2 2 nd nd Class Class - Continued Product Portfolio - Continued Product Portfolio Strategy Strategy - Individual Product Strategy - Individual Product Strategy Bus100: Building Software Bus100: Building Software Products: Products: From Strategy to Sales From Strategy to Sales John Gibbon John Gibbon
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2 nd Class - Continued Product Portfolio Strategy - Individual Product Strategy
2 nd Class - Continued Product Portfolio Strategy - Individual Product Strategy. Bus100: Building Software Products: From Strategy to Sales John Gibbon. Define Design Develop Partner Market Sell. Classes 1 & 2 What Business? Product Portfolio Strategy Which Product? - PowerPoint PPT Presentation
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22ndnd Class Class
- Continued Product Portfolio - Continued Product Portfolio StrategyStrategy
Make the Make the competition competition irrelevantirrelevant
Exploit Exploit existing existing demanddemand
Create and Create and capture new capture new demanddemand
How to Create Uncontested Market Space and How to Create Uncontested Market Space and Make Competition Irrelevant – Kim and Make Competition Irrelevant – Kim and
eBay’s MissioneBay’s Mission• Older: eBay's mission is to provide a global trading Older: eBay's mission is to provide a global trading
platform where practically anyone can trade platform where practically anyone can trade practically anything.practically anything.
• Now: eBay Inc. pioneers communities built on Now: eBay Inc. pioneers communities built on commerce, sustained by trust, and inspired by commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of opportunity. eBay brings together millions of people every day on a local, national and people every day on a local, national and international basis through an array of websites international basis through an array of websites that focus on commerce, payments and that focus on commerce, payments and communications.communications.
• Skype is the world’s fastest-growing Internet Skype is the world’s fastest-growing Internet communication offering, allowing people communication offering, allowing people everywhere to make unlimited voice and video everywhere to make unlimited voice and video communication for free between the users of Skype communication for free between the users of Skype software.software.
Apple’s MissionApple’s Mission• 1997: Apple will be a leader in providing simple, powerful, high-quality 1997: Apple will be a leader in providing simple, powerful, high-quality
information products and services for people who learn, communicate, and information products and services for people who learn, communicate, and create.create.
• Apple ignited the personal computer revolution in the 1970s with the Apple Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.through its innovative hardware, software and Internet offerings.
• eApple ignited the personal computer revolution in the 1970s with the Apple eApple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music revolution with its iPod portable music players and iTunes online music store.store.
• Current: Apple ignited the personal computer revolution in the 1970s with Current: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.entered the mobile phone market with its revolutionary iPhone.
Why will we be Why will we be successful there? successful there?
•New Product vs. Mature ProductNew Product vs. Mature Product•New Market vs. Existing MarketNew Market vs. Existing Market•Short Term vs. Long Term RevenueShort Term vs. Long Term Revenue•Usage vs. Revenue; Client A vs. Client Usage vs. Revenue; Client A vs. Client B B •Research vs. Dev; High Risk vs. Low Research vs. Dev; High Risk vs. Low RiskRisk
Porter’s Five Forces: Porter’s Five Forces: Market Market