Sam’s Club. 2. Includes Stop & Shop, Giant Foods and Martin’s Food Markets. 3. Includes Hannaford Bros., Food Lion, Bloom and Bottom Dollar. 4. Includes Jewel, SUPERVALU, Shoppers, Shop ‘n Save, ACME, Save-a-Lot Food. As of Feb. 1, 2013.

Top 20 retailers


Wal-Mart Stores Inc.1 388

Ahold USA2 187

Delhaize America3 164

Target Corp. 116

Safeway Inc. 86

The Kroger Co. 84

Walgreen Company 66

PetSmart Inc. 59

SUPERVALU4 55

CVS Caremark Corporation 49

Michael Stores Inc. 48

The Home Depot Inc. 43

Family Dollar Stores Inc. 40

Sears Holding Corporation 39

Costco Wholesale Corporation 38

7-Eleven Inc. 37

Starbucks Coffee Company 34

Chevron Corporation 29

Great Atlantic & Pacific Tea Co. 24

WinCo Foods 22

Transforming the industry, one leader at a timeIt’s hard to pick a single highlight from the Network’s three national conferences in 2012. There was Larree Renda, executive vice president of Safeway, recounting

her personal journey at the NEW Executive Leaders Forum in August saying,

“Trying to be a man is a big waste of a woman.” There was Dr. Bertice Berry’s

electrifying opening address at the NEW Leadership Summit in October, heard

by more than a thousand Network members. And there was the moving Forum

keynote by Walmart COO Gisel Ruiz, who advised industry women to “Bring it

all to work — your true north will never change.”

The Network’s 2012 conferences featured exceptional insights from

workforce experts, career advisors and influential leaders, including Tom

Greco, president of Frito-Lay North America; Tom Falk, CEO of Kimberly-Clark;

Susan Chambers, executive vice president, global people, for Walmart; Irene

Chang Britt, president of Pepperidge Farm; Linda Clement-Holmes, senior vice

president for Procter & Gamble; and Bhavdeep Singh, executive vice president

for Ahold USA.

Network conferences broke new ground and set new records in 2012:

The NEW Diversity Forum increased attendance nearly 8 percent. The NEW

Executive Leaders Forum grew by more than a third. And attendance at the

NEW Leadership Summit grew nearly 30 percent to set an all-time record.

C O N F E R E N C E S


Members 2007–2012

2007 2,000

2008 2,000

2009 2,364

2010 3,307

2011 5,009

2012 6,912

National sponsors 2007–2012

2007 $1,037,917 39 sponsors

2008 $1,185,667 52 sponsors

2009 $1,269,277 58 sponsors

2010 $1,437,708 72 sponsors

2011 $1,907,501 73 sponsors

2012 $2,178,666 84 sponsors

Network membership has skyrocketed 246 percent and national sponsor support has grown

110 percent in the past five years.

Opposite page top:

NEW Board member

Lisa Walsh of PepsiCo Inc.

addresses members at the


Opposite page from left:

Legendary activist Erin

Brockovich was the keynote

speaker at the NEW


Kim Richardson-Roach of

Ahold USA broke bread and

made new friends at the NEW

Leadership Summit.

Walmart’s Gisel Ruiz gives

rousing keynote speech at


Forum in July.

F I V E y E A R S O F G R O W T H

January

February

March

April

April

May

June

January 13 More than 220 Northwest Arkansas members explore

time management with author Allyson Lewis. January 25 Walmart

Canada CEO Shelley Broader shares career lessons at first Toronto

event. She is pictured (middle) with Michele Hardinge of Walmart

Canada and Karen young of Nestlé Waters Canada. January 26

Michaels Inc. hosts a NEW North Central Texas sponsor reception in

Dallas. January 30 Phoenix introduces its first officer team.

February 7–8 Chicago committee members join Colgate-Palmolive

sales meeting. February 8 Northern California members share

the Network’s mission with more than 120 UC-Berkeley students.

February 17 J.C. Penney joins NEW as a gold sponsor.

February 28 NEW Best Practices report analyzes role of women

in Canadian consumer goods/retail industry.

March 1 NEW expands its staff and Network veterans Nancy

Krawczyk and Stephanie McFee advance to vice president roles.

