1 2008 BenQ Corporation Corporate Social Responsibility Report
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2008 BenQ Corporation Corporate Social Responsibility Report
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Index Page
1 Message from the President 4 Everlasting Responsibility and Steadfast Commitment
2 BenQ Introduction 7 2.1 Company Overview
2.2 The Essence of BenQ Culture –Integrity
2.2.1 Passion & Professionalism
2.2.2 Execution & Excellence
2.2.3 Caring & Contribution
2.3 BenQ’s Achievements
3 BenQ Social Responsibility 18 3.1 Corporate Sustainable Development
3.2 Communication with Interested Parties
4 Environment, Safety and Hygiene 21 4.1 ESH Management
4.1.1 SA and ESH Policy
4.1.2 ESH Organization and Responsibility
4.1.3 ESH Certification and Monitoring
4.1.4 ESH Training
4.1.5 Biodiversity
4.2 Legal Compliance
4.3 Green Office Management
4.3.1 Energy
4.3.2 Water
4.3.3 Recycling
4.3.4 Other Resource Management
5 Investor Relations 27 5.1 Corporate Governance
5.2 Product Lines
5.3 The Countermeasures of the Finance Risk
5.4 Risk Management on Supply Chain
5.5 Anti-corruption
6 Product and Service 31 6.1 Marketing Approach
6.2 Product Management
6.3 Green Product Design
6.3.1 Energy Saving
6.3.2 Reducing Packing Volume and Increasing Pallet Loading Rate
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6.3.3 Hazardous Substances Management
6.3.4 Recycles & Re-use
6.3.5 Green Eco labels
6.4 Quality Management
6.4.1 BenQ Quality Policy
6.4.2 BenQ Quality Management System
6.5 Customer Care Quality
7 Vendor and LSP Selection 44 7.1 Management principles
7.2 Vendor selection
7.3 LSP Selection
8 Human Resource 48 8.1 Employee Profile
8.1.1 High Quality Workforce
8.1.2 Age and Gender Distribution
8.2 Our Commitment
8.3 Workplace Safety
8.3.1 Workplace Safety
8.3.2 Occupational Health
8.3.3 Working Environment
8.4 Employee Relations
8.5 Training and Talent Development
9 Human and Social Care 61 9.1 BenQ Foundation
Protecting Yushan’s Hiking Trails
The “BenQ Award” Creative Writing Competition
Digital experiential zone of Smangus’ ecological system and culture
9.2 Public Welfare Activities
National Taiwan University Ming-Da Hall Public Art
National Palace Museum Sponsorship
Korea Disabled Students IT Event Sponsorship
Donations for Sichuan Post-earthquake Reconstruction
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Message from the
President
Everlasting Responsibility
and Steadfast Commitment
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Everlasting Responsibility and Steadfast Commitment
Since its inception, BenQ has embraced “Bring Enjoyment ‘N Quality to Life” as
its corporate vision, aspiring to realize the ideal of helping people to enjoy the
pleasure brought by science and technology via the provision of the branded quality
products and services of BenQ.
We are fully aware that the in addition to the pursuit of profits and growth, the
most important significance for the formation of any enterprise is to fulfill its social
responsibility by creating unique values, which can last for a long time, transcending
time and space, and produce positive influence on society and people.
Consequently, BenQ has spared no effort in the two major tasks of environmental
protection and talent cultivation. We have resorted to various channels to promote the
concepts of energy conservation, environmental protection, and preservation of
resources and have strived to materialize the concepts in our daily life and works via
institutionalized requirement and dedicated monitoring.
We adhere to rigorous demands of our own for every link of our operation, from
product design and R&D, supplier selection and management, materials,
manufacturing, to customer service, thereby meeting international quality and
management standards and the Restriction of Hazardous Substances Directive (RoHS)
of the European Union. We have also passed ISO 9001 for the certification of quality
management, ISO 14001 pertaining to environmental management, and SA8000
regarding social responsibility, which testify to our dedication to the corporate social
responsibility.
Staff is BenQ’s most cherished asset. Therefore, in addition to the provision of a
safe and comfortable working environment to our staffers, as evidenced by the
passage of the OHSAS 18001 certification regarding vocational safety and hygienic
management, we also care their physical and mental health, which won us the
affirmation of Taipei City excellent award for promoting healthy working
environment in 2005 and Taipei City piloting award for promoting healthy working
environment in 2007. We have been assisting our staffers in achieving growth in
expertise and spirit via the organization of various lectures, courses, and events.
As a company of international brand, BenQ owns excellent talents with different
nationalities and cultures. The cross-culture communications and exchanges have
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broadened our vision and enhanced our understanding of the world. We expect that
every staffer can find a stage in the company for the demonstration of their talent and
play the role of a preacher in spreading our steadfast value of integrity, thereby
injecting a positive and upward force into the society. BenQ is a brand of both
technology and humanity. Along with our effort to closely follow the pulse of times
and pursue technological innovation, we also believe that the sustainable development
of life is rooted in land, nature, humanity, and emotion. Via the products and services
of BenQ, as well as personal commitment of BenQ staffers, we will leave our
descendants the legacy of a good environment and pleasant lives.
Conway Lee President & CEO of BenQ Corporation
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BenQ Introduction
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2.1 Company Overview Company name BenQ Corporation
Headquarters Taipei, Taiwan
Total number of employees 1,399 as of February 28, 2009
Chairman KY Lee
Vice Chairman Jerry Wang
President/CEO Conway Lee
BenQ Corporation (now Qisda Corporation) is founded in 1984 with the
research, development and manufacturing of computer peripherals as its business
focus while later on expanding to optronics, communication and digital multimedia
sectors on a strategic investment. In Dec. 5, 2001, BenQ Corporation has launched its
own branded business to market and sell its products using the BenQ brand name.
BenQ Asia Pacific Corporation was founded in March 13, 2000 and there hence
was involved in the creation of BenQ branded business and its management as well as
the sales and marketing of BenQ branded products in the Asian Pacific region. BenQ
Asia acific Corporation was renamed BenQ Corporation and BenQ succeeded BenQ
global branded business spun off from Qisda Corporation in year 2007.
BenQ Corporation, a leading provider of networked digital lifestyle devices, is a
multi-faceted company with strengths in product design, visual technology, mobile
technology and 3C convergence technology. BenQ offers unrivalled breadth and depth
of products and integrated technologies across platforms through the brand promise
of “Bringing Enjoyment and Quality to Life,” including LCD monitors, LCD TVs,
digital projector, digital still cameras, mobile communication products, Personal
Computers(Joybook laptop PCs, Joybook Lite Netbooks, nScreen All-in-One PCs)
storage devices, storage media and human interface devices such as mice and
keyboards.
The long-cultivated R&D prowess, comprehensive global sales and marketing
infrastructure and the unique brand positioning and design philosophy have all
contributed to BenQ’s success shortly after the brand launch in 2001: In 2008, BenQ’s
ranked top 4 in projector sales worldwide while top 6 in non-PC-bundled LCD
monitor sales. BenQ’s total design award number received has exceeded 200 within a
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short span of 7 years; outstanding market performances of BenQ products are
recorded worldwide.
2.2 The Essence of BenQ Culture –Integrity
Integrity is the invariable essence of BenQ culture that every colleague adheres to.
