1st qualification result #1 • Announcement: Business Plan Contest at SOI Asia 2009 – First, we are very honor to welcome over 10 great tech- entrepreneurs for the second business contest at SOI Asia. – Second, the quality of this contest is extremely higher th th i ’ id i h t than the previous year’ s, so we are considering how to support the other applicants who could not pass this 1 st evaluation process evaluation process. – Third, If your plan is qualified at this 1 st round, 2 nd Round is the presentation judges, so you need to prepare 10 is the presentation judges, so you need to prepare 10 minutes presentation, using the business plan which you had already submitted for the upcoming contest from 1 11:10 to 12:40 JST of Jan 6 th 2009.
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Announcement · 2008. 12. 16. · 1st qualification result #1 • Announcement: Business Plan Contest at SOI Asia 2009 – First, we are very honor to welcome over 10 great tech-entrepreneurs
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1st qualification result #1
• Announcement:Business Plan Contest at SOI Asia 2009
– First, we are very honor to welcome over 10 great tech-entrepreneurs for the second business contest at SOI Asia.
– Second, the quality of this contest is extremely higher th th i ’ id i h tthan the previous year’s, so we are considering how to support the other applicants who could not pass this 1st
evaluation processevaluation process. – Third, If your plan is qualified at this 1st round, 2nd Round
is the presentation judges, so you need to prepare 10is the presentation judges, so you need to prepare 10 minutes presentation, using the business plan which you had already submitted for the upcoming contest from
1
11:10 to 12:40 JST of Jan 6th 2009.
1st qualification result #2
• Team"T-files" at ITBBusiness Plan Contest at SOI Asia 2009
– T-files become an alternative energy company which has full commitment to provide nonconventional energy to the world.
• Team"iConference" at USM• Team iConference at USM– iConference is a video conferencing system uses audio, video and data
telecommunications in order to gather people around the world for a f t f ti t thface-to-face meeting together.
• Team "Online Office Solution System" at Institute of Engineering, TU, Nepal– Online Office Solution System is a knowledge based knowledge y g g
automation system that manages the most common information stored in an office filing cabinet and other activities
• Team "Remote Interpreter Service" at Keio• Team Remote Interpreter Service at Keio– Remote Interpreter Service (later RIS) is aiming to bridge interpreters
live abroad to the Japanese clients who want to hold global events for non Japanese speakers using the Satellite Internet network
2
non-Japanese speakers, using the Satellite-Internet network
Device BusinessDevice BusinessFY3/2009 1H revenue increased to 17.5 billion yen due to EMOBILE new terminal releases.FY3/2009 1H revenue increased to 17.5 billion yen due to EMOBILE new terminal releases.
Revenue is expected to decrease in 2H due to the shift in sales mix to data cards. Revenue is expected to decrease in 2H due to the shift in sales mix to data cards. Expect to achieve an annual operating profit.Expect to achieve an annual operating profit.
FY3/2009 1Q FY3/2009 2Q FY3/2009 3Q FY3/2009 4Q
Smart
▼
【EMONSTER lite】 【Touch Diamond】
▼
SmartPhone Slider type 3.6M
Smart phone7.2Mbps
Smart phone
▼▼
【 H11HW】Simple voiceVoice
Handset
【E.T (H12HW)】Simple voice
▼ 【D03HW】Express card ▼ 【D21LC】
【H11LC】voice function
data card
DataCard ▼
Express card7.2M
Expect 2H revenueExpect 2H revenueto shift to to shift to data cardsdata cards
HSUPAdata card
D21NEUSB stick data card1.4M/7.2M
▼ 【D21LC】
【D11LC】USB stick
【H21HW)】
3.6M
8
1.4M/7.2M3.6M 【H21HW)】USB1.4M/7.2M
ACCA ConsolidationACCA Consolidation
S l it fS l it f i t ti f f ti t ti f f t dd11
Scale merits fromScale merits from integration of frontintegration of front--endend
22Profit growth from business synergiesProfit growth from business synergies
St th fi i l f d t lSt th fi i l f d t l33
Strengthen financial fundamentalStrengthen financial fundamental
Corporate Value Maximization of eAccess and ACCACorporate Value Maximization of eAccess and ACCA
eAccess 37.6% Mitsui&Co. 3.5%Goldman Sachs 35.7%Temasek 8.3% S n Hong Kai 4 2%
TBS /Yodobashi /Bic/ Kojima /Yoshimoto, etc. 10.7% in total
billionbillion Sun Hong Kai 4.2%
Financing
Bank Loan(Commitment line)
US$ 2.24 billion
Bank Loan(Commitment line)
US$ 2.24 billionbillionbillion
Total 33
Lease
US$ 0.3 billion
Lease