March 1 Time Inc. Lifestyle Group becomes a gold sponsor.

March 2 Catherine Lindner is named NEW vice chair.

March 6–8 More than 230 executives champion diversity at the

NEW CPG Retail Diversity Forum in Dallas. Pictured (second row)

are featured speakers Grant LaMontagne of The Clorox Company,

Sue Dodsworth of Kimberly-Clark and Tom Greco of Frito-Lay.

Subriana Pierce of SUPERVALU (third row) serves as Forum

co-chair. NEW members from SUPERVALU (bottom row, left)

focus on D&I. March 9 NEW’s Kathy Bayert and Board member

Regenia Stein of Kraft Foods Group participate in Accenture

event celebrating International Women’s Day. March 26–27 NEW

collaborates with Western Michigan University for WMU’s 47th

Annual Food Marketing Conference. March 28 Sarah Swanson

O’Donnell joins NEW as business development specialist. March 28

NEW President and CEO Joan Toth moderates a panel discussion

at Valassis headquarters. March 29 The Network’s 2011 Annual

Report notes a 51-percent increase in membership and 32-percent

increase in national sponsor contributions.

April 1 Mead Johnson Nutrition Company becomes a gold sponsor.

April 3 NEW President and CEO Joan Toth moderates a panel

discussion on the power of networking in Las Vegas. April 3

Executive coach Neena Newberry shares networking tips with 80

North Central Texas members. April 9 Henkel Consumer Goods Inc.

joins NEW as a gold sponsor. April 12 More than 100 learn “rules of

N E W A T W O R K

Delivering on our mission, every day of the year

the game” from author Harvey Coleman at Atlanta event.

April 12 Nearly 350 executives learn to be “radically resilient” at

New England event. April 16 Michaels Stores and yes To Inc. sign

on as gold sponsors. April 16 Kimberly-Clark increases its NEW

sponsor support to platinum level. April 19 Nearly 100 focus on

career and life choices at Pacific Northwest event. April 26 Lt. Col.

Consuelo Castillo Kickbusch, U.S. Army (ret.), inspires 270 North

Central Texas members to “live their legacy.” April 26 More than

450 learn leadership lessons from retired Brig. Gen. Becky Halstead

at a sold-out Cincinnati event. April 27 Executive Coach Mary Davis

Holt helps nearly 225 “unblock the path to power” at Florida event.

April 30–May 3 NEW President and CEO Joan Toth and Board

members participate in FMI 2012 panel discussion in Dallas.

May 2 NEW reports strong financial standing with 5,500 members,

19 regions and 77 sponsors. May 2 Seventy-five Mid-Atlantic

members learn to nurture executive presence with author Lynette

Lewis. May 3 A panel of senior executives offer insights on industry

trends with 350 members and guests at Chicago networking event.

May 4 Futurist Edie Weiner translates trends into business strategies

at sold-out Northern California event. May 8 Authors Jessica

Kleiman and Meryl Weinsaft Cooper offer advice to more than 350

at Twin Cities event. May 14 Winners By Choice Inc.’s Dale Smith

Thomas defines great leadership at New york Metro event. May 16 SUPERVALU’s Linda Johnson becomes NEW Board member

at-large. May 16 Executive coach Mary Davis Holt helps more than

300 members overcome career barriers at Carolinas event. May 17 Nearly 300 hear work/life advice at Southern California event.

Pictured on page 35 with Mickey Mouse are Antonia Hernandez and

Cara Painter of Albertsons. May 21 Northwest Arkansas names 16

industry leaders to regional officer and committee chair roles.

May 23 Author Fawn Germer (front, third from right) encourages

nearly 200 NEW members and supporters to re-think their careers

at Greater Philadelphia event. She is pictured with regional

committee members.

June 1 Network staff joins NEW Leadership Academy lunch-and-

learn event at Walgreens headquarters. June 1 Network welcomes

WinCo Foods as a gold sponsor. June 11 Angela Reed joins NEW

as database/technology specialist. June 11 MOM Brands becomes

NEW gold sponsor. June 18 Unilever hosts meeting with NEW

President and CEO Joan Toth and European members of NEW


January 30 | Phoenix May 23 | Hershey, Pa.