It is also the foundation of our corporate vision: to Bringing Enjoyment ‘N Quality to
life through passionate pursuit for BenQ’s values: Passion & Professionalism,
Execution & Excellence, and Caring & Contribution.
2.2.1 Passion & Professionalism
BenQ has accumulated years of research and development excellence along with
global marketing experience since our brand inauguration in 2001. We want to
provide products and service beyond the needs of our customers. We want to move
our customers with services that show our passion and innovations. The customers
must feel unique and impressive when they received a BenQ product.
We believe that it is priceless when customers are truly touched by the quality of
our products and services. In order to have the quality we desire and customers
appreciate, we not only need to focus but also seek resolution in fundamentals. Back to
basic is the key. Every colleague, regardless of job function or position, must be detail
oriented in every step of the way.
2.2.2 Execution & Excellence
Facing a constant evolving market, continuously innovation to meet market
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requirements has become the first law of survival in technology industry. However,
innovation has gone beyond the mean of survival at BenQ. Now, it flows in the blood
of every BenQers and is in the deep root of our corporate culture.
The goal of innovation is to improve, grow, and finally to excellence. We can
never be satisfied with current achievements. We must continuously challenge and
excel ourselves. We don’t want to just follow the trend; we want to be the exemplary
innovator to lead the trend.
2.2.3 Caring & Contribution
K.Y. Lee, Chairman of BenQ, once said: the mission of an enterprise is not only to
build up a highly efficient workforce, but also to create and enhance social value.
Our team should play a role of responsible society citizen and be the driving force to
improve quality of life for everyone.
BenQ treats our colleague and partners with philosophy of humanism and care.
We provide a humane and enjoyable working environment as well as extensive career
trainings to our talented employees. Colleagues are empowered with full authorization
and given unlimited growth factors. We want everyone at BenQ to be the influential
factor in delivering the spirit of harmonious and caring society.
2.3 BenQ’s Achievements
2001/12/5
The BenQ brand is born
The Birth of the BenQ brand:
Bringing Enjoyment N' Quality
to life has been the corporate
vision of BenQ for over 10
years. Enjoyment Matters is a
slogan that proclaims BenQ's
goal of providing customers
with joyful experiences when
using our products.
2001/12/6
BenQ reveals its first brand
advertisement
technology +
enjoyment=(fun)2
This formula represents the
goal of providing the
technology that consumers
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want along with the added
value of enjoyment when using
BenQ products.
2002/4/6
BenQ's first television
commercial (S620/630
handsets) is released
The idea behind this television
commercial came from the
product's ability to fold like a
castanet that Spanish dancers
use.
2002/8/1
BenQ releases its first brand
television commercial “He
has been BenQed!”
This early commercial
expressed the joyfulness of
BenQ spreading from one
person to another. It also set
the tone for future BenQ
branding commercials.
2003/2/3
Forbes Magazine interviews
K.Y. Lee on BenQ branding
Through a continuous
branding campaign, BenQ
strengthened its brand position
and gained international
recognition. Forbes Global
magazine honored BenQ's
ability to establish independent
brand name from Acer and
complimented Mr. K.Y. Lee on
his effort to built an
international brand.
2003/6/25
BenQ announces the use of
organic shapes in the new
brand visual identity
BenQ's organic shape projects
product identity through brand
visual identity. Consumers can
easily pick out BenQ products
from these organic shapes
without even looking at the
logo.
2003/7/16
The grand opening of
BenQ’s first Display Center
The first display center in the
world to implement VI display.
This method differentiated
BenQ from its competitors by
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allowing consumers to enjoy
the latest technology in a
friendly and comfortable
environment.
2003/9/23
BenQ ranks 7th in
Interbrand’s Taiwan Top
Global Brands Report
BenQ ranked 7th in Interbrand’s
Taiwan Top Global Brands in
its first eligible year.
2003/11/20
BenQ announces the
sponsorship of UEFA 2004
Through sponsorship of
international sporting events,
BenQ's brand recognition and
support from retailers and
distributors grew globally.
2003/12/18
BenQ wins 7 iF Product
Design Awards in 2004
After receiving 7 iF Product
Design Awards in 2004, BenQ's
design prowess began to make
its mark around the globe.
2003/12/23
BenQ maintains its status as
the most innovative
corporation in Taiwan in the
2003 Far Eastern Economic
Survey
Far Eastern Economic
Magazine name BenQ one of
the few company in Taiwan
that aggressively pursued the
international market with
many great accomplishment.
2004/6/1
BenQ FP783 wins Business
Week’s IDEA (Industrial
Design Excellence Awards)
2004 Bronze Award
BenQ FP783 attracted
intentional awareness with its
butterfly wing design and won
Business Week’s IDEA
(Industrial Design Excellence
Awards) 2004 Bronze Award.
2004/6/24
2004UEFA begins in Europe
With the sponsorship of UEFA
2004, BenQ's logo can be seen
in every major area of the
event. BenQ's brand name
spread began to spread through
Europe.
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2004/10/1
BenQ receives 9 awards from
G-Mark Japan (Good
Design Award)
The G-mark is one of the most
renowned design awards in
Asia. It focuses on product
innovation, functionality, and
craftsmanship. It was a great
accomplishment for BenQ to
receive 9 awards in its first
participation in this
competition.
2005/5/16
BenQ's Digital Lifestyle
Design Center graces the
cover of Business Week
Business Week highlights the
important role of Taiwanese
companies' in the hi-tech
industry. Among these
companies, BenQ contribute by
directing the world's focus to
Taiwan with its extraordinary
design ability.
2005/10/3
BenQ wins 11 awards from
G-Mark Japan 2005 (Good
Design Award)
BenQ leads the competition
with the most awards received
for a Taiwanese company.
2005/10/4
BenQ ranks 4th in
Interbrand’s Taiwan Top
Global Brands Report
BenQ once again receive a
nomination for Interbrand’s
Taiwan Top Global Brands
Report. With 27% growth in
brand value, BenQ rank 4th in
this report and lead the
competition with the highest
growth rate.
2005/10/20
Forrester Research ranks
BenQ 29th among all brands
in Europe
BenQ is the only Taiwanese
brand that made the top 30
ranking and is also the
youngest brand name in the
top 30 contestants.
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2005/11/8
BenQ announces its
sponsorship of Real Madrid
BenQ Mobile announced its
sponsorship of Real Madrid in
a continuation of its global
branding campaign.
2005/11/23
BenQ contributes to the
National Palace Museum in
Taiwan
Design Philosophy-Meeting of
Opposite beautifully played out
when BenQ joins Humanity
with Technology in its
coordination with the National
Palace Museum.
2006/3/3
BenQ wins its 100th award
for product design
BenQ's design continued to
gain international recognition,
leading the industry with third
most awards around the globe.
2006/7/3
BenQ wins 11 awards for
Superior Product Design for
2006 Red Dot Awards
2006 Red Dot Awards certify
BenQ's effort in product design
and innovation.
2006/7/30
Based on the DTC survey,
BenQ projectors rank 2nd
worldwide and 1st in
Europe
Outstanding BenQ projector
growth: BenQ went from a
world market share of 6.99% to
8.1% and 115% in sales
growth.
2006/8/4
According to Corporate
Brand Value Research BenQ
ranks 11th in China
BenQ is the only Taiwanese
brand name that qualifies for
the competition, which
reaffirms BenQ's strong
position in China.
