171823889-Kotak-Mahindra 8

8/11/2019 171823889-Kotak-Mahindra 8

1/61

A

SUMMER INTERNSHIP PROGRAM

SUBMITTED BY : NEHA GUPTA

DIVISION : IT+MARKETING

FACULTY GUIDE : Mr. AMIT

KULSHRESHTHA

COMPANY GUIDE : Mr. MAYANK

PRIYADARSHI

BATCH : 2007-2009

8/11/2019 171823889-Kotak-Mahindra 8

2/61

A

PROJECT REPORT ON

COMPARISON OF SAING ACCOUNTS OF

DIFFERENT !ANKS IN JAIPUR

For

Submitted to:

Mr.Mayank Priyadarshi

Submitted by:

Neha Gupta

INDIRA SC!!" !F CAR##R S$%DI#S& P%N#' (11)**.

Partia+ Fu+,i++ment o, the Re-uirements o,

Post Graduate Proram

/PGP'Marketin 0 Internationa+ usiness2

at3h /4))5'4))62

8/11/2019 171823889-Kotak-Mahindra 8

3/61

CERTIFICATE

$his is to de3+are that I Neha Gupta, student o, post raduate proram /I$0

M7$2 /2007-2009"&I#$%r& '()** *, (&rr '/$%' P/#has i8en oriina+ data

and in,ormation to the best o, my kno9+ede in the proe3t report tit+ed

Comparative Ana!"i" o# "avin$ a%%o&nt" o# 'i##erent (an)"*+ And that no part o,

in,ormation has been used ,or any other assinment but ,or partia+ ,u+,i++ment o, the

re-uirement to9ards the 3omp+etion o, the said 3ourse.

I a+so aree in prin3ipa+ not to share the 8ita+ in,ormation 9ith any other personoutside the orani;ation and that I ha8e not submitted it ,or any a9ard or any other

tit+e& deree or dip+oma.

Mr. M&1 Pr%1&$&r')% N)& G/3&

4!r() S&' M&5r"

8/11/2019 171823889-Kotak-Mahindra 8

4/61

ACKNO6LEDGEMENT

$his a3kno9+ede is not mere+y a 3ata+oue o, names but an e

8/11/2019 171823889-Kotak-Mahindra 8

5/61

INDE

Sr%& T% P&5 N/;r

1 #

4 Introdu3tion 1)

* Company Pro,i+e 41

( Detai+ed Study o, Company?s Sa8in A33. 46

@ Proe3t **

> Comparison o, Sa8ins A33. *

5 Re3ommendations @*

6 "imitations @@

Buestionnaire @5

1) Con3+usions >)

11 ib+ioraphy >4

8/11/2019 171823889-Kotak-Mahindra 8

6/61

EXECUTIVE

SUMMARY

8/11/2019 171823889-Kotak-Mahindra 8

7/61

8/11/2019 171823889-Kotak-Mahindra 8

8/61

Determinin the satis,a3tion +e8e+ o, e

8/11/2019 171823889-Kotak-Mahindra 8

9/61

INTRODUCTION

8/11/2019 171823889-Kotak-Mahindra 8

10/61

LET US FIRST UNDERSTAND A!OUT !ANKING:Eankin businessE means the business o, re3ei8in money on 3urrent or

deposit a33ount& payin and 3o++e3tin 3he-ues dra9n by or paid in by

3ustomers& the makin o, ad8an3es to 3ustomers& and in3+udes su3h other

business as the Authority may pres3ribe ,or the purposes o, this A3t.

LA6S OF !ANKING:

ankin +a9 is based on a 3ontra3tua+ ana+ysis o, the re+ationship bet9een the

;and the (/'*r. $he de,inition o, bank is i8en abo8e& and the

de,inition o, 3ustomer is any person ,or 9hom the bank arees to 3ondu3t an

a33ount.

T) &8 %3%' r%5)' $ *;%5&%*#' %#* )%' r&%*#')%3 &' ,**8':

$he bank a33ount ba+an3e is the ,inan3ia+ position bet9een the bank and the

3ustomer& 9hen the a33ount is in 3redit& the bank o9es the ba+an3e to the

3ustomer& 9hen the a33ount is o8erdra9n& and the 3ustomer o9es the ba+an3e

to the bank.