January 25 | Toronto March 6 | Dallas

October 23 | Dallas March 7 | Dallas October 22 | Dallas

March 6 | Dallas June 28 | Rogers, Ark.

January

February

March

April

April

May

June

January 13 More than 220 Northwest Arkansas members explore

time management with author Allyson Lewis. January 25 Walmart

Canada CEO Shelley Broader shares career lessons at first Toronto

event. She is pictured (middle) with Michele Hardinge of Walmart

Canada and Karen young of Nestlé Waters Canada. January 26

Michaels Inc. hosts a NEW North Central Texas sponsor reception in

Dallas. January 30 Phoenix introduces its first officer team.

February 7–8 Chicago committee members join Colgate-Palmolive

sales meeting. February 8 Northern California members share

the Network’s mission with more than 120 UC-Berkeley students.

February 17 J.C. Penney joins NEW as a gold sponsor.

February 28 NEW Best Practices report analyzes role of women

in Canadian consumer goods/retail industry.

March 1 NEW expands its staff and Network veterans Nancy

Krawczyk and Stephanie McFee advance to vice president roles.

March 1 Time Inc. Lifestyle Group becomes a gold sponsor.

March 2 Catherine Lindner is named NEW vice chair.

March 6–8 More than 230 executives champion diversity at the

NEW CPG Retail Diversity Forum in Dallas. Pictured (second row)

are featured speakers Grant LaMontagne of The Clorox Company,

Sue Dodsworth of Kimberly-Clark and Tom Greco of Frito-Lay.

Subriana Pierce of SUPERVALU (third row) serves as Forum

co-chair. NEW members from SUPERVALU (bottom row, left)

focus on D&I. March 9 NEW’s Kathy Bayert and Board member

Regenia Stein of Kraft Foods Group participate in Accenture

event celebrating International Women’s Day. March 26–27 NEW

collaborates with Western Michigan University for WMU’s 47th

Annual Food Marketing Conference. March 28 Sarah Swanson

O’Donnell joins NEW as business development specialist. March 28

NEW President and CEO Joan Toth moderates a panel discussion

at Valassis headquarters. March 29 The Network’s 2011 Annual

Report notes a 51-percent increase in membership and 32-percent

increase in national sponsor contributions.

April 1 Mead Johnson Nutrition Company becomes a gold sponsor.

April 3 NEW President and CEO Joan Toth moderates a panel

discussion on the power of networking in Las Vegas. April 3

Executive coach Neena Newberry shares networking tips with 80

North Central Texas members. April 9 Henkel Consumer Goods Inc.

joins NEW as a gold sponsor. April 12 More than 100 learn “rules of

N E W A T W O R K

Delivering on our mission, every day of the year

the game” from author Harvey Coleman at Atlanta event.

April 12 Nearly 350 executives learn to be “radically resilient” at

New England event. April 16 Michaels Stores and yes To Inc. sign

on as gold sponsors. April 16 Kimberly-Clark increases its NEW

sponsor support to platinum level. April 19 Nearly 100 focus on

career and life choices at Pacific Northwest event. April 26 Lt. Col.

Consuelo Castillo Kickbusch, U.S. Army (ret.), inspires 270 North

Central Texas members to “live their legacy.” April 26 More than

450 learn leadership lessons from retired Brig. Gen. Becky Halstead

at a sold-out Cincinnati event. April 27 Executive Coach Mary Davis

Holt helps nearly 225 “unblock the path to power” at Florida event.

April 30–May 3 NEW President and CEO Joan Toth and Board

members participate in FMI 2012 panel discussion in Dallas.

May 2 NEW reports strong financial standing with 5,500 members,

19 regions and 77 sponsors. May 2 Seventy-five Mid-Atlantic

members learn to nurture executive presence with author Lynette

Lewis. May 3 A panel of senior executives offer insights on industry

trends with 350 members and guests at Chicago networking event.

May 4 Futurist Edie Weiner translates trends into business strategies

at sold-out Northern California event. May 8 Authors Jessica

Kleiman and Meryl Weinsaft Cooper offer advice to more than 350

at Twin Cities event. May 14 Winners By Choice Inc.’s Dale Smith

Thomas defines great leadership at New york Metro event. May 16 SUPERVALU’s Linda Johnson becomes NEW Board member

at-large. May 16 Executive coach Mary Davis Holt helps more than

300 members overcome career barriers at Carolinas event. May 17 Nearly 300 hear work/life advice at Southern California event.