2006/9/17
BenQ wins 24 2006 iF
Design Awards Including
China 1 iF China Top
Selection Award
BenQ product design, ability,
and quality have increased
sharply over the past few years.
In 2006, the number of BenQ
products honored for their
innovation and design by iF has
reached 24.
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2006/9/27
BenQ ranks 5th in
Interbrand’s Taiwan Top
Global Brands Report
From 2003 to 2005, BenQ
brand value growth rate ranked
number one in Taiwan.
2006/10
BenQ is named an
"Innovated Corporation" by
The Wall Street Journal
The Wall Street Journal ranked
BenQ 14th in the top 200
companies in Asia and 1st in
innovation.
2006/10/8
FP785+ adds art and history
to technology
The first product that features
BenQ cooperation with
National Palace Museum to
combine ancient art with
technology.
2006/11
7350CT scanner wins the
“Design for Asia” award’s
“DFA Best Design from
Greater China”
BenQ’s unique design
philosophy “Meeting of
Opposites” was recognized by
the prestigious jury of the
Design for Asia award, winning
praise from the region where
half of the world's population
lives in
2007/3
8 iF Design Awards 2007
(including 1 much-coveted
Gold Award for PMW1000)
BenQ’s second consecutive year
winning iF Design Award’s top
honor, the iF Gold Award. The
recognition once again
demonstrates BenQ’s design
prowess and our strength in
bringing innovative design to
our consumers.
2007/3
BenQ wins 6 Red Dot
Design Award 2007
Having received the prestigious
red dot design awards, BenQ
has once again proven itself of
reaching the global design
podium.
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2007/7
BenQ’s recognized as
Interbrand’s “Top 10 Global
Taiwan Brands”
BenQ’s brand value has been
recognized by the award for a
4th consecutive year.
2007/8
BenQ wins 7 iF Design
Award China 2007
」
This recognition demonstrates
that BenQ has won praise from
this growing and increasingly
important market in Greater
China
2007/10
BenQ wins 5 Good Design
Awards 2007
The awarded products are
recognized for their
functionality and design
originality, which is a proud
brand distinction for BenQ
2007/11
BenQ receives the piloting
award from the Bureau of
Health Promotion of the
Executive Yuan for
promoting healthy working
environment
The award’s aimed to recognize
companies that put an effort in
encouraging smoking-free
workplace and proactively
promote healthcare as part of
their operating principle. The
recognition show’s BenQ’s a
leader in health promotion
among other Taiwanese
companies.
2008/3
BenQ wins 4 iF Design
Awards 2008
BenQ’s composite iF award
results from 2006 to 2008’s
ranked 15th worldwide and top
in Taiwan
2008/3
BenQ wins 6 Red Dot
Design Award 2008
BenQ’s total award number has
exceeded 200: a proven track of
BenQ’s world-class design
capability.
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2008/7
BenQ’s Mobile Internet
Device (MID) has won the
Bronze Award under the
Interactive Product
Experience category of the
2008 Industrial Design
Excellence Awards (IDEAs)
BenQ’s MID features unique
Free Surf User Interface highly
praised by the jury. The
award recognizes BenQ’s
devotion to achieving its brand
commitment, Enjoyment
Matters, by offering
end-consumers a most intuitive
mobile Internet surfing
experience.
2008/9
BenQ wins 2 iF design award
China 2008
This recognition demonstrates
that BenQ has won praise from
this growing and increasingly
important market in Greater
China
2008/10
BenQ wins 3 Good Design
(G-Mark) design awards
BenQ wins praises from the
Good Design Award jury for
the 5th consecutive year
2009/1
BenQ wins 1 iF design award
2009
BenQ’s unique design
philosophy that aims to
transcend Western and Eastern
cultures and marry rationality
and sensibility to create
user-friendly experience’s once
again won praises from the iF
design award committee.
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BenQ
Social Responsibility
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3.1 Corporate Sustainable Development
Sustainable development for the society and the environment is always a key
issue from the viewpoint of a global citizen BenQ and it’s a foundation stone and
corporate spirit for BenQ to create a sustainable development business. We merged
the CSR requirement to corporate business strategy which covered but not limited to
corporate policy, interior management mode, procedures and training. Besides, we
continuously take effective actions in fields of corporate governance, R&D, green
product, personnel training and social care, to and make the most profit to customers,
the environment and interested parties. We initiated schemes on social and
environmental responsibility and internally advocated and built the job culture
relevant to corporate social responsibility.
In order to meet the targets, BenQ actively take the following action base on
corporate social responsibility policy,
To comply with legal requirements
To advocate employment freedom
To perform humanity care
To prohibit discrimination
To establish communication mechanism
To enhance employment welfare
To cultivate employee capability
To enforce
To protect intellectual property rights
To implement information disclosure
To promote social culture and to care disadvantaged minority
To popularize social responsibility
3.2 Communication with Interested Parties
As a global leading OBM enterprise, we believe that it’s very crucial to be
sufficiently aware of the demands and recommendations from interested parties by all
possible communication channels. BenQ would like to be informed all issues and
questions commented from interest parties by various channels. The interested party
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may mainly involve five groups, which are investor, customer, supplier, employee and
the community. As an active citizen of sustainable development industries, BenQ
will continue to listen to response to the voice of interest parties and will do our best
to reach the multi-win goal.
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Environment, Safety
and Hygiene
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4.1 ESH Management 4.1.1 SA and ESH Policy
BenQ Corporation has strived to not only fulfill its commitment by providing
better products and services but also devoted itself to the practice and promotion of
social accountability, environmental, safety and health management to care and
contribute to the society and improve quality of life. From now on, BenQ Corporation
will integrate social accountability, environmental, safety and health management and
business philosophy into the efficient process to execute the SA and ESH Policy.
BenQ Corporation executes the SA and ESH Policy with the following guiding
principles:
Continual improvement to the protection of labor rights.
Green design concept and reducing the use of environmental pollutant.
Continual improvement on pollution prevention, energy conservation, safety,
and health assurance.
Compliance with standards of social responsibility, regulations, and customer
requests.
4.1.2 ESH Organization and Responsibility
To reach the goals of ESH, BenQ has established a SA and ESH Management
Committee with the CEO and head of all departments as the committee members.
The A management representative has been assigned by the CEO to be in charge of
implementation of Committee of SA and ESH Management and task assignments of
Committee of SA and ESH Management based on the company property. The ESH
policy was authorized and approved by the CEO. The management representative and
his/her task force team will be responsible for the formulation and implementation to
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corporate ESH strategies. Period reviews of ESH performance will be carried out.
BenQ committee of SA and ESH management
BenQ SA and ESH Task Force Team
4.1.3 ESH Certification and Monitoring
BenQ headquarters has been introduced ISO14001 for an environment
management system, OHSAS18001 for an occupational health and safety management
system (ESH) and SA8000 for social responsibility management system and the
implementation of required actions by the regulations have also been certified by
respective director organizations. To optimize the effectiveness of ESH system, we have
arranged internal audit once a year to improve and adjust non-conformities promptly.
Accredited certificated organization- will also invite to do external audits. From
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professional and objective viewpoints of a certificated organization, we can revise
goals and strategies of ESH system to correspond to our continuous development
policy. BenQ is a brand company without manufacturing. However, we know that
environmental protection is key to the continuous development of a company and
realize that employees are our greatest asset. Therefore, we not only follow the ESH
system, but also request our suppliers to respect it and work under the ESH system as
well.