US$ 0.3 billion
14
billionbillionTotal: 6
eMobile StrengthseMobile Strengths
Management Execution CapabilityManagement Execution CapabilityManagement Execution CapabilityManagement Execution CapabilityExtensive Telecom Industry ExperienceExtensive Telecom Industry ExperienceProven Operational & Financial Track Record Proven Operational & Financial Track Record Leaders in Japan’s Telecommunication DeregulationLeaders in Japan’s Telecommunication DeregulationLeaders in Japan s Telecommunication DeregulationLeaders in Japan s Telecommunication DeregulationNew Generation Mobile Broadband Network New Generation Mobile Broadband Network Extensive Distribution Channels and PartnersExtensive Distribution Channels and PartnersUnique Business Model & Marketing StrategyUnique Business Model & Marketing StrategyUnique Business Model & Marketing StrategyUnique Business Model & Marketing Strategy
15
Business Strategy SummaryBusiness Strategy Summary
Unique Business Model in Mobile Broadband
Unique
Marketing
Data Centric Strategy
Pricing
Network
16
EMOBILE Business StrategyEMOBILE Business Strategy
High Speed DataHigh Speed Data ApplicationsApplications ConvergenceConvergence
World’s Second Largest Telecom Market Size World’s Second Largest Telecom Market Size Approx. 16 trillion yenApprox. 16 trillion yen
Market Trend:Market Trend:
11 From Fixed to MobileFrom Fixed to Mobile1.1. From Fixed to MobileFrom Fixed to Mobile2.2. From Narrowband to BroadbandFrom Narrowband to Broadband3.3. ConvergenceConvergence
Mobile TelecomMobile Telecom::9 trillion yen9 trillion yenMobileMobile 3G/3.9G3G/3.9G
Mobile Market OpportunitiesMobile Market Opportunities
Mobile market is more than 10X larger than the fixed broadband marketMobile market is more than 10X larger than the fixed broadband market
CATV 13%CATV 13%
Fixed Broadband MarketFixed Broadband Market((29 million subs29 million subs))Fixed Broadband MarketFixed Broadband Market((29 million subs29 million subs)) Mobile MarketMobile Market((105 million subs105 million subs))Mobile MarketMobile Market((105 million subs105 million subs))
Potential Migration from Fixed to MobilePotential Migration from Fixed to MobileMobile broadband market is expected to expand Mobile broadband market is expected to expand
due to the similar traffic trend to fixed broadbanddue to the similar traffic trend to fixed broadband
M bil B db dM bil B db d Fi d B db d (ADSL)Fi d B db d (ADSL)Mobile BroadbandMobile Broadband Fixed Broadband (ADSL)Fixed Broadband (ADSL)
Potential Market of Mobile Data ServicePotential Market of Mobile Data Service
【【1010~~100Mbps100Mbps】】¥¥6,0006,000~~¥¥8,000 per month8,000 per month
FTTH 4 63 illiFTTH 4 63 illi ((1515%)%)
【【Fixed Line AccessFixed Line Access】】 【【Mobile AccessMobile Access】】【【64~25664~256kkbpsbps】】
¥¥5,000~5,000~¥¥13,000 per month13,000 per month【【1.51.5~~30Mbps30Mbps】】
¥¥4,0004,000~~¥¥6,000 per month6,000 per monthCATV 3.22 million CATV 3.22 million ((1010%)%)
FTTH 4.63 million FTTH 4.63 million ((1515%)%)Willcom 2 million Willcom 2 million
ADSLADSL14.48 million 14.48 million
((4646%)%)【【11~~50Mbps50Mbps】】P i l M kP i l M k¥¥2,0002,000~~¥¥5,000 per month5,000 per month Potential Market Potential Market for Mobile Datafor Mobile Data Higher speed and cheaper
price plans are keys for a market expansion
【【64kbps64kbps】】~~¥¥2,000 per month2,000 per month
DialDial--UpUp9.07 million 9.07 million ((2929%)%)
Internet Users in Japan Internet Users in Japan Approx 31 4 million PeopleApprox 31 4 million People
NonNon--Internet UserInternet User
25
Source: Ministry of Internal Affairs and Communications (as of December 2005)
Approx. 31.4 million PeopleApprox. 31.4 million People※1 Connecting speed and monthly price are based on 5 major ISPs price models※2 Monthly price is family service plan including a modem rental charge
Network Strategy
26
Network VendorsNetwork Vendors
Selected Ericsson and Huawei as our 2 major vendorsEMOBILE is rolling a nationwide 3.5G (HSDPA) network
27
Cost Efficient Mobile InfrastructureCost Efficient Mobile Infrastructure
Extremely low running cost by using small-sized Base Stations
Before After
Conventional 2/3G Node BConventional 2/3G Node B EMOBILE specially designed 3G Node B
Weight: less than 500 kgWeight: more than 10 metric tons
28Source: Company’s HP Source: EMOBILE
Low housing feeEfficient energy consumption
High housing feeInefficient energy consumption
EMOBILE Service AreasEMOBILE Service Areas
Kanto Area: 98%
Achieved 87% population coverage in less than 2 years
Kanto Area: 98%Population Coverage
(Nationwide):
approximately 87%approximately 87%