Pictured on page 35 with Mickey Mouse are Antonia Hernandez and

Cara Painter of Albertsons. May 21 Northwest Arkansas names 16

industry leaders to regional officer and committee chair roles.

May 23 Author Fawn Germer (front, third from right) encourages

nearly 200 NEW members and supporters to re-think their careers

at Greater Philadelphia event. She is pictured with regional

committee members.

June 1 Network staff joins NEW Leadership Academy lunch-and-

learn event at Walgreens headquarters. June 1 Network welcomes

WinCo Foods as a gold sponsor. June 11 Angela Reed joins NEW

as database/technology specialist. June 11 MOM Brands becomes

NEW gold sponsor. June 18 Unilever hosts meeting with NEW

President and CEO Joan Toth and European members of NEW


January 30 | Phoenix May 23 | Hershey, Pa.

January 25 | Toronto March 6 | Dallas

October 23 | Dallas March 7 | Dallas October 22 | Dallas

March 6 | Dallas June 28 | Rogers, Ark.

OctoberJune

July

August

SeptemberNovember

December

N E W A T W O R K

in Rotterdam. June 20-22 NEW President and CEO Joan Toth

represents the Network at The Consumer Goods Forum Global

Summit in Istanbul. June 25 Dean Foods increases NEW support

to platinum level. June 25 3M joins Network as a platinum sponsor.

June 27 NEW Legacy Project honors inspirational industry leaders.

June 28 A crowd of 500 welcomes Walmart CEO Mike Duke into the

NEW CPG Retail Diversity Hall of Fame in Rogers, Ark. (third row).

Pictured on page 32 are Duke and Walmart team members.

June 30 NEW awards $30,000 in scholarships to seven women

pursuing careers in the industry.

July 12 NEW Best Practices report offers companies advice for

“changing the game” for women in the workplace.

July 31-August 2 More than 250 industry executives focus on

creating and leaving a legacy at the NEW Executive Leaders Forum

at Terranea Resort outside Los Angeles. Pictured in top row,

members enjoy the Forum welcome reception. Mark Smucker of

The J.M. Smucker Company (pictured in second row) addresses

NEW Forum attendees.

August 16 NEW Board member Erby Foster introduces David

Cardona of The Clorox Company for a session co-sponsored by the

Network at Hispanic Retail 360 Summit in Los Angeles.

September 1 Heineken USA, Hess Corporation and Wm. Wrigley

Jr. Company join NEW as gold sponsors. September 12 Author

Rebecca Shambaugh reveals common traps that hold women back

at sold-out Atlanta event. September 20 NEW representatives,

including Board member Erby Foster of The Clorox Company,

participate in Ahold USA Women’s Day event. September 20

Erby Foster shares best practices at The Hershey Company.

September 21 Panelists share male perspectives on women’s

leadership with more than 275 Florida event attendees.

September 25 Vintner Margie Roelands describes her “passion

quest” at Northwest Arkansas event. September 27 Executive coach

Mary Davis Holt shares “six rules of engagement” with more than

200 members in Chicago. September 28 Eleven Network sponsors

are named to Working Mother’s list of 100 Best Companies for Moms.

October 2 Vision Matters CEO Deborah Guyton leads members

through the essentials of self-branding at Western Michigan event.

October 4 More than 300 Network members learn to manage

their personal energy at a Carolinas event. October 9 Nearly 500

members find their “authentic core” at a record-breaking Twin

Cities event. October 9 NEW Pacific Northwest collaborates with

Portland State University’s Food Leadership Center to present the

eighth annual Women’s Leadership Forum. October 9 Network

hosts reception with 7-Eleven COO Darren Rebelez at NACS Show.

