+ 2% 70,452 $m 1 2009 Rank 1 COCA-COLA + 7% 64,727 $m 2 2009 Rank 2 IBM + 7% 60,895 $m 3 2009 Rank 3 MICROSOFT + 36% 43,557 $m 4 2009 Rank 7 GOOGLE - 10% 42,808 $m 5 2009 Rank 4 GE + 4% 33,578 $m 6 2009 Rank 6 MCDONALD’S - 16% 26,192 $m 11 2009 Rank 8 TOYOTA + 9% 14,881 $m 22 2009 Rank 24 ORACLE - 24% 3,281 $m 98 2009 Rank 73 HARLEY-DAVIDSON + 4% 32,015 $m 7 2009 Rank 9 INTEL - 15% 29,495 $m 8 2009 Rank 5 NOKIA + 1% 28,731 $m 9 2009 Rank 10 DISNEY + 6% 25,179 $m 12 2009 Rank 12 MERCEDES-BENZ + 5% 23,219 $m 14 2009 Rank 14 CISCO + 5% 16,136 $m 21 2009 Rank 21 H&M - 4% 12,753 $m 27 2009 Rank 25 NESCAFÉ + 4% 21,860 $m 16 2009 Rank 16 LOUIS VUITTON - 7% 13,944 $m 24 2009 Rank 22 AMERICAN EXPRESS + 23% 9,665 $m 36 2009 Rank 43 AMAZON.COM + 5% 19,961 $m 18 2009 Rank 17 MARLBORO + 2% 11,826 $m 31 2009 Rank 31 UPS + 7% 8,696 $m 42 2009 Rank 42 PHILIPS + 4% 13,706 $m 25 2009 Rank 26 NIKE + 3% 14,061 $m 23 2009 Rank 23 PEPSI - 5% 11,356 $m 34 2009 Rank 29 SONY + 2% 8,346 $m 44 2009 Rank 41 GUCCI + 6% 6,892 $m 53 2009 Rank 55 VOLKSWAGEN + 3% 7,981 $m 45 2009 Rank 44 L’ORÉAL + 3% 6,719 $m 55 2009 Rank 54 MTV + 5% 12,756 $m 26 2009 Rank 27 SAP + 6% 11,041 $m 35 2009 Rank 34 KELLOGG’S + 1% 9,372 $m 37 2009 Rank 38 GOLDMAN SACHS + 11% 19,491 $m 19 2009 Rank 19 SAMSUNG + 4% 18,506 $m 20 2009 Rank 18 HONDA + 37% 21,143 $m 17 2009 Rank 20 APPLE + 12% 26,867 $m 10 2009 Rank 11 HP + 10% 11,485 $m 33 2009 Rank 33 CANON + 15% 8,453 $m 43 2009 Rank 46 EBAY + 2% 5,495 $m 62 2009 Rank 62 ADIDAS + 4% 4,404 $m 72 2009 Rank 74 PORSCHE + 3% 5,072 $m 64 2009 Rank 67 AVON + 3% 4,351 $m 73 2009 Rank 75 PANASONIC + 9% 5,461 $m 63 2009 Rank 65 AUDI + 15% 3,626 $m 88 2009 Rank 95 ADOBE + 2% 3,339 $m 97 2009 Rank 90 STARBUCKS + 26% 3,998 $m 82 2009 Rank 94 VISA + 24% 4,003 $m 81 2009 Rank 92 SHELL NEW 3,586 $m 90 3M + 1% 3,562 $m 91 2009 Rank 88 FERRARI + 0% 3,110 $m 100 2009 Rank 98 BURBERRY + 5% 3,241 $m 99 2009 Rank 100 CAMPBELL’S + 32% 6,762 $m 54 2009 Rank 63 BLACKBERRY + 10% 11,561 $m 32 2009 Rank 32 HSBC + 28% 4,904 $m 67 2009 Rank 81 ALLIANZ - 13% 3,812 $m 86 2009 Rank 72 UBS + 1% 3,961 $m 84 2009 Rank 78 GAP + 8% 4,155 $m 75 2009 Rank 80 J & J + 2% 3,973 $m 83 2009 Rank 79 PIZZA HUT NEW 4,218 $m 74 BARCLAYS NEW 3,847 $m 85 CORONA NEW 3,496 $m 94 ZURICH NEW 3,516 $m 93 HEINEKEN NEW 3,557 $m 92 JOHNNIE WALKER + 3% 4,127 $m 76 2009 Rank 76 TIFFANY & CO. NEW 4,846 $m 68 SANTANDER + 2% 4,052 $m 77 2009 Rank 77 CARTIER + 4% 4,782 $m 69 2009 Rank 70 HERMÈS + 5% 3,734 $m 87 2009 Rank 86 NIVEA + 5% 3,403 $m 96 2009 Rank 91 LANCÔME + 4% 3,443 $m 95 2009 Rank 89 ARMANI NEW 4,036 $m 78 JACK DANIEL’S - 13% 8,887 $m 40 2009 Rank 36 CITI - 14% 8,880 $m 41 2009 Rank 35 DELL + 4% 12,487 $m 28 2009 Rank 28 IKEA + 3% 6,694 $m 56 2009 Rank 53 AXA + 9% 5,033 $m 65 2009 Rank 69 HYUNDAI + 4% 6,548 $m 57 2009 Rank 58 NESTLÉ - 3% 4,958 $m 66 2009 Rank 64 YAHOO! + 7% 6,363 $m 58 2009 Rank 60 DANONE - 5% 6,109 $m 59 2009 Rank 56 XEROX - 2% 8,990 $m 38 2009 Rank 39 NINTENDO + 29% 12,314 $m 29 2009 Rank 37 J.P. MORGAN + 10% 7,468 $m 48 2009 Rank 50 ZARA + 6% 8,976 $m 39 2009 Rank 40 THOMSON REUTERS + 4% 12,252 $m 30 2009 Rank 30 BUDWEISER + 0% 7,315 $m 49 2009 Rank 47 SIEMENS + 3% 7,195 $m 50 2009 Rank 49 FORD + 6% 6,919 $m 51 2009 Rank 52 COLGATE + 2% 5,844 $m 60 2009 Rank 61 KFC NEW 5,777 $m 61 SPRITE + 3% 4,536 $m 71 2009 Rank 71 KLEENEX - 2% 3,624 $m 89 2009 Rank 84 SMIRNOFF NEW 4,010 $m 80 CREDIT SUISSE + 7% 4,021 $m 79 2009 Rank 82 MOËT & CHANDON - 6% 4,704 $m 70 2009 Rank 66 CATERPILLAR + 8% 6,911 $m 52 2009 Rank 57 MORGAN STANLEY BEST GLOBAL BRANDS 2010 The Definitive Ranking of the World‘s Most Valuable Brands + 2% 23,298 $m 13 2009 Rank 13 GILLETTE + 3% 22,322 $m 15 2009 Rank 15 BMW - 3% 7,481 $m 47 2009 Rank 45 ACCENTURE + 4% 7,534 $m 46 2009 Rank 48 HEINZ
Poster Best Global Brands 2010
Mar 22, 2016
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Transcript
+ 2%70,452 $m
1 2009 Rank 1
COCA-COLA
+ 7%64,727 $m
2 2009 Rank 2
IBM
+ 7%60,895 $m
3 2009 Rank 3
MICrOsOft
+ 36%43,557 $m
4 2009 Rank 7
- 10%42,808 $m
5 2009 Rank 4
ge
+ 4%33,578 $m
6 2009 Rank 6
MCdOnALd’s
- 16%26,192 $m
11 2009 Rank 8
tOyOtA
+ 9%14,881 $m
22 2009 Rank 24
OrACLe
- 24%3,281 $m
98 2009 Rank 73
HArLey-dAVIdsOn
+ 4%32,015 $m
7 2009 Rank 9
InteL
- 15%29,495 $m
8 2009 Rank 5
nOKIA
+ 1%28,731 $m
9 2009 Rank 10
dIsney
+ 6%25,179 $m
12 2009 Rank 12
MerCedes-Benz
+ 5%23,219 $m
14 2009 Rank 14
CIsCO
+ 5%16,136 $m
21 2009 Rank 21
H&M
- 4%12,753 $m
27 2009 Rank 25
nesCAfÉ
+ 4%21,860 $m
16 2009 Rank 16
LOUIs VUIttOn
- 7%13,944 $m
24 2009 Rank 22
AMerICAn express
+ 23%9,665 $m
36 2009 Rank 43
AMAzOn.COM
+ 5%19,961 $m
18 2009 Rank 17
MArLBOrO
+ 2%11,826 $m
31 2009 Rank 31
Ups
+ 7%8,696 $m
42 2009 Rank 42
pHILIps
+ 4%13,706 $m
25 2009 Rank 26
nIKe
+ 3%14,061 $m
23 2009 Rank 23
pepsI
- 5%11,356 $m
34 2009 Rank 29
sOny
+ 2%8,346 $m
44 2009 Rank 41
gUCCI
+ 6%6,892 $m
53 2009 Rank 55
VOLKswAgen
+ 3%7,981 $m
45 2009 Rank 44
L’OrÉAL
+ 3%6,719 $m
55 2009 Rank 54
MtV
+ 5%12,756 $m
26 2009 Rank 27
sAp
+ 6%11,041 $m
35 2009 Rank 34
KeLLOgg’s
+ 1%9,372 $m
37 2009 Rank 38
gOLdMAn sACHs
+ 11%19,491 $m