4.1.4 ESH Training
Building awareness and concept of ESH is critical to in the promotion and
implementation of ESH policies. The first step is to foster knowledge. In order to
communicate the information effectively, we formulate the ESH training courses
which combine the requirements of regulatory and the characters of company and
industrial environment. This course includes different subjects such as health and
safety, management system, emergency response, green products, environmental
protection, and social responsibility. Besides that we update and communicate the
important news or the trend of future through internal E-news or seminars.
4.1.5 Biodiversity
BenQ headquarters is located at Nuihu Technology Park in Taipei City, Taiwan. It
engages product research and design. We have never engaged in any activity,
production or service which has significant impacts on biodiversity. Moreover, we do
not own, lease, or manage any factory or office which is located at the protected or
with the high biodiversity value areas.
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4.2 Legal Compliance
Building an excellent working environment and taking Corporate Social
Responsibility seriously are always the main objectives of BenQ. In the year of 2008,
we did not incur any non-compliance incident.
4.3 Green Office Management
Besides focusing on green product research and development, BenQ also
commits itself to green office. In order to create a working environment that is friendly
to the nature, we not only conserve electricity, water, and recycling in the workplace,
but also commit to plant in our office., Although our efforts may not look as
significant as other industries, , we believe 「Many a little makes a mickle.」. By doing
this little by little, we not only provide comfortable environment to our employees, but
also implant invisible environmental conservation concepts to all BenQers.
4.3.1 Energy
To save energy and maximize energy efficiency, in BenQ headquarters, we use T8
LED lamps. Those lamps provide illuminant efficiency that reaches 80~95 (1m/W)
with average life 12,000~20,000 hours. In comparison to an incandescent lamp, T8
LED lamps’ illuminant efficiency is 6~10 times better, with average life extends 12~20
times longer, providing with the benefits of reducing replacing frequencies and also
improvement of lighting efficiency. For regulatory requirements and employee’s
comfort, we reduce lamps from 3 to 2 in each area to lower excessive lighting and
electricity. By doing so, we conserved 20% of lighting electricity usage. Moreover, we
requested employees to turn off lights after meetings and work. We invite employees to
use their creativity to beautify the stairways, and encourage them to use stairs instead
of elevators. By trying and carrying out energy reducing policies, the electricity is
1,614KWH in headquarters in 2008. It’s 6.28% lower than electricity usage in 2007.
4.3.2 Water
Water in Taiwan is extremely precious, so we have to show our concern over
water conservation and waste management. In order to conserve water, we installed
assemble water-conserving faucets throughout the building. By doing so, we conserved
20%~50% of water usage. In 2008, BenQ used approximately 11.5 thousand tons of
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water. In addition, we asked testing organization to measure wastewater quality to
ensure environmental soundness. Waste water is properly treated before it is released
back to the environment to meet relevant discharge standards.
4.3.3 Recycling
“Waste material is a resource placed in the wrong place.” Waste classification and
recycling is our main focus. To better facilitate classifying waste materials properly, we
distinguished recycling areas in our office to recycle glass, aluminum foil packs, metal
containers, plastic water bottles. We also recycle wastepaper, used disks and used
batteries. In 2008, BenQ reclaimed recyclable materials reached 19% of all waste
produced.
4.3.4 Other Resource Management
Wastepaper is always one of main waste resources in the office. In 2008, BenQ
reduced paper consumption progressively by varies new resource management. We
encouraged employees to bring their own cups, to cut down paper towel usage, to
eliminate disposable tableware, to replace files to hardcopy, and to replace one-side
prints to two-side prints.
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Investor Relations
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5.1 Corporate Governance
It is the fundamental belief of the Company to devote itself to creating profits for
shareholders and feedback the society. The Company supports and promotes the
transparency of operation and the fairness of information transmission so as to make
the business and financial information available for shareholders, customers and
interested parties of the Company via unified source.
The Board of Directors deems the interests of the Company and shareholders as
top priority to conduct operation evaluations and material resolutions. Supervisors
and accountants also play the monitoring role to review the implementation of
business of the Company and Board of Directors.
In the future, the Company will maintain sounder decision-making and
enforcement organizations to increase the operation efficiency and implement the
corporate governance.
5.2 Product Lines
The company, a leading provider of networked digital lifestyle devices, is a
multi-faceted company with strengths in mobile communications, visual display and
network convergence technologies. The product lines are as follows:
●Digital Projector: Commuter, Home Entertainment, Home Cinema, Mainstream,
Stationary
●LCD Monitor: 15”, 17”, 19”, 18.5”, 19”W, 20”W, 21.5”W, 22”W, 23”W,
23.6”W, 24”W, 27”W
●Joybook: 13.3”, 14.1”, 15.4”, 15.6” wide screen series laptop PC
●Joybook Lite: 10.1”, 11.6”, 13.3"
●nScreen All-in-on PC: 18.5”W , 21.5”W
●Digital camera: 10 ~12 Mega pixels digital cameras
●LCD TV: 21.5”, 23.6”, 32”, 37”, 42”, 46”, 52” LCD TV
●Mobile Internet Devices
●Others
﹡Optical storage product: CD-ROM, CD-RW, DVD-ROM, DVD+RW, Combi,
Blu-Ray RW
﹡Human interface device: mouse, keyboard
﹡Computing peripherals: digital media
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The following is the Company’s global Sales Offices
●Europe (Regional HQ: Eindhoven, The Netherlands)
Austria, France, Germany, Italy, Russia, Spain, Sweden, Switzerland, The
Netherlands, UK
●North America (Regional HQ: Irvine, California, U.S.A.)
Canada, USA
●Latin America (Regional HQ: Miami, Florida, U.S.A.)
Brazil, Mexico
●China (Regional HQ: Suzhou, China)
China
●AMEA (Asia Pacific, Middle East, Africa) (Regional HQ: Taipei, Taiwan)
Australia, India, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, Turkey,
UAE
5.5 The Countermeasures of the Finance Risk
The Company upholds the policy of not engaging in the high risk and high
leverage investment, lending capital to non-related parties, and guaranteeing for
non-related parties. Derivatives are transacted for hedge and not for speculation.
Under the Year 2008 derivatives principal of the Company for hedging, there is no
occurrence of relevant operation risk. In the future, the Company will avoid the
fluctuation of exchange rate and interest to conduct the derivatives transaction and
continue to evaluate the foreign currency positions and risks so as to reduce the
operation risk.
Moreover, the goal and method of the hedge transaction are indicated as follows:
The hedge transaction category of financial products
1. Forward Contract
2. Interest Rate Swap Contract
3. Currency Swap Contract
The goal of the hedge transaction of financial products
The derivatives transaction of the Company is solely for hedging so as to reduce
the operation risk, assure the stability of making profits, and avoid the risk of
the fluctuation caused by exchange rate, interest rate or the price of assets.
30
The method of the hedge transaction of financial products
1. Intercept the market information, determine the trend and risk, and being
familiar with financial products and relevant laws and regulations and
operation skills. Transact by following the instructions of the authority and
authorized positions so as to avoid the risk of the market price fluctuation.