October 11 More than 100 Colgate-Palmolive peers participate in an

executive leadership program co-hosted by Colgate Women’s Network

and NEW in New york City. October 11 More than 200 Network

members get tips on avoiding a personal “energy crisis” at Southern

California event. October 12 Networking skills are the focus of South

Texas inaugural event, drawing more than 100 attendees. October 22-23 NEW Leadership Summit in Dallas draws more than 1,000

industry leaders, setting an all-time record. Scholarship recipient

Shannon Hapeman of University of Texas at Dallas (top row) shares

her enthusiasm with attendees. October 22 Catherine Lindner elected

Board chair and Network welcomes seven new Board members at

NEW Summit. Pictured (third row) are Board members Linda Johnson

of SUPERVALU, Marla Thompson of Catalina Marketing and Sue Sears

of Kimberly-Clark Corporation. October 22 The Network “celebrates

excellence” at the first NEW Regional Awards gala. Olympian Jessica

Cosby (second row) mingles with members on the white carpet before

the Network honors Cathy Doyle with the Bobbie O’Hare Award

and names NEW Florida the Region of the year. October 22 The

NEW Silent Auction raises more than $19,000 in scholarship funds.

October 23 (Bottom row) Bhavdeep Singh of Ahold USA offers his

insights as part of a senior executive panel. Moderator Alison Kenney

Paul of Deloitte joins Thomas Falk of Kimberly-Clark, Susan Chambers

of Walmart, Singh and Irene Chang Britt of Pepperidge Farm.

November 1 Olympic Gold medalist Mary Lou Retton (seated, center)

inspires more than 450 Network members at sold-out Cincinnati

event. November 2 Walgreen CDO Steve Pemberton shares

leadership lessons at New England networking event. November 8

Lynn Marmer of The Kroger Co. receives industry Trailblazer Award,

awarded by NEW and Progressive Grocer. November 8 Local TV

host Terri Ouelette moderates executive roundtable discussion for

nearly 100 at NEW Phoenix inaugural event. November 9 More than

500 members consider “authentic selves” at Northern California

event November 13 The Coca-Cola Company hosts meeting with

NEW President and CEO Joan Toth and European NEW members in

Brussels. November 14 Women executives share experiences with

160 NEW members and supporters and University of Texas students

at North Central Texas event.

December 7 Final NEW Leadership Academy webinar of 2012 is

presented — 2012 attendance of more than 3,600 is 251-percent

increase from 2011. December 13 Northern California recognizes

regional sponsors at a Holiday Sponsor Tea in Pleasanton, Calif.

January 25

July 31 | Rancho Palos Verdes, Calif. October 22 | Dallas


November 1 | Cincinnati October 22 | Dallas June 28 | Rogers, Ark.

October 23 | Dallas October 23 | Dallas


May 17 | Anaheim

October

OctoberJune

July

August

SeptemberNovember

December

N E W A T W O R K

in Rotterdam. June 20-22 NEW President and CEO Joan Toth

represents the Network at The Consumer Goods Forum Global

Summit in Istanbul. June 25 Dean Foods increases NEW support

to platinum level. June 25 3M joins Network as a platinum sponsor.

June 27 NEW Legacy Project honors inspirational industry leaders.

June 28 A crowd of 500 welcomes Walmart CEO Mike Duke into the

NEW CPG Retail Diversity Hall of Fame in Rogers, Ark. (third row).

Pictured on page 32 are Duke and Walmart team members.

June 30 NEW awards $30,000 in scholarships to seven women

pursuing careers in the industry.

July 12 NEW Best Practices report offers companies advice for

“changing the game” for women in the workplace.

July 31-August 2 More than 250 industry executives focus on

creating and leaving a legacy at the NEW Executive Leaders Forum

at Terranea Resort outside Los Angeles. Pictured in top row,

members enjoy the Forum welcome reception. Mark Smucker of

The J.M. Smucker Company (pictured in second row) addresses

NEW Forum attendees.

August 16 NEW Board member Erby Foster introduces David

Cardona of The Clorox Company for a session co-sponsored by the

Network at Hispanic Retail 360 Summit in Los Angeles.

September 1 Heineken USA, Hess Corporation and Wm. Wrigley

Jr. Company join NEW as gold sponsors. September 12 Author

Rebecca Shambaugh reveals common traps that hold women back

at sold-out Atlanta event. September 20 NEW representatives,

including Board member Erby Foster of The Clorox Company,

participate in Ahold USA Women’s Day event. September 20

Erby Foster shares best practices at The Hershey Company.

September 21 Panelists share male perspectives on women’s

leadership with more than 275 Florida event attendees.