Tokai Area: 93%Kansai Area: 94% o e : 93%
29
(as of 9/30/2008)
Trend of Population CoverageTrend of Population Coverage
Sufficient coverage has already been achievedCovered Approx.87.1% in 19 months
100%
Population coverage ratio87.1%
83.5%
75% 66.4%
50%
25%
30
25%07/1Q 07/2Q 07/3Q 07/4Q 08/1Q 08/2Q 08/10
Mobile Technology RoadmapMobile Technology Roadmap
EMOBILE Positioning & Potential UsersEMOBILE Positioning & Potential UsersTargeting new users by clearly differentiating
mobile phone, PHS, WiFi data services
Broadband Services Mobile Phone
Lower flat- rate
No construction
Approx. 28.3 million subs*1
Broadband ServicesApprox. 103 million subs*2
Potential new users
Data card usersPotential Users
Approx. 6.7 million subs*3
WiFi
PHSpp
Live users*4
Approx. 4.6 million subs*2
Data card users
Wider area Fasterspeed
35
*1 Source: Ministry of Internal Affairs and Communications, December 2007. Total of FTTH, DSL, CATV and FWA (fixed wireless access)*2 Source: Telecommunications Carriers Association (TCA), April 2008*3 Source: Ministry of Internal Affairs and Communications, December 2007*4 Approx. 300 thousands. Source: Nikkei Communications
Unique Netbook (UMPC) Bundling
UMPC Bundled SalesUMPC Bundled Sales
+
Mini PC
Special discounted price
36
Special discounted price with a two-year EMOBILE contract: US$ 1 - US$200
MVNO Business PartnersMVNO Business Partners
P id l dd d 12 million subsProvide value-added services such as
network connections, operational liaison,
Provides wireless network
MobileMobile12 million subs
p ,etc. MobileMobile
++FTTHFTTH
MobileMobile++
ADSLADSL
OCNOCN
ADSLADSL
MobileMobile++
MNO MVNOUsersUsers
NarrowbandNarrowband
37
New Potential Market from UMPCNew Potential Market from UMPC
Unique and competitive positioning of high-functional and compact-sized UMPC is creating a new potential market for EMOBILE mobile broadband service
Business
PowerA4/B5 Lap Top
LightFlat-rate monthly fee
+Users A4/B5 Lap Top
+
Data CardSmartPhone
PC UsersMobile PhoneUsers
Phone
RichSimple Voice
Ri h C
UMPC +
EOBILE Contents
Users
Rich ContentsContents Download
・Email・On-line shopping
EOBILEData Card
SNS/blog
Broadband anytime, anywhere
・Music download
38
Leisure
y , yWide display and key-boardMore user-friendly
Free music download
HSPA Compatible Data CardsHSPA Compatible Data Cards
Released Japan’s first HSUPA compatible data cards on 11/20/2008.Competitive data card lineup with HSDPA (maximum downlink speed of 7.2Mbps)
Japan’s first HSUPA data cards (Maximum downlink speed of 7 2Mbps/uplink speed of 1 4Mbps)Japan s first HSUPA data cards (Maximum downlink speed of 7.2Mbps/uplink speed of 1.4Mbps)
D21HW (USB) D21LC (USB) D21NE (PC card)
Variety of card types accommodating EMOBILE to various user needs (Maximum downlink speed of 7.2Mbps/uplink speed of 384K)
39
D02HW (USB) D01NX II (Compact Flash) D03HW (Express Card)
Mobile Data Centric TerminalsMobile Data Centric Terminals
Released 7.2Mbps smart phone “Touch Diamond” on 10/10/2008
Major
CharacteristicsAdoption of touch-screen type “Touch FLO 3D”
of
TouchDiamond
Japan’s thinnest and lightest smart phone
Diamond Compatible with HSDPA of maximum downlink speed of 7.2Mbps
Coming releases of H12HW & H11LC in 12/2008
40
New: E.T (H12HW)New: H11LC H11HW H11TEMONSTER
(S11HT)EMONSTER lite
(S11HT)
Mobile Data Pricing ComparisonMobile Data Pricing Comparison
EMOBILE the Leader in mobile speed and priceEMOBILE the Leader in mobile speed and price
Charges are under 2Charges are under 2--year contractyear contract((tax includedtax included))
Competitive Mobile Call TariffsCompetitive Mobile Call Tariffs
(US dollar/ min)Mobile Call Charge Per Minute
0.40 0.400.40
0.450.40 0.40 0.40 0.40
0.30
0.35
0.180.20
0.25
0.100.10
0.15
0
0.5
EMOBILE K D S
To Mobile
To Fixed-line
42
Based on the operators unrestricted flat rate plan as of September 2008.
EMOBILE SubscribersEMOBILE Subscribers
Achieved 1,011,500 subscribers in November 2008 after 1.5 years since the commercial service launch Monthly net addition record No.2 in the industry from October 2008
Change the way of building new generation networkChange the way of building new generation networkChange the way of building new business modelsChange the way of building new business modelsChange the way of selling & marketingChange the way of selling & marketing
Entrepreneurs’ Spirit Entrepreneurs’ Spirit p pp pDefine Market Opportunities & Business ModelDefine Market Opportunities & Business ModelT B ildiT B ildiTeam BuildingTeam BuildingRaise CapitalRaise CapitalStay Focus on ExecutionStay Focus on Execution