2. Evaluate periodically.
3. Provide the information of the risk exposure position.
The accounting principal of the hedge transaction of financial products
To avoid the risk caused by the assets or liability denominated by foreign
currency, the Company has executed forward contracts with financial
institutions. However, such arrangement does not conform to the hedging
accounting principals of Accounting Standard Statement No. 34. As a result,
when conducting the original recognition, the Company measures it by fair
value, whose variation is recognized as the financial assets or liability of the
gain or loss.
5.6 Risk Management on Supply Chain
In order to reduce the impact on business operation as supply chain discontinued,
BenQ’s risk management strategy is shown as below listed:
Except for monopoly and unique technique vendors, BenQ maintains at least two
qualified vendors for supply chain operation. In case one of current cooperating
vendors suspends the supply and services, another vendor will immediately to offer
the supply and service in the shortest time.
Keep searching, qualifying and establishing potential vendors, on condition that
all current cooperating vendors suspends their supply and services to BenQ, the
qualified potential vendors will immediately to offer the supply and service in the
shortest time.
6.5 Anti-corruption
BenQ stipulated a code of conduct for employment and took actions to avoid any
corruption as possible. No legally corruptive case found in recent years.
31
Product and Service
32
6.1 Marketing Approach
BenQ Corp. markets and sells products under the “BenQ” brand name. Our
marketing approaches are executed based on requirements from the market and retail
partners, and we do product and brand promotion through marketing
communications activities such as exhibitions, sponsorship or press conference, retail
promotions and business advertising. When such activities are conducted, BenQ not
only seeks to obey the requests by the organizers when participating in events but also
to fully comply with relevant regulations.
In addition, we respect all intellectual property rights of any creativity and
contents, including still images, multimedia and films that BenQ uses in marketing
communications at all levels. These images are all authorized from the image banks
or film owners prior be played in public.
As for sponsorship, in all cases BenQ makes sure that the sponsored events and
event initiators themselves are all adherence to law. Only under these circumstances,
BenQ would provide our corporate logo to the organizers to be placed on their
promotional materials such as website, posters or flyers.
6.2 Product Management
To meet customer demand is BenQ’s consistent commitment. BenQ stipulated
and continuously improve the product development process to ensure the quality and
assurance of product design and production.
Brief of product development:
Function Responsibility
Product
Management
1. Conduct market survey, brand positioning and competition
analysis.
2. Initiate product pricing strategy and coordinate all branding
business related issues.
3. Owner of the entire process. Keep track of the product
development progress, assist in abnormal situation handling,
and secure product launch schedule.
33
Technical
Management
1. Out sourcing product engineering specifications define,
confirm and technical window.
2. B3/B4 stages product test plan define.
3. To validate design samples, test reports and solutions for bugs
from Vendors to ensure design quality.
Strategic
Procurement
1. Assist in introducing System Integrators, finalize purchasing
agreements and evaluate Vendors.
2. Handle price, production, delivery, service condition and all
other issues related to System Integrators.
3. Key Component Sourcing
Supply Chain
Management
1. Coordinate sales order flow and sales & production
management for new System Integrators, as well as to assist in
shipment arrangements in the early stage of business
engagement.
2. Coordinate sales& production to ensure each manufacturer’s
continuity of supply.
Business
Management
Quick decision making & Action taking, for all the business
activities between Regional Offices and PD.
Customer Care 1. Develop and promote global service and supporting
programs.
2. Coordinate various after-sales service and supporting tasks.
3. Collect and handle feedbacks from the market & customers,
and request related departments for quality improvements.
Quality
Management
1. New Vendor’s quality system survey and qualification. 2. New model B5 stage management, generate Vendor PVT test plan and PVT test report review. New model green light release management. 3. Product mass production quality verification and management. 4. Product engineering change control in mass production stage. 5. Product field quality tracking and improvement. 6. Product shipment on-hold \ shipment release judgment.
Product
regulatory
management
1. Responsible for regulatory application for new models; EMC
(Electro Magnetic Compatible), and green product compliance
management. 2. To audit and to give approval for the regulatory and the testing Lab of new Vendor.
34
There are seven stages conducted in product development process.
Proposal Phase
Planning Phase
Design Phase
Engineering Verification Phase
Design Verification Phase
Production Verification Phase
Mass Production & Termination Phase
Proposal Phase
Planning Phase
Design Phase
Engineering Verification Phase
Design Verification Phase
Production Verification Phase
Mass Production & termination phase
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6.3 Green Product Design
6.3.1 Energy Saving
EuP (Energy-using Products) requirement for design
Table1: EuP Power consumption requirements Base on the EuP directive of 2010, now
the design of BenQ’s LCD TV, LCD Monitor, Projector, Notebook, All-in-Pne PC
products will meet below Standby/Off mode power consumption requirement
Effective Date
Criteria
Off Mode Standby Mode
2010
(phase one) ≤ 1.00W
≤ 1.00W(a)
≤ 2.00W(b)
2013
(phase two) ≤ 0.50W
≤ 0.50W(a)
≤ 1.00W(b)
Note:
(a) The power consumption of equipment in any condition providing only a
reactivation function, or providing only a reactivation function and a mere
indication of enabled reactivation function.
(b) The power consumption of equipment in any condition providing only
information or status display, or providing only a combination of reactivation
function and information or status display.
Energy Star requirement for design
Except for EuP energy saving, BenQ’s LCD Monitor, Joybook, All-in-one PC also
design for Energy Star 5.0 to meet the over year Typical Energy Consumption (TEC)
requirement.
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Table 2: Energy Star computer products power consumption requirements
Desktop and All-in-One PC
(kWh)
Notebook
(kWh)
TEC (kWh) :
(Typical Energy
Consumption)
Category A: ≤ 148
Category B: ≤ 175
Category C: ≤ 209
Category D: ≤ 234
Category A: ≤ 40
Category B: ≤ 53
Category C: ≤ 88.5
Note:
Category A~D are base on the different hardware configuration of the Energy Star 5.0
specification
Sleep and Off Mode Power Consumption Requirements for all Displays. The
Table is the requirement of Energy star and BenQ internal requirement of display
product. Our display product can meet the Tier 2 requirement.
Table 3: Energy Star display products power consumption requirements
Mode Tier 1 Tier 2 BenQ requirement
Maximum Sleep Mode
Power Consumption (W) ≤2 ≤1 ≤1
Maximum Off Mode Power
Consumption (W) ≤1 ≤1 ≤0.5
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Except for system energy saving requirement, BenQ’s external power supply
(Power adapter) also request design to meet Energy Star EPS 2.0 (External Power
Supply) Level V for best power efficiency.
38
6.3.2 Reducing Packing Volume and Increasing Pallet Loading Rate
Now BenQ review all of the product packing design, and phase in new design to
have best efficiency of packing, thus reduce waste space in the carton, then increase the
loading rate when shipping, which also reduce the transportation energy usage.
6.3.3 Hazardous Substances Management
BenQ’s product design, whether it’s done internally or from an outer source,
including design of products, packing and accessories, is fully compliant with
requirements of RoHS Directives, especially on the prohibition of the use of any of 14
hazardous substances below:
Category Kinds Item Hazardous Substances
Essential
items
Heavy Metals
1 Sum of heavy metals in packing material
(Cd+Pb+Cd+Cr(VI))
2 Cadmium and its compounds
3 Lead and its compounds
4 Mercury and its compounds
5 Hexavalent Chromium and its compounds
Brominated
organic
compounds
6 PBBs
7 PBDEs
Declarati
on items
Chlorinated
organic
compounds
8 PCBs and PCTs
9 Chlorinated Paraffins (10-13 carbon)
10 PVC
11 Asbestos
12 Azo colorant
13 Ozone Depleting Substance
Other metal 14 Nickel & its compounds
Meanwhile, BenQ also ask supplier to sign back the “Declaration of Compliance
with RoHS Directive and BenQ GP Requirement” to guarantee the product design
could meet all of the requirements of RoHS.
