20 YEAR RESTAURANTEUR TRAINING INNOVATOR RESTAURANT ASSOCIATION BOARD MEMBER.

20 YEARRESTAURANTEUR

TRAININGINNOVATOR

RESTAURANTASSOCIATIONBOARD MEMBER

WHAT IS$ALES★$TARS?

They’re not just here for the food.

WHY IS TRAINING SO IMPORTANT?

MOST RESTAURANT TRAINING focuses on SERVICE, NOT SALES..Both are Equally Important…“5-STAR Service” restaurants are Still Missing SALES OPPORTUNITIES!Servers who Take the Order, Deliver the Food & Bring the Check are NOT providing a “DINING EXPERIENCE”!

THE ICEBERG!Imagine This…

WHERE TO FIND HIDDEN OPPORTUNITY?

LOOK BELOW

THE SURFACE

Land of the“Order Taker”

Domain of

Upsells

Add-Ons

Most Profitable Items

Bottles of Wine

Desserts

Coffee Drinks

Retail Merchandise

Live Music/Events

ABSOLUTELY NO YES/NO QUESTIONS

WOULD YOU LIKE COFFEE?DOES ANYONE WANT DESSERT?

“PLEASE BRING OUR CHECK”!!

YES: 50% NO: 50% (terrible odds)

DON’T BE AN ORDER TAKER

Choice A - 33.3%Choice B - 33.3%

NO - 33.3%

66.6% - YES VS 33% NOif No, offer to bring extra forks.. The Perfect End

to your Meal!

CHOICESIMPROVE YOUR ODDS

ORDER TAKER

CHECK AVERAGESCOMPARED

Bombay & Soda $6.50

Poland Spring $4

Kendall Jackson $28

Famous Garlic Knot $8.99

King Crab Sp. $22

BBQ Ribs $21.99

Onion Rings $3

Rasp. Cheesecake $5.99

Bailey’s Coffee $6.50

$106.97 + $21.39 (20%)

TIP

Gin & Soda $5

Water FREE

“I DON’T KNOW THE WINE”

Cup of Soup $3.99

Sirloin Tips $14.99

Eggplant Lasagna $13.99

“Dessert Anyone?” “NO”

Coffee $1.50

$39.47 + $6.67 (15%)

TIP

HOW CAN “SALES STARS” BENEFIT YOUR Restaurant?

INCREASED CHECK AVERAGES, SALES & PROFITS FOR THE RESTAURANTS

ENTERTAINING DINING EXPERIENCES THAT BOOST REPEAT BUSINESS &

RECOMMENDATIONS

TEAM SPIRIT, MOTIVATED SERVICE STAFF & HIGH TIPS

24/7 Website Access

Ability to Train Existing & New Staff ANYTIME day or night!

Regular Newsletter Updates & Tips

Membership Includes:

4 Online Modules, Workbook, Test &

Printable Certificates

Sales Stars Facebook Forum