+ 2% 70,452 $m 1 2009 Rank 1 COCA-COLA + 7% 64,727 $m 2 2009 Rank 2 IBM + 7% 60,895 $m 3 2009 Rank 3 MICROSOFT + 36% 43,557 $m 4 2009 Rank 7 GOOGLE - 10% 42,808 $m 5 2009 Rank 4 GE + 4% 33,578 $m 6 2009 Rank 6 MCDONALD’S - 16% 26,192 $m 11 2009 Rank 8 TOYOTA + 9% 14,881 $m 22 2009 Rank 24 ORACLE - 24% 3,281 $m 98 2009 Rank 73 HARLEY-DAVIDSON + 4% 32,015 $m 7 2009 Rank 9 INTEL - 15% 29,495 $m 8 2009 Rank 5 NOKIA + 1% 28,731 $m 9 2009 Rank 10 DISNEY + 6% 25,179 $m 12 2009 Rank 12 MERCEDES-BENZ + 5% 23,219 $m 14 2009 Rank 14 CISCO + 5% 16,136 $m 21 2009 Rank 21 H&M - 4% 12,753 $m 27 2009 Rank 25 NESCAFÉ + 4% 21,860 $m 16 2009 Rank 16 LOUIS VUITTON - 7% 13,944 $m 24 2009 Rank 22 AMERICAN EXPRESS + 23% 9,665 $m 36 2009 Rank 43 AMAZON.COM + 5% 19,961 $m 18 2009 Rank 17 MARLBORO + 2% 11,826 $m 31 2009 Rank 31 UPS + 7% 8,696 $m 42 2009 Rank 42 PHILIPS + 4% 13,706 $m 25 2009 Rank 26 NIKE + 3% 14,061 $m 23 2009 Rank 23 PEPSI - 5% 11,356 $m 34 2009 Rank 29 SONY + 2% 8,346 $m 44 2009 Rank 41 GUCCI + 6% 6,892 $m 53 2009 Rank 55 VOLKSWAGEN + 3% 7,981 $m 45 2009 Rank 44 L’ORÉAL + 3% 6,719 $m 55 2009 Rank 54 MTV + 5% 12,756 $m 26 2009 Rank 27 SAP + 6% 11,041 $m 35 2009 Rank 34 KELLOGG’S + 1% 9,372 $m 37 2009 Rank 38 GOLDMAN SACHS + 11% 19,491 $m 19 2009 Rank 19 SAMSUNG + 4% 18,506 $m 20 2009 Rank 18 HONDA + 37% 21,143 $m 17 2009 Rank 20 APPLE + 12% 26,867 $m 10 2009 Rank 11 HP + 10% 11,485 $m 33 2009 Rank 33 CANON + 15% 8,453 $m 43 2009 Rank 46 EBAY + 2% 5,495 $m 62 2009 Rank 62 ADIDAS + 4% 4,404 $m 72 2009 Rank 74 PORSCHE + 3% 5,072 $m 64 2009 Rank 67 AVON + 3% 4,351 $m 73 2009 Rank 75 PANASONIC + 9% 5,461 $m 63 2009 Rank 65 AUDI + 15% 3,626 $m 88 2009 Rank 95 ADOBE + 2% 3,339 $m 97 2009 Rank 90 STARBUCKS + 26% 3,998 $m 82 2009 Rank 94 VISA + 24% 4,003 $m 81 2009 Rank 92 SHELL NEW 3,586 $m 90 3M + 1% 3,562 $m 91 2009 Rank 88 FERRARI + 0% 3,110 $m 100 2009 Rank 98 BURBERRY + 5% 3,241 $m 99 2009 Rank 100 CAMPBELL’S + 32% 6,762 $m 54 2009 Rank 63 BLACKBERRY + 10% 11,561 $m 32 2009 Rank 32 HSBC + 28% 4,904 $m 67 2009 Rank 81 ALLIANZ - 13% 3,812 $m 86 2009 Rank 72 UBS + 1% 3,961 $m 84 2009 Rank 78 GAP + 8% 4,155 $m 75 2009 Rank 80 J & J + 2% 3,973 $m 83 2009 Rank 79 PIZZA HUT NEW 4,218 $m 74 BARCLAYS NEW 3,847 $m 85 CORONA NEW 3,496 $m 94 ZURICH NEW 3,516 $m 93 HEINEKEN NEW 3,557 $m 92 JOHNNIE WALKER + 3% 4,127 $m 76 2009 Rank 76 TIFFANY & CO. NEW 4,846 $m 68 SANTANDER + 2% 4,052 $m 77 2009 Rank 77 CARTIER + 4% 4,782 $m 69 2009 Rank 70 HERMÈS + 5% 3,734 $m 87 2009 Rank 86 NIVEA + 5% 3,403 $m 96 2009 Rank 91 LANCÔME + 4% 3,443 $m 95 2009 Rank 89 ARMANI NEW 4,036 $m 78 JACK DANIEL’S - 13% 8,887 $m 40 2009 Rank 36 CITI - 14% 8,880 $m 41 2009 Rank 35 DELL + 4% 12,487 $m 28 2009 Rank 28 IKEA + 3% 6,694 $m 56 2009 Rank 53 AXA + 9% 5,033 $m 65 2009 Rank 69 HYUNDAI + 4% 6,548 $m 57 2009 Rank 58 NESTLÉ - 3% 4,958 $m 66 2009 Rank 64 YAHOO! + 7% 6,363 $m 58 2009 Rank 60 DANONE - 5% 6,109 $m 59 2009 Rank 56 XEROX - 2% 8,990 $m 38 2009 Rank 39 NINTENDO + 29% 12,314 $m 29 2009 Rank 37 J.P. MORGAN + 10% 7,468 $m 48 2009 Rank 50 ZARA + 6% 8,976 $m 39 2009 Rank 40 THOMSON REUTERS + 4% 12,252 $m 30 2009 Rank 30 BUDWEISER + 0% 7,315 $m 49 2009 Rank 47 SIEMENS + 3% 7,195 $m 50 2009 Rank 49 FORD + 6% 6,919 $m 51 2009 Rank 52 COLGATE + 2% 5,844 $m 60 2009 Rank 61 KFC NEW 5,777 $m 61 SPRITE + 3% 4,536 $m 71 2009 Rank 71 KLEENEX - 2% 3,624 $m 89 2009 Rank 84 SMIRNOFF NEW 4,010 $m 80 CREDIT SUISSE + 7% 4,021 $m 79 2009 Rank 82 MOËT & CHANDON - 6% 4,704 $m 70 2009 Rank 66 CATERPILLAR + 8% 6,911 $m 52 2009 Rank 57 MORGAN STANLEY BEST GLOBAL BRANDS 2010 The Definitive Ranking of the World‘s Most Valuable Brands + 2% 23,298 $m 13 2009 Rank 13 GILLETTE + 3% 22,322 $m 15 2009 Rank 15 BMW - 3% 7,481 $m 47 2009 Rank 45 ACCENTURE + 4% 7,534 $m 46 2009 Rank 48 HEINZ