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Ford’s Global Vision Outline Industry Driving Forces Five Forces Ford Vision Toyota Vision Competiti ve Advantage Ansoff Matrix Key Success Factors Company Analysis Overview Financial Analysis SWOT Analysis Competenc ies
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Page 1: Strategy - Toyota Nd Ford -Final

Ford’s Global VisionOutline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 2: Strategy - Toyota Nd Ford -Final

Toyota’s Global Vision

Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 3: Strategy - Toyota Nd Ford -Final

Toyota’s competitive advantage• To emerge as dominant leader in the world automobile industry, Toyota developed 14

strategies referred to as the Toyota way which are seen as the fuel behind the company's successes

• Higher Attributes + Low Price = Best Cost Provider Strategy

• Industry’s most efficient producer, taking shortest average time of 30.37 hours to produce a car from start to finish

• Product differentiation - the company is rated number one in producing and introducing new models in the market. Toyota has invested in technology and is able to roll out new products in the market faster than its competitors.

• Toyota also manufactures robots and provides financial services under its subsidiary, Toyota Financial services to emerge as dominant leader in the world automobile industry, Toyota developed 14 strategies referred to as the Toyota way which are seen as the fuel behind the company's successes

• Higher Attributes + Low Price = Best Cost Provider Strategy

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 4: Strategy - Toyota Nd Ford -Final

Toyota’s competitive advantage• Industry’s most efficient producer, taking shortest average time of 30.37 hours to

produce a car from start to finish

• Product differentiation - the company is rated number one in producing and introducing new models in the market. Toyota has invested in technology and is able to roll out new products in the market faster than its competitors.

• Toyota also manufactures robots and provides financial services under its subsidiary, Toyota Financial services. This differentiation gives it an advantage since the different lines of businesses supports each other

• A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in the production of hybrid cars

• . This differentiation gives it an advantage since the different lines of businesses supports each other

• A first-mover advantage excellent advertising has allowed Toyota (TM) to take the lead in the production of hybrid cars

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 5: Strategy - Toyota Nd Ford -Final

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 6: Strategy - Toyota Nd Ford -Final

STRENGTH- Global Company-Brand Image, diversified product base- Standardized procedure- Strong engineering capability, Extensive dealer network- Good relations with employees – wages, environment- NASCAR, Formula One racing

WEAKNESS- Sales dropped in 2008- Recalled 527,000 escape utility cars, 200,000 sedan in China- European and Japanese manufactures- Losing strength in US Market- No diversification

OPPORTUNITY- Growing small and medium motor segments in 3rd world countries- Acceptance of US brand in Asian countries- Increasing demand for hybrid electric vehicles- Growing Asia Pacific new cars market THREAT

- Stringent emission norms in UK,US and - Aggressive Japanese competitors- Poor customer service and SCM in Asia- Poor infrastructure in developing countries

FORDSWOT

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 7: Strategy - Toyota Nd Ford -Final

STRENGTH- Strong international position, brand image - High financial strength. Growth of 29.3%- Industry leader in manufacturing and production. Production process (JIT)- Excellent penetration in key markets (US, China),

WEAKNESS

- Japanese car manufacturer. Seen as foreign importer- No diverse production location other than US and Japan. Problem of JIT- Large scale recalls and quality issues

OPPORTUNITY- North American consumers shifted to more fuel-efficient and higher-quality product- Produce fuel-efficient, higher-quality and smaller automobiles- China, India Govt. reduced automotive taxes- New models revamps aging model line up

THREAT- Increased competition from new entrants- Tightening emission standards- Appreciating YEN against Dollar. Financial statements are in YEN

TOYOTASWOT

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 8: Strategy - Toyota Nd Ford -Final

History And MilestonesOutline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 9: Strategy - Toyota Nd Ford -Final

Ansoff Matrix

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 10: Strategy - Toyota Nd Ford -Final

ANSOFF MatrixOutline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 11: Strategy - Toyota Nd Ford -Final

Ansoff Matrix: Ford & Toyota

• Ford Motor company applies strategy with low to medium risks: going to new markets with existing products and existing markets with existing products.

• Sold of non-performing units like Jaguar & Land rover to TATA motors

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 12: Strategy - Toyota Nd Ford -Final

Du-Pont Analysis

End to end strategic analysis of a co should be carried to focus:

Operations Management Asset Management Capital Management

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 13: Strategy - Toyota Nd Ford -Final

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 14: Strategy - Toyota Nd Ford -Final

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 15: Strategy - Toyota Nd Ford -Final

Du Pont: Ford Motors Company

Page 16: Strategy - Toyota Nd Ford -Final

Recommendation (FORD) Factory and Supply Chain Management - Restructure SCM, reduce number of suppliers. - Identify critical suppliers for the contract. Bankruptcy of Visteon resulted in disruption in production. - Start production in Mexico and Eastern Europe – low labor cost, production cost

Focus on China Market - Government providing tax credits for alternative energy vehicles to reduce dependency on oil and urban pollution - Increase in car owners (52% by 2015), willingness to spend ($30,000 in 2010 from $18,000 in 2005) - GM,Volkswagen,BMW,Ford – ranked 4th

- Set up local production plant, release newer model, expand dealership network

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 17: Strategy - Toyota Nd Ford -Final

Recommendation (FORD) continued …

Focus on Hybrid Car - Governments emphasis on the production of eco-friendly cars - Ford should come up with new cars which should be more fuel efficient and environment friendly

Research and Innovation - Should conduct market research, understand the customer’s

expectation and preference, keep an eye on the market trend - Should come with more diverse and efficient models by focusing on design of the models and increase product differentiation. (Lincoln) - Requires engineering the products that are innovative to gain the attraction of large number of potential buyers

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 18: Strategy - Toyota Nd Ford -Final

Recommendation (TOYOTA) Focus on safety issues - 9 Million vehicle recall due to unintended acceleration and sticky pedal and other quality issues. - Toyota should extend the product development process to provide more time for safety testing and set up collaborative safety research center

Solve problem between American Executives and Japanese Engineers - America wants larger engines with more horsepower, appealing to American consumers; where as Japan wants smaller engines that consume minimal fuel, appealing to their consumers - Design Cost determination - Training for executive to understand collective v/s individualistic culture

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 19: Strategy - Toyota Nd Ford -Final

Challenges FacedTOYOTA

Dented Reputation: Reputation is an often unappreciated component of corporate value. Toyota Motor Sales USA has repaired more than 9 million vehicles affected

by recalls linked to unintended acceleration in most of the region. Vehicle recalls have dented their brand image and credibility.

Culture: Japanese cultural differ from EU and USA culture in terms of production,

managing the employees and philosophy.

External Factors : Substantial drop in earnings due unhelpful government policies in Japan,

the long-term impacts of natural disasters in the region and the yen’s value.

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations

Page 20: Strategy - Toyota Nd Ford -Final

Challenges FacedFORD

Decelerating SUVs : Sales of traditional Sports Utility Vehicle is decreasing due to higher fuel

cost. Sale of SUVs makes 27% of total Sale figures of FORD.

International Expansion : The sales are growing domestically in US market. But, FORD is also trying to expand into markets in both China (small car segment) and Europe (Technologically advanced and environmentally minded).

Outline

Industry Driving Forces

Five Forces

Ford Vision

Toyota Vision

Competitive Advantage

Ansoff Matrix

Key Success Factors

Company Analysis

Overview

Financial Analysis

SWOT Analysis

Competencies

Business Analysis

Challenges

Recommendations