September 25 Vintner Margie Roelands describes her “passion

quest” at Northwest Arkansas event. September 27 Executive coach

Mary Davis Holt shares “six rules of engagement” with more than

200 members in Chicago. September 28 Eleven Network sponsors

are named to Working Mother’s list of 100 Best Companies for Moms.

October 2 Vision Matters CEO Deborah Guyton leads members

through the essentials of self-branding at Western Michigan event.

October 4 More than 300 Network members learn to manage

their personal energy at a Carolinas event. October 9 Nearly 500

members find their “authentic core” at a record-breaking Twin

Cities event. October 9 NEW Pacific Northwest collaborates with

Portland State University’s Food Leadership Center to present the

eighth annual Women’s Leadership Forum. October 9 Network

hosts reception with 7-Eleven COO Darren Rebelez at NACS Show.

October 11 More than 100 Colgate-Palmolive peers participate in an

executive leadership program co-hosted by Colgate Women’s Network

and NEW in New york City. October 11 More than 200 Network

members get tips on avoiding a personal “energy crisis” at Southern

California event. October 12 Networking skills are the focus of South

Texas inaugural event, drawing more than 100 attendees. October 22-23 NEW Leadership Summit in Dallas draws more than 1,000

industry leaders, setting an all-time record. Scholarship recipient

Shannon Hapeman of University of Texas at Dallas (top row) shares

her enthusiasm with attendees. October 22 Catherine Lindner elected

Board chair and Network welcomes seven new Board members at

NEW Summit. Pictured (third row) are Board members Linda Johnson

of SUPERVALU, Marla Thompson of Catalina Marketing and Sue Sears

of Kimberly-Clark Corporation. October 22 The Network “celebrates

excellence” at the first NEW Regional Awards gala. Olympian Jessica

Cosby (second row) mingles with members on the white carpet before

the Network honors Cathy Doyle with the Bobbie O’Hare Award

and names NEW Florida the Region of the year. October 22 The

NEW Silent Auction raises more than $19,000 in scholarship funds.

October 23 (Bottom row) Bhavdeep Singh of Ahold USA offers his

insights as part of a senior executive panel. Moderator Alison Kenney

Paul of Deloitte joins Thomas Falk of Kimberly-Clark, Susan Chambers

of Walmart, Singh and Irene Chang Britt of Pepperidge Farm.

November 1 Olympic Gold medalist Mary Lou Retton (seated, center)

inspires more than 450 Network members at sold-out Cincinnati

event. November 2 Walgreen CDO Steve Pemberton shares

leadership lessons at New England networking event. November 8

Lynn Marmer of The Kroger Co. receives industry Trailblazer Award,

awarded by NEW and Progressive Grocer. November 8 Local TV

host Terri Ouelette moderates executive roundtable discussion for

nearly 100 at NEW Phoenix inaugural event. November 9 More than

500 members consider “authentic selves” at Northern California

event November 13 The Coca-Cola Company hosts meeting with

NEW President and CEO Joan Toth and European NEW members in

Brussels. November 14 Women executives share experiences with

160 NEW members and supporters and University of Texas students

at North Central Texas event.

December 7 Final NEW Leadership Academy webinar of 2012 is

presented — 2012 attendance of more than 3,600 is 251-percent

increase from 2011. December 13 Northern California recognizes

regional sponsors at a Holiday Sponsor Tea in Pleasanton, Calif.

January 25



November 1 | Cincinnati October 22 | Dallas June 28 | Rogers, Ark.

October 23 | Dallas October 23 | Dallas


May 17 | Anaheim

October

Income

F I N A N C I A L S


Greater engagement drives income upNetwork income grew 22 percent in 2012, driven by strong sponsor support and record attendance at the NEW

Leadership Summit and the NEW Executive Leaders Forum. The Network’s

finances are overseen by our elected treasurer, Rosa Stroh, vice president and

treasurer of The Hershey Company, and audited annually.

1. Includes scholarships, in-kind contributions, interest income and miscellaneous income. 2. Includes sales, marketing, accounting, strategic planning and organi-zational development, regional support, public relations and advertising, education and program development, legal services, staff salaries and benefits. 3. Includes insurance, depreciation, bad debt, in-kind rent, computer services and other. 4. Includes payroll liabilities, accured payroll and vacation, credit card and sales taxes. 5. Includes unearned membership dues, sponsorship and event revenue.