$he bank enaes to pay the 3ustomers 3he-ues up to the amount

standin to the 3redit o, the 3ustomers a33ount& p+us any areed

o8erdra,t +imit.

$he bank may not pay ,rom the 3ustomers a33ount 9ithout a mandate

,rom the 3ustomer& e.. a 3he-ue dra9n by the 3ustomer.

$he bank enaes to prompt+y 3o++e3t the 3he-ues deposited to the

3ustomers a33ount as the 3ustomers aent& and to 3redit the pro3eeds

to the 3ustomers a33ount.

$he bank has a riht to 3ombine the 3ustomers a33ounts& sin3e ea3h

a33ount is ust an aspe3t o, the same 3redit re+ationship.

8/11/2019 171823889-Kotak-Mahindra 8

11/61

$he bank has a +ien on 3he-ues deposited to the 3ustomers a33ount& to

the e

8/11/2019 171823889-Kotak-Mahindra 8

12/61

needs. $he ,isherman 9ou+d se++ his ,ish as 9ou+d the ,armer ,or money. $he

,armer 9ou+d thenH armed 9ith the money he has in hand pur3hase a p+ouh. .

$he ,isherman 9ith the money he has re3ei8ed 9ou+d buy the ,ood he needs

,or his ,ami+y.

$he ear+iest ,orm o, money 9as bones on 9hi3h marks 9ere made to

distinuish bet9een 8a+ues. Meta+s then bean to be used the most

popu+ar bein o+d& si+8er and bron;e. Symbo+s& si;es and sins on these

di,,ered ,rom time to time and ,rom 3ountry to 3ountry. As men bean to

tra8e+ ,rom 3ountry to 3ountry to e. From

156> ti++ today& the ourney o, Indian ankin System 3an be sereated into

three distin3t phases.

P)&' . Ne@ A++ahabad ank 9as estab+ished and ,irst

time e

8/11/2019 171823889-Kotak-Mahindra 8

13/61

1>@ /A3t No. 4* o, 1>@2. Reser8e ank o, India 9as 8ested 9ith e

8/11/2019 171823889-Kotak-Mahindra 8

14/61

THE !ANKING SYSTEM IN INDIA:

$he ankin System in India 3onsists o,:

Reser8e ank

De8e+opment anks

Pub+i3 Se3tor ank.

Forein anks

Pri8ate Se3tor anks

Cooperati8e anks

Reiona+ Rura+ anks

R'r ;:

the Reser8e ank o, India is the Centra+ ank o, the 3ountry 9hose ,un3tion is

to reu+ate the issue o, ank Notes and keepin o, reser8es 9ith a 8ie9 to

se3urin monetary stabi+ity in India and enera++y to operate the 3urren3y and

3redit system o, the 3ountry to its ad8antae.E

D*3# ;':

Finan3ia+ institutions dedi3ated to ,und ne9 and up3omin businesses and

e3onomi3 de8e+opment proe3ts by pro8idin e-uity 3apita+ andor +oan

3apita+.

P/;%( S(*r !:

$he pub+i3 se3tor is the one 9hose 9orkin is in the hands o, the Go8ernment.

$he Go8ernment ho+ds a maority stake in pub+i3 se3tor. ut due to

pri8ati;ation o, pub+i3 se3tor& their number has been redu3ed to a sini,i3ant

e

8/11/2019 171823889-Kotak-Mahindra 8

15/61

Forein bank means a bankin institution in3orporated or orani;ed under the

+a9s o, another 3ountry& or a po+iti3a+ subdi8ision o, a 3ountry other than the

%nited States& that is:

Reu+ated as su3h by that 3ountrys or subdi8isions o8ernment or any

aen3y thereo,H

#naed substantia++y in 3ommer3ia+ bankin a3ti8ityH and

Not operated ,or the purpose o, e8adin the pro8isions o, the A3t.

Pr%& S(*r !':

Pri8ate anks arebanksthat are not in3orporated.A non'in3orporated bank is

o9ned by

either an indi8idua+ or a enera+ partner/s2 9ith +imited partner/s2.

