1999 California Healthy Eating and Exercise Practices Survey: Programmatic Implications for the California Children’s 5 a Day–Power Play! Campaign Authors: Angie Keihner 1 , Tanya Garbolino 1 , Mark Hudes 2 1 Public Health Institute, 2 University of California, Berkeley
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1999 California Healthy Eating and Exercise Practices Survey: Programmatic Implications for the
1999 California Healthy Eating and Exercise Practices Survey: Programmatic Implications for the California Children’s 5 a Day–Power Play! Campaign. Authors: Angie Keihner 1 , Tanya Garbolino 1 , Mark Hudes 2 1 Public Health Institute, 2 University of California, Berkeley. - PowerPoint PPT Presentation
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1999 California Healthy Eating and Exercise Practices Survey:
Programmatic Implications for the
California Children’s
5 a Day–Power Play! Campaign
Authors:
Angie Keihner1, Tanya Garbolino1, Mark Hudes2
1 Public Health Institute, 2 University of California, Berkeley
The Problem
Diet and Exercise
• Only 1% of children eat a diet consistent with federal nutrition recommendations (1989-1991 CSFII).1
• Fewer than half of California children meet the 60 minute PA recommendation, and 14% get fewer than 30 minutes of PA a day.2
1 Munoz K, et al., Food Intakes of U.S. Children and Adolescents Compared with Recommendations. Pediatrics, 1997. 100(3): p. 323 - 329.
2 California Department of Health Services, 1999 California Children's Healthy Eating and Exercise Practices Survey: Unpublished data. In press: Sacramento, CA.
Trends in the Prevalence of Overweight Among Children and Adolescents in the U.S.
4 4
7
11
15
56
5
11
16
1963-70 1971-74 1976-80 1988-94 1999-000
5
10
15
20Percent of Children and Adolescents, 6-19 Years
Age in Years 6-11 12-19
Sources: Centers for Disease Control and Prevention, National Center for Health Statistics, National Health and Nutrition Examination Survey, Hispanic Health and Nutrition Examination Survey (1982-84), and National Health Examination Survey (1963-65 and 1966-70).
Marketing to Children
• In 1997, U.S. children spent $7.7 billion on foods and beverages– Ranked first among expenditures
– Accounted for one-third of the total $23.4 billion spent
McNeal JU. The kids market: Myths and realities. Ithaca, NY: Paramount Market Publishing, 1999.
The Child Consumer
Median Age
Consumer Behavior
Primary Stores
Primary Products
2 months First store visit Supermarkets
2 yearsFirst in-store gesture/ request
SupermarketsCereals and snacks
3½ years First in-store selections
SupermarketsCereals, toys, and snacks
5½ yearsFirst assisted purchases
Mass discounters
Toys
8 yearsFirst independent purchase
Convenience stores
Snacks
California Children’s Healthy Eating and Exercise
Practices Survey (CalCHEEPS)
Survey Purpose
• Fills a monitoring gap - no comprehensive statewide surveys on nutrition for 9-11 year-old age group
• Includes dietary and physical activity practices on a typical school day; knowledge, attitudes, beliefs
• Evaluates knowledge and awareness of 5 a Day–Power Play!
Sample Selection and Administration
• Market research panel population• Demographically diverse, English-
speaking sample• Conducted April - June 1999• Parent-assisted 2-day food and physical