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6.3.4 Recycles & Re-use
To reduce the impact of waste electronic products to the environment, EU WEEE
directives have management rules for recycles & re-use of waste electronic products.
On the trend, when in the planning of product design, BenQ also consider to reduce
40
the packing, painting, easy dis-assembly to achieve the recycles & re-use rate when
product end of life.
6.3.5 Green Eco labels
To meet worldwide eco & energy saving design requirements, as of now, many of
BenQ’s products have got the eco label certification, including LCD monitors,
projectors, Joybook & All-in-One PC (details listed below):
Eco Label LCD Monitor Project
or
Joybook
AIO PC
Taiwan Eco label
E2200HD, E2200HDA, E900HD,
E900HDA
MP623,
MP724,
MP727,
MP735
Taiwan Energy Label
SE2231
China CEPT label T2200HD, T2200HDA, G2200W, G700,
G2200WA, T92W, T92WA, T261W, E900,
E900HD, M2200HD, G700A, E2200HD,
E2200HDA, E900HDA, G900HD, E900A,
G90HDA, E900W, E900WA, G900W,
G900WA, E900WN,
Energy Star W1508, X2200W, X2000W, G2110W,
G2200W, G2110W,G2200W, T92WA, T
G2010W, M2200HD, E2400HD, G900HD,
E900HD, M2400HD, G700, T2200HD,
T900HD, G610HD, G2220HD, G2411HD,
G920HD, G2410HD, G2020HD, G920HD,
E2200HD, G2020HD
S32, S33,
R58, R47,
DHU100
nScreen
i91,
nScreen
i221
Japan PC 3R M2400HD, E2400HD, G920HD, E900HD,
M2200HD, E2200HD, G2220HD,
G920HD, G610HDA
nScreen
i91,
nScreen
i221
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It is our goal to get more eco label certification in year 2009 for products across
product lines:
Eco Label LCD
Monitor
LCD TV Projector Joybook
AIO PC
DSC
Taiwan Eco label V V V V V
China Eco labl V V V V
Energy Star V V V
USA EPEAT V V
TCO V V
Japan PC 3R V V
6.6 Quality Management
BenQ’s Quality System Management can be divided into three stages as the company
expands its business scale:
1984-1991: Building infrastructure of quality management system
Enabling to manufacture quality products
Winning customer’s trust to support the company’s business.
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1991-2001: Apply International Licenses.
Establishing Standard Operation Procedures, and stating to apply ISO.
Certified ISO-9002 in 1992.
Certified ISO-9001 in 1993.
Certified ISO-9001:2000 in 2001.
2001- now Establishing Quality Culture
Branding Business
Quality is the core competition.
Provide competitive product & service to customer
Certified QS-9000 Display Factory in Taoyuan in 2005
Since the separation with manufacturing business, Quality is
considered the foundation to the success of branded business.
6.6.1 BenQ Quality Policy
“To Deliver Defect-Free, Competitive Product & Services to Our Customer on time”
Quality is the guiding belief of each BenQ employee. BenQ brand’s core competence lies in
advanced and reliable product quality.
6.6.2 BenQ Quality Management System
The structure of BenQ Quality Management system is built based on ISO
9001:2008 & ISO 14000:2004. Beside ISO 9001, the BenQ has implemented additional
quality control measures since separation with manufacturing business 2007:
Assigned high level management to oversee quality system
management in all product lines, and send BenQ’s Quality
Engineer to each vendor’s manufacture site for quality inspection
before shipment released.
Each product line’s Quality Manager review quality index with
each vendor, and quality issues from global quality database
regularly.
The Senior Management holds quality review meeting monthly.
Review and benchmark each vendor’s quality status to ensure
continue improvement.
Any personnel may have influence quality has own quality KPI,
and reviewed monthly.
43
6.7 Customer Care Quality
BenQ’s customer care is provided through the establishment of service centers and service
network built by authorized service provider worldwide. BenQ’s Web site has also published
information listed below:
1. Corporation Information
2. Product Information
3. Promotions
4. Online Shop (Depends on Regions)
5. Product Warranty
6. Product Support Information
7. Software Updates.
8. Contact Information for Service Center, Authorized Service Provider.
Customer satisfaction surveys are conducted by BenQ’s five regional sales offices
worldwide regularly. Survey results are used for benchmarking and auditing of each service
center & authorized service provider. Displacement of or request for quality improvements
will be sent to those service center or provides that fail to meet the requirements of BenQ’s
stand service quality.
All authorize service provider are asked to provide service records by uploading
them to a online database for all regional sales office to review. BenQ’s headquarters in
Taiwan also does service data analysis on a daily basis for service quality assurance and
ensuring continuing improvements.
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Vendor and LSP
Selection
45
7.1 Management principles
Since transforming to a branded business operation, BenQ has outsourced partial
R&D, and product manufacturing to ODM manufacturers and logistics to LSP
(Logistics Service Provider) while focusing on brand management, marketing,
differentiation, global logistics and after service. BenQ aims to effectively integrate
resources from contracted manufacturers and LSPs to enhance the brand’s
competitiveness.
As the booming development of information technology thanks to the
introduction of PC and the Internet, rapid growth is seen in global economy and
impacts to the environment are increasing. For sustainable development of an
enterprise, BenQ strictly requests that all contracted vendors and LSP to get the
certification of ISO9001 & ISO14001 to collaboratively fulfill corporate social
responsibilities.
7.2 Vendor selection
It is BenQ’s goal to provide customers with the best service quality and the most
environment-friendly products. We have a standard procedure to execute the
selection on vendors; with the process of qualification review and auditing on vendors,
we wish to build up lasting relationship with qualified vendors and this to fulfill
BenQ’s social responsibility and accountability. Since 2008, BenQ reinforced our
requirements and managements on vendors, to make sure their execution level of
social accountability; also, we advocated the ideas and communicated our
requirement on social responsibility-related issues with potential vendors and existing
vendors.
In internal management system and related flow chart, BenQ lists criteria to
make our potential vendors qualified and entering into QVL (Qualified Vendor
List)—our vendors have to cooperate actively with auditing and documents review on
issues regarding environment caring and social
46
For vendors that cannot offer copies of SA8000 certificates, we also ask them to
give us the improvement plan or the commitment that they understand and promise
to follow the standards of SA8000; BenQ also tracks the process of their phase-in plan.
For Vendors that cannot offer copies of ISO 14001 or OHSAS 18001, BenQ will ask
their phase-in or improvement plan. We may also activate related auditing activities if
necessary.
Regarding operation procedure above, among the cooperating BenQ partners,
100% of current vendors have passed related documents review and tracks. In the
meantime, for those QVL vendors to become a supplier of our products, BenQ also
holds a RFQ (Request for Quotation) process to guarantee that their production and
products conform to environment assessment and safety requirements.
