2005-2006: Botticelli

Intro

ProcessAdvertisement

Botticelli Hummer & DVDVIP-pass

Airport-shopWebsite appointment addition

Conclusion

Botticelli insight’s

ConceptUSP

Marketing goalsThe brand

Competition

Creative process

TargetgroupFeeling

Exploring options

5 means of communication

Create a new experience of buying shoesAn experience by which everyone will be

impressedCreate an experience from the beginning to

the end

communicatingstyle conscious extraordinairy extravaganza

Advertisement

2-layersMoving and standing still

Dynamic combinationHigh-tech feeling

ContrastRolemodel

GQ, Men’s Health, ...

Botticelli Hummer Limo

Exclusive transportSpecial occasions

VIP passPerfect combination

DVD-commercial

ExlusiveIntimateDirect

VIP-pass

A priviliges pass

e.g.Jimmy WooNow&WowSupperclubSuitSupply

Access to exclusive invitation-only Botticelli party

VIP pass

Schiphol shop

Design while you flyTry and buy when you land

Exclusive areaDigital environment

Perfect target group meeting point

Website

Adding in an appointment system

PersuadingConvincingDigitized

Downloadable design studio

Thank you for listening