Unaudited and summary results as of December 31, 2012. Numbers rounded to nearest dollar. Final audited results may differ.

Operating income 2012

National sponsorship $2,178,666

Regional sponsorship 184,877

Membership dues 147,000

NEW Diversity Forum 202,667

NEW Executive Leaders Forum 526,660

NEW Leadership Summit 689,086

Regional event registration 513,039

Miscellaneous1 161,107

Total $4,603,102

Operating expenses 2012

Services, staffing and support2 $2,457,010

Conference expenses 2,192,190

Other expenses3 141,246

Total $4,790,446

Assets

Cash — checking and savings $2,120,260

Accounts receivable, net of allowance 847,945

Prepaid expenses 66,419

Total current assets $3,034,624

Trademarks $30,000

Equipment, software and database 85,669

Less accumulated depreciation -52,048

Total fixed assets 63,621

Total assets $3,098,245

Liabilities

Accounts payable $81,360

Other current liabilities4 200,164

Total current liabilities $281,524

Unearned/deferred revenue5 $1,486,964

Total liabilities $1,768,488

Net assets

Temporarily restricted net assets $58,142

Temporarily restricted, events 160,000

Beginning net assets, unrestricted 1,298,959

Change in net assets -187,343

Total net assets $1,329,758

Total liabilities and net assets $3,098,245

Expenses

Membership dues 3.2%Regional sponsorship4.0%

National sponsorship47.3%

NEW Diversity Forum 4.4%

NEW Executive Leaders Forum 11.5%

NEW Leadership Summit 15.0%

Regional event registration 11.1%

Miscellaneous1 3.5%

Conference expenses

Services, staffing and support2 51.3%

45.8%

Other expenses3

2.9%

Income

F I N A N C I A L S


Greater engagement drives income upNetwork income grew 22 percent in 2012, driven by strong sponsor support and record attendance at the NEW

Leadership Summit and the NEW Executive Leaders Forum. The Network’s

finances are overseen by our elected treasurer, Rosa Stroh, vice president and

treasurer of The Hershey Company, and audited annually.

1. Includes scholarships, in-kind contributions, interest income and miscellaneous income. 2. Includes sales, marketing, accounting, strategic planning and organi-zational development, regional support, public relations and advertising, education and program development, legal services, staff salaries and benefits. 3. Includes insurance, depreciation, bad debt, in-kind rent, computer services and other. 4. Includes payroll liabilities, accured payroll and vacation, credit card and sales taxes. 5. Includes unearned membership dues, sponsorship and event revenue.

Unaudited and summary results as of December 31, 2012. Numbers rounded to nearest dollar. Final audited results may differ.

Operating income 2012

National sponsorship $2,178,666

Regional sponsorship 184,877

Membership dues 147,000

NEW Diversity Forum 202,667

NEW Executive Leaders Forum 526,660

NEW Leadership Summit 689,086

Regional event registration 513,039

Miscellaneous1 161,107

Total $4,603,102

Operating expenses 2012

Services, staffing and support2 $2,457,010

Conference expenses 2,192,190

Other expenses3 141,246

Total $4,790,446

Assets

Cash — checking and savings $2,120,260

Accounts receivable, net of allowance 847,945

Prepaid expenses 66,419

Total current assets $3,034,624

Trademarks $30,000

Equipment, software and database 85,669

Less accumulated depreciation -52,048

Total fixed assets 63,621

Total assets $3,098,245

Liabilities

Accounts payable $81,360

Other current liabilities4 200,164

Total current liabilities $281,524

Unearned/deferred revenue5 $1,486,964

Total liabilities $1,768,488

Net assets

Temporarily restricted net assets $58,142

Temporarily restricted, events 160,000

Beginning net assets, unrestricted 1,298,959

Change in net assets -187,343

Total net assets $1,329,758

Total liabilities and net assets $3,098,245

Expenses

Membership dues 3.2%Regional sponsorship4.0%

National sponsorship47.3%

NEW Diversity Forum 4.4%

NEW Executive Leaders Forum 11.5%

NEW Leadership Summit 15.0%

Regional event registration 11.1%

Miscellaneous1 3.5%

Conference expenses

Services, staffing and support2 51.3%

45.8%

Other expenses3

2.9%

New beginningsThe year 2012 will be remembered as the point where we took a deep breath and asked, “What’s next?”