In the phase of RFQ stage, except for Product related specs, BenQ Quality
Department and Safety Regulations related Departments also regulate the offering of
Start
Acquire Basic
Corporate Information
Making Contact
with Related Vendors
QVL Review
Ask to offer Certificates of ISO14001 and OHSAS 18001, and SA8000-related evidences)
Passed
Failed
47
products/services from vendors with formal documents; by wording and actual
auditing activities, we asked vendors to conform to ROHS and other environmental
regulations. If our vendors failed to commit or failed at auditing, they could not even
pass to the next stage of Award or getting project into mass production. Via such
process, BenQ assures that we offer the most safe and environment-friendly products
to our customers. Furthermore, by means of such strict procedure, we wish to build
up the lasting relationship with qualified vendors, altogether to make commitment to
the healthiness of customers, to preserve the ecology circle from harm and to protect
the planet we live on.
7.3 LSP Selection
Via LSP selection process, BenQ reviews not only LSP’s logistics service proposal
whether meet BenQ’s requirement, but also request them to offer the certificates of
ISO9001 & ISO14001. If the LSP can offer both certificates and the logistics service
as BenQ requested, they will be qualified as BenQ’s potential LSP.
Moreover, because carrying capacity of cargo ship is much bigger than airplane,
the CO2 emission of sea transportation is lower than air transportation counted by
grams per tonne-kilometers. Sea transportation is BenQ’s major arrangement for
global logistics. The transportation ratio of sea to air is 6: 4 in 2007. To protect
ecological and environment, BenQ continually decreases the air transportation so as
to reduce CO2 emission caused by transportation. The transportation ratio of sea to
air is 8:2 in 2008.
Emissions S-Type Boeing
g/tkm Container 747-400
CO2 8.36 552
g/tkm=grams per tonne-kilometers
* Source: Network for Transport and the Environment (NTM)
48
Human Resource
49
8.1 Employee Profile
As of Feb. 28, 2009, BenQ employ 1,399 employees worldwide in Asia, Australia,
Europe, and the Americas. There are over 47 various nationalities among employees;
28.7% of employees are in Taiwan headquarters, and the other 71.3% employees are in
other overseas offices.
Global Headcount Trend
8.1.1 High Quality Workforce
BenQ employs high quality workforce. 94% of our employees have Bachelor
degree or higher, 55% employees have Masters degree.
Education Background
50
8.1.2 Age and Gender Distribution
BenQ believes in equal opportunity for both sexes and for people of all ages and
especially so when in recruiting and talent developing policies. Average age of staffers
is 35 years old, with 72% of staff in their 30s. Gender distribution of the workforce is
approximately equal while males contributing to 61%.
Age Distribution Gender Distribution
8.2 Our Commitment
BenQ believes that compensation and benefits are important aspects to our
employees, and therefore have developed a competitive compensation policy. The
employee’s compensation is decided by employee’s professional experience, personal
performance, and educational background. Gender difference does not affect the
salary structure in BenQ. Candidates with identical background, no matter of race,
religion, political affiliation, gender, marital status, and member of labor union, their
starting salary in BenQ will be identical.
Every full-time employee in Taiwan is guaranteed to have monthly salary,
Dragon-Boat Festival bonus, Mid-Autumn Festival bonus, and Year-End bonus.
Performance bonuses are granted according to individual performance and company
achievement every year. Employee bonuses from BenQ’s profits are also allocated to
our employees.
Subject to local statutory requirement, on the first day when joining BenQ, all
employees are provided with Labor Insurance, National Health Insurance,
Engagement/Volunteer Leave, and other required leaves. All employees are also
covered by group insurance which is additional to the local regulations, such as life
insurance, health insurance, cancer medical expense insurance, accidental death and
51
dismemberment insurance, accident insurance aviation clause, and so on. The
retirement plan offered to our employees follows the requirements defined by local
regulations. In Taiwan, the structure of retirement plan is based on either defined
benefit or defined contribution plan; and such pension is paid each month directly by
BenQ to either the legal pension account or the personal pension account under the
Labor Standards Act and the Labor Pension Act.
8.3 Workplace Safety
8.3.1 Workplace Safety
BenQ headquarters has been introduced with certificate under OHSAS18001 for
an occupational health and safety management system. Inspired by the concept of
happy company, we integrated the global standards and government regulatory to
establish our ESH management system. We not only work to prevent the happening of
traditional environment-related events and work-related accidents, but also establish
entrance control mechanism and employee opinion system to maximize employee
personal and property safety.
We implement safety maintenance from the entrance of the building. All staffs
and visitors are checked to confirm the identity by security guard once step into the
building. We set up entrance control system in our office building where everyone
should scan the entrance identity card to enter working areas. In order to complete the
safety, we provide a system named “1234” to collect opinions from staffs. By
continuous improve cycle, BenQ formulates a series of regular inspections in
accordance of regulatory for environmental soundness. ESH task force team identifies
and evaluates risk, provides task assistance, implements improvement and actions as
part of management system. Above mentioned boundary includes environment issues,
noise exposure, chemical spills, toxic gas leaks, improper use of machinery, facility
maintenance, and emergency preparedness. Committee of ESH management should
review these key issues to ensure addressed property. Comments from the members of
committee of ESH management and staff are used to tailor our safety training as well
as the frequency of safety inspections.
Although the office working style is simple, it especially highlights the
importance of emergency responses. To avoid major accidents, such as fire accidents,
52
food poisoning, or natural disasters, an emergency response procedure consisting of a
reporting system, emergency response center, communication information, and
emergency equipments is established. Periodically courses of evacuation drill,
emergency response trainings, and equipments trainings aimed to effectively and
efficiently minimize the impact of occupational hazards.
With systematic safety management, in 2008 both of our injury frequency rate
and senior injury rate are zero. Inspired by this accomplishment, we seek on-going
improvement of our performance to ensure a more comfortable and safe environment
for all employees.
Examination Results in 2008 Item Schedule Result
Drinking water January, April, July, October
Under the standards of regulatory
noise exposure (Surrounding) October Under the standards
of regulatory
noise exposure (Workplace) June, December
Under the standards of regulatory Under the standards of regulatory
illumination June, December Under the standards of regulatory
Concentration of carbon dioxide June, December Under the standards
of regulatory
Evacuation drill
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8.3.2 Occupational Health
BenQ has dedicated itself to the creation of a healthy and vigorous workplace for
our employees for years. In this workplace our employees can fully commit themselves
to their works without any distractions. We’ve been taking the occupational health
examination conducted by Taipei City Government since 2005, and won the best
workplace crown in 2005 and 2006. In addition, we were certified as the accredited
healthy workplace by Bureau of Health Promotion, Department of Health, Taiwan, in
2007.
Awarded the best prize of Taipei Occupational Health, 2007
Awarded the Eden Prize, 2005
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Awarded the Legacy Prize of Taipei City Occupational Health, 2006
Awarded Piloting Health Award in 2007 Health Promotion Certificate in 2007
We take a strategic approach to creating a healthy workplace for our employees.
This includes regular health examination programs and the provision of
health-promoting activities and medical facilities to our staffs. For instance, we work
with Eden Social Welfare Foundation, and provide an in-house massage room to
support the massage professionals from the Foundation and to help relieve our
employees’ tensions and stress. We also have a well-equipped lactation room, which is
scored 5 Star rating by two Parenting magazines.