19 2009 Rank 19
sAMsUng
+ 4%18,506 $m
20 2009 Rank 18
HOndA
+ 37%21,143 $m
17 2009 Rank 20
AppLe
+ 12%26,867 $m
10 2009 Rank 11
Hp
+ 10%11,485 $m
33 2009 Rank 33
CAnOn
+ 15%8,453 $m
43 2009 Rank 46
eBAy
+ 2%5,495 $m
62 2009 Rank 62
AdIdAs
+ 4%4,404 $m
72 2009 Rank 74
pOrsCHe
+ 3%5,072 $m
64 2009 Rank 67
AVOn
+ 3%4,351 $m
73 2009 Rank 75
pAnAsOnIC
+ 9%5,461 $m
63 2009 Rank 65
AUdI
+ 15%3,626 $m
88 2009 Rank 95
AdOBe
+ 2%3,339 $m
97 2009 Rank 90
stArBUCKs
+ 26%3,998 $m
82 2009 Rank 94
VIsA
+ 24%4,003 $m
81 2009 Rank 92
sHeLL
new3,586 $m
903M
+ 1%3,562 $m
91 2009 Rank 88
ferrArI
+ 0%3,110 $m
100 2009 Rank 98
BUrBerry
+ 5%3,241 $m
99 2009 Rank 100
CAMpBeLL’s
+ 32%6,762 $m
54 2009 Rank 63
BLACKBerry
+ 10%11,561 $m
32 2009 Rank 32
HsBC
+ 28%4,904 $m
67 2009 Rank 81
ALLIAnz
- 13%3,812 $m
86 2009 Rank 72
UBs
+ 1%3,961 $m
84 2009 Rank 78
gAp
+ 8%4,155 $m
75 2009 Rank 80
J & J
+ 2%3,973 $m
83 2009 Rank 79
pIzzA HUt
new4,218 $m
74BArCLAys
new3,847 $m
85COrOnA
new3,496 $m
94zUrICH
new3,516 $m
93HeIneKen
new3,557 $m
92JOHnnIe wALKer
+ 3%4,127 $m
76 2009 Rank 76
tIffAny & CO.
new4,846 $m
68sAntAnder
+ 2%4,052 $m
77 2009 Rank 77
CArtIer
+ 4%4,782 $m
69 2009 Rank 70
HerMÈs
+ 5%3,734 $m
87 2009 Rank 86
nIVeA
+ 5%3,403 $m
96 2009 Rank 91
LAnCÔMe
+ 4%3,443 $m
95 2009 Rank 89
ArMAnI
new4,036 $m
78JACK dAnIeL’s
- 13%8,887 $m
40 2009 Rank 36
CItI
- 14%8,880 $m
41 2009 Rank 35
deLL
+ 4%12,487 $m
28 2009 Rank 28
IKeA
+ 3%6,694 $m
56 2009 Rank 53
AxA
+ 9%5,033 $m
65 2009 Rank 69
HyUndAI
+ 4%6,548 $m
57 2009 Rank 58
nestLÉ
- 3%4,958 $m
66 2009 Rank 64
yAHOO!
+ 7%6,363 $m
58 2009 Rank 60
dAnOne
- 5%6,109 $m
59 2009 Rank 56
xerOx
- 2%8,990 $m
38 2009 Rank 39
nIntendO
+ 29%12,314 $m
29 2009 Rank 37
J.p. MOrgAn
+ 10%7,468 $m
48 2009 Rank 50
zArA
+ 6%8,976 $m
39 2009 Rank 40
tHOMsOn reUters
+ 4%12,252 $m
30 2009 Rank 30
BUdweIser
+ 0%7,315 $m
49 2009 Rank 47
sIeMens
+ 3%7,195 $m
50 2009 Rank 49
fOrd
+ 6%6,919 $m
51 2009 Rank 52
COLgAte
+ 2%5,844 $m
60 2009 Rank 61
KfC
new5,777 $m
61sprIte
+ 3%4,536 $m
71 2009 Rank 71
KLeenex
- 2%3,624 $m
89 2009 Rank 84
sMIrnOff
new4,010 $m
80CredIt sUIsse
+ 7%4,021 $m
79 2009 Rank 82
MOËt & CHAndOn
- 6%4,704 $m
70 2009 Rank 66
CAterpILLAr
+ 8%6,911 $m
52 2009 Rank 57
MOrgAn stAnLey
Best gLOBAL BrAnds 2010the definitive ranking of the world‘s Most Valuable Brands
+ 2%23,298 $m
13 2009 Rank 13
gILLette
+ 3%22,322 $m
15 2009 Rank 15
BMw
- 3%7,481 $m
47 2009 Rank 45
ACCentUre
+ 4%7,534 $m
46 2009 Rank 48
HeInz
Best gLOBAL BrAnds 2010
www.BestgLOBALBrAnds.COM
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