With 7,000 members, 700 companies, 84 national sponsors and 19 regions

in the United States and Canada, the Network of Executive Women comprises

the largest mission-driven organization serving the consumer products and

retail industry.

How we leverage this influence is the question posed by the Network’s

continuing NEW 2020 initiative, which began in 2012.

We interviewed 68 thought leaders, held six nationwide focus groups

and surveyed more than 200 industry executives of every age, job level and

background.

We learned employees want to advance on their own terms, reconcile their

lives and careers, and effect real change in their organizations. We learned

companies need to keep top talent while doing more with less. And we learned

that women bring special qualities to management and can be a powerful

catalyst for change.

The insights we’ve gained point the way to profitable new strategies for your

business — and a reimagined Network to help you achieve them.

We believe it’s time women take the lead in creating a better business

environment for everyone in our industry — and we are hard at work creating

a learning and leadership community that will help our members and partners

drive this change.

NEW 2020 means new learning and career development opportunities for

your employees, best practices for your organization and enhanced advisory

services that will help you build your business. We hope you will be with us on

the exciting journey ahead.

N E W 2 0 2 0


womenpeople

work

network event

relationship

men

groupemployee

sponsor

NEWcompany

diversity

industry

organization

develop

talentresource

job

opportunity organizationsalary

support

leadership

Top keywords mentioned in NEW 2020

interviews and focus groups.

New beginningsThe year 2012 will be remembered as the point where we took a deep breath and asked, “What’s next?”

With 7,000 members, 700 companies, 84 national sponsors and 19 regions

in the United States and Canada, the Network of Executive Women comprises

the largest mission-driven organization serving the consumer products and

retail industry.

How we leverage this influence is the question posed by the Network’s

continuing NEW 2020 initiative, which began in 2012.

We interviewed 68 thought leaders, held six nationwide focus groups

and surveyed more than 200 industry executives of every age, job level and

background.

We learned employees want to advance on their own terms, reconcile their

lives and careers, and effect real change in their organizations. We learned

companies need to keep top talent while doing more with less. And we learned

that women bring special qualities to management and can be a powerful

catalyst for change.

The insights we’ve gained point the way to profitable new strategies for your

business — and a reimagined Network to help you achieve them.

We believe it’s time women take the lead in creating a better business

environment for everyone in our industry — and we are hard at work creating

a learning and leadership community that will help our members and partners

drive this change.

NEW 2020 means new learning and career development opportunities for

your employees, best practices for your organization and enhanced advisory

services that will help you build your business. We hope you will be with us on

the exciting journey ahead.

N E W 2 0 2 0


womenpeople

work

network event

relationship

men

groupemployee

sponsor

NEWcompany

diversity

industry

organization

develop

talent

resource

job

opportunity organizationsalary

support

leadership

Top keywords mentioned in NEW 2020

interviews and focus groups.

© Copyright 2013 by the Network of Executive Women. All rights reserved. The distinctive Network of Executive Women and NEW Logos are service marks of Network of Executive Women, Inc.

NEW 0313

A T y O U R S E R V I C E

Joan Toth President and CEO

Kathy Bayert Vice President, Learning and Advisory Services

Nancy Krawczyk Vice President, Sales and Marketing

Stephanie McFee Vice President, Member and Regional Services

Nathalia Granger Director of Operations

Rob Wray Director of Communications

Anna Duran Martinez Member and Regional Services Advocate

Jeanne Fleigle Operations Support Specialist

Barb Grondin Francella Communications Manager

Lauren Huizar-Martinez Registration Specialist

Sarah O’Donnell Business Development Specialist

Angela Reed Database/Technology Specialist

Tracy Weems-Lavizzo Administrative Coordinator

Network of Executive Women161 North Clark Street, 38th floor c/o Accenture for mail service Chicago, IL 60601-3611Tel. 312.957.7257

newonline.org

2012 NEW Annual Report

Documents

stroh vice president

president sales

senior executives

generation of women

director cgs

customer management

diversity inclusion

diversity safeway