55
In additional to offering all employees the opportunities of trainings and
development, we do our best to make BenQ a blissful enterprise by conducting the
Happy Mall program. This program tends to encourage our employees to pursue
personal health and fulfillment, while they devote themselves to the company.
Weight control activity In-house massage service during work hours
collaborated with the Eden Social Welfare Foundation
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8.3.3 Working Environment
BenQ cares about staffers’ daily life by providing a comfortable working
environment, various services and facilities. These services and facilities include a
canteen to supply meals during lunch and dinner outs, a coffee shop, a fitness center, a
gymnasium, massage service, wellness center, a mailroom, and etc to create a pleasant
workplace for all the staffers to spend their working hours in.
Breastfeeding-Friendly Workplace Regular healthy examination
57
8.3.4 Human Right
BenQ headquarters has adopted certificate underSA8000 for a social
accountability management system since April 2006. We has started ESH plan based
on the standards of the management system to ensure the right of staffs. External
qualified auditor implement once a half year to ensure the management system is
effective.
BenQ SA and ESH policy is compliant with standards of social responsibility,
meaning that BenQ does not employ child or forced labor, but provides a health and
safe workplace and ensures the communication convenience. There’s no
discrimination against race, gender, marital status, age, political affiliation or religion.
We care for staffers and ensure remuneration shall meet at least legal or industry
standards. No harsh or inhumane treatment is allowed. From the recruiting process,
BenQ complies with the standards for the policy. No incidence of discrimination,
forced labor or child labor was identified in 2008. To be a responsible business citizen,
we also request our suppliers to comply with our insistence of human right.
8.4 Employee Relations
BenQ constructs a variety of internal communication channels, including “1234
mailbox”, staff meeting, management meeting, welfare committee meeting and food
committee meeting, etc. Through these channels, the employees can deliver their
opinions and get the instant and effective feedback to their questions.
Employee rights to freedom of collective bargaining are discussed in quarterly
labor-capital meeting. The employee representatives are elected directly by all
employees in each department. These representatives are responsible for expressing
issues raised by all employees. The conclusions to every addressed issue are recorded in
quarterly labor-capital meeting minutes, which will be sent to all relevant departments
for reviews and implementations.
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Department meeting Interview
Management of all levels
BenQ
Em
ployee
Top Managem
ent Staff Meeting
1234 mailbox Director discussion- meeting Welfare Committee Food Committee Labor-capital meeting
Human Resources Structure
Sex harass Complaint channel
Responsible person at the complaint channel
59
8.5 Training and Talent Development
Talent is the cornerstone of BenQ's competitive advantage. Supporting and
developing BenQ talent has always been a key management principle. Based on the
needs of the company, employee-targeted skill courses and management-focused
leadership programs have continued to reinforce BenQ's competitive abilities via
continuous learning scheme. Additionally, increasing knowledge and implementation
of corporate culture into daily work behavior has become an indispensable tool in the
development of talent and the progressive growth of the company.
In 2006, per individual, that amounts to at least 45 hours of training in topics
related to corporate culture, professional skill enhancement, and leadership
development. In total, 300 courses were offered internally, which generated a head
count of over 2,700 participants. Further, BenQ promoted organizational enthusiasm
toward learning by supporting the sharing and transfer of new knowledge and skills
between teams, departments, and business divisions.
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BenQ learning system includes new employee training, Leadership and
managerial training and Competency training. Our employee can participate in these
training according to individual and department needs via BenQ internal training
system. BenQ also enable our employees to apply for external training programs, and
grants are available to support them.
Long-term success as an organization depends on more than product innovation
and system and process improvements. To have an organization that is like an
organism, able to effortlessly adjust to challenges brought on by the environment that
we compete in, is even more essential. BenQ supports this concept and will continue
to strengthen organizational learning capabilities and employee training and
development. Cultivating our competitive strength now will determine our ability to
face the challenges of the future.
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Human and Social
Care
62
Bringing enjoyable technology to the stage of the world, walking step by step with
global vision, BenQ always believes that the goal of an enterprise is not only making
profit and being on the stage of the world but also a firm commitment to the world
and human being.
9.1 BenQ Foundation
The establishment of BenQ Foundation had reflected BenQ’s commitment to
bring humanistic outreach to the community. Founded in 2003, the Foundation acts
as a catalyst to disseminate the spirit of “Bringing Enjoyment and Quality to Life”
through educational programs, charitable donations, awards and scholarships. The
Foundation believes this will result in the long-term development of beauty and truth
in the arts and literature as well as future concrete innovations for society.
Protecting Yushan’s Hiking Trails
Mountain-climbing is a common practice by BenQ Group companies to
stimulate employee morale. In the process, the overwhelming beauty and the
incomparable greatness of the Mother Earth will especially refresh one’s perspective
and are great for inspirational thinking.
The BenQ Foundation has dedicated to the preservation of the hiking trails on
Yushan for three years as part of its environmental commitment.
63
The “BenQ Award” Creative Writing Competition
As it’s officially the digital era, the BenQ Foundation, recognized the importance
to digitally record this wave of digital revolution, has organized the BenQ Award to
promote the value of creative writing and to encourage writing on the subject of
how technologies have brought to us a beautiful new world.
The BenQ Award awarded devotees to create literary works based on their daily
experiences and to present them digitally in a new digital aesthetics and literary style.
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Digital experiential zone of Smangus’ ecological system and culture
The BenQ Foundation has helped set up a digital experience zone in Smangus to
exhibit the local cultural and ecological systems. With few clicks at the finger tips,
Smangus’ beauty are vividly brought before viewers’ eyes by BenQ’s networked digital
devices.
9.2 Public Welfare Activities
National Taiwan University Ming-Da Hall Public Art
BenQ Corporation and AUO Corporation donated Ming-Da Hall to National
Taiwan University for the academic development demand of College of Electrical
Engineering and Computer Science. Meanwhile, for the sake of fostering students’ art
appreciation ability, BenQ and AUO also donated a public art work which created and
designed by famous artist from Hualien, Mr. Hsu Li-Hsien. Providing a platform for
artist and promote the value of original culture.
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National Palace Museum Sponsorship
BenQ sponsored National Palace Museum’s "Grand View" exhibition that marks
the 80th anniversary of the National Palace Museum. Utilizing its technological
expertise and capability, BenQ Corporation helped National Palace Museum to
present history, art and culture through the lens of modern technology. Through the
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sponsorship, BenQ successfully injected modernism and lifestyle-orientation into the
museum.
Korea Disabled Students IT Event Sponsorship
Since 2004, BenQ has participated annually in the Korea Disabled Students IT
Event, providing projectors for use at the event venue. The event included online
games and speed typing competitions. Through long-term sponsorship of the event,
BenQ not only helped establish BenQ as a leading brand for projectors, but also won
recognition from various quarters for showing concern for the disadvantaged.
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Donations for Sichuan Post-earthquake Reconstruction
On May 12, 2008, an earthquake measuring 7.9 on the Richter scale hit Sichuan
Province. Death toll and the damage to the property caused by this catastrophe was
beyond estimation. BenQ Corporation, along with some other BenQ Group
companies have donated 10 million RMB for the post-earthquake reconstruction as
well as appealed to BenQ has appealed to its employees to aid the victims and
survivors of the earthquake through donation programs run by worthy relief
organizations.