C**3r&% !':

Cooperati8e banks& a+so 3a++ed mutua+ sa8ins and +oans& e

8/11/2019 171823889-Kotak-Mahindra 8

16/61

A

8/11/2019 171823889-Kotak-Mahindra 8

17/61

opportunities ,or Indian ankin. ut on the darker side 9e see the

a33umu+ated morass& brouht out by three de3ades o, 3ontro++ed and

reimented manaement o, the banks in the past. It has siphoned pro,itabi+ity

o, the Go8ernment o9ned banks& a33umu+ated b+oated NPA and threatens

Capita+ Ade-ua3y o, the anks and their 3ontinued stabi+ity. Nationa+i;ed

banks are hea8i+y o8er'sta,,ed. $he re3ruitment& trainin& p+a3ement and

promotion po+i3ies o, the banks +ea8e mu3h to be desired. In the nutshe++ the

prob+em is ho9 to shed the +ea3ies o, the past and adapt to the demands o,

the ne9 ae.

O# ) ;r%5)r '%$ &r ) *33*r/#%%' *# &((*/# *, -

$he ad8ent o, e3onomi3 re,orms& the dereu+ation and openin o, the

Indian e3onomy to the +oba+ market& brins opportunities o8er a 8ast

and un+imited market to business and industry in our 3ountry& 9hi3h

dire3t+y brins added opportunities to the banks.

$he ad8ent o, Re,orms in the Finan3ia+ = ankin Se3tors /the ,irst

phase in the year 14 to 1@2 and the se3ond phase in 16 hera+ds

a ne9 9e+3ome de8e+opment to reshape and reorani;e bankininstitutions to +ook ,or9ard to the ,uture 9ith 3ompeten3e and

3on,iden3e. $he 3omp+ete ,reein o, Nationa+i;ed anks /the maor

sement2 ,rom administered po+i3ies and Go8ernment reu+ation in

matters o, day to day ,un3tionin hera+ds a ne9 era o, se+,'

o8ernan3e and a s3ope ,or e

8/11/2019 171823889-Kotak-Mahindra 8

18/61

pro8isionin norms are intended to pro8ide stabi+ity to the anks and

prote3t them in times o, 3risis. $hese e-ua++y indu3e a measure o,

3orporate a33ountabi+ity and responsibi+ity ,or ood manaement on

the part o, the banks

"are s3a+e s9it3hin to hi'te3h bankin by Indian S3hedu+ed

Commer3ia+ anks /SCs2 throuh the app+i3ation o, In,ormation

$e3hno+oy and 3omputeri;ation o, bankin operations& 9i++

re8o+utiona+ise 3ustomer ser8i3e. $he ae'o+d methods o, pen and

ink? systems are o8er. anks no9 9i++ ha8e more emp+oyees a8ai+ab+e

,or business de8e+opment and 3ustomer ser8i3e ,reed ,rom the needs

o, book'keepin and ,or 3astin or ta++yin ba+an3es& as it 9as ear+ier.

A++ these 9e+3ome 3hanes to9ards 3ompetiti8e and 3onstru3ti8e bankin

3ou+d not ho9e8er& de+i8er -ui3k bene,its on a33ount insurmountab+e 3arried

o8er prob+ems o, the past three de3ades.

$he ,uture o, Indian ankin is dependent on the su33ess o, its e,,orts as to

ho9 it shakes o,, these a33umu+ated past +ea3ies and 3arried ,or9ard ai+ments

and ho9 it reenerates itse+, to a8ai+ the ne9 8istas o, opportunities to be ab+e

to turn Indian ankin to Internationa+ Standards.

CURRENT POSITION OF !ANKING IN INDIA:

Current+y& bankin in India is enera++y ,air+y mature in terms o, supp+y&

produ3t rane and rea3h'e8en thouh rea3h in rura+ India sti++ remains a

3ha++ene ,or the pri8ate se3tor and ,orein banks. In terms o, -ua+ity o, assets

and 3apita+ ade-ua3y& Indian banks are 3onsidered to ha8e 3+ean& stron and

transparent ba+an3e sheets re+ati8e to other banks in 3omparab+e e3onomies in

its reion. $he Reser8e ank o, India is an autonomous body& 9ith minima+

pressure ,rom the o8ernment. $he stated po+i3y o, the ank on the Indian

Rupee is to manae 8o+ati+ity but 9ithout any ,i

8/11/2019 171823889-Kotak-Mahindra 8

19/61

espe3ia++y retai+bankin& mortaes and in8estment ser8i3es are e

8/11/2019 171823889-Kotak-Mahindra 8

20/61

COMPANY

PROFILE

8/11/2019 171823889-Kotak-Mahindra 8

21/61

A!OUT THE !ANK:

7otak Mahindra is one o, Indias +eadin ,inan3ia+ 3on+omerates& o,,erin

3omp+ete ,inan3ia+ so+utions that en3ompass e8ery sphere o, +i,e. From

3ommer3ia+ bankin& to sto3k brokin& to mutua+ ,unds& to +i,e insuran3e& to

in8estment bankin& the roup 3aters to the ,inan3ia+ needs o, indi8idua+s and

3orporate.

HISTORY

$he 7otak Mahindra Group 9as born in 16@ as 7otak Capita+ Manaement

Finan3e "imited. $his 3ompany 9as promoted by %day 7otak& Sidney A. A.

Pinto and 7otak = Company. Industria+ists arish Mahindra and Anand

Mahindra took a stake in 16>& and thats 9hen the 3ompany 3haned its name

to 7otak Mahindra Finan3e "imited.

S%#( )# %B' ;# & '&$1 $ (*#,%$# */r#1 * 5r*8) $ '/((''.

16> 7otak Mahindra Finan3e "imited starts the a3ti8ity o, i++ Dis3ountin

165 7otak Mahindra Finan3e "imited enters the "ease and ire Pur3hase market

1) $he Auto Finan3e di8ision is started

11$he In8estment ankin Di8ision is started. $akes o8er FIC!M& one o,

Indias +arest ,inan3ia+ retai+ marketin net9orks

14 #nters the Funds Syndi3ation se3tor

1@

rokerae and Distribution businesses in3orporated into a separate 3ompany

' 7otak Se3urities. In8estment ankin di8ision in3orporated into a separate

3ompany ' 7otak Mahindra Capita+ Company

1> $he Auto Finan3e usiness is hi8ed o,, into a separate 3ompany ' 7otak

Mahindra Prime "imited /,ormer+y kno9n as 7otak Mahindra Primus

"imited2. 7otak Mahindra takes a sini,i3ant stake in Ford Credit 7otak

Mahindra "imited& ,or ,inan3in Ford 8ehi3+es. $he +aun3h o, Matri. e' Mai+ id: VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

5. No. o, Depended and their ae: VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

6. Current anker: VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

. $ota+ annua+ in3ome o, person:

VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

1). Spe3ia+ o,,er pro8ided ,rom e

8/11/2019 171823889-Kotak-Mahindra 8

57/61

:

32 Satis,a3tory

d2 %nsatis,a3tory

1(. Did you 3hane your banker re3ent+yT

A2 Qes b2 No

1@. I, yes: From ' VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

$o ' VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

1>. o9 is Customer Responsi8eness o, your ankT

a2 Good

b2 Satis,a3tory

C2 %nsatis,a3tory

15. Lou+d you +ike to shi,t to other ank& i, pro8ided better produ3t =Ser8i3esT

a2 Qes b2 No

16. Gi8en options& 9hi3h ank& you 9ou+d +ike to shi,tT

P+ease mention: VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV

Date '

P+a3e

$hank you Sinature

@5

8/11/2019 171823889-Kotak-Mahindra 8

58/61

:

CONCLUSIONS

7!$A7 MAINDRA AN7 is "eadin ank in the 3ountry& it pro8ides a

8ariety o, produ3ts and ser8i3es to di,,erent sements o, 3ustomers.

@6

8/11/2019 171823889-Kotak-Mahindra 8

59/61

:

$he ank aims to ser8e 3ustomers ,rom teenaers to senior 3iti;ens& hen3e

di,,erent produ3ts desined to suit spe3i,i3 re-uirements o, the abo8e. Aims to ser8e a++ 3+asses o, the so3iety ,rom the sa+aried midd+e 3+ass to the hih

in3ome business 3+ass.

Customers are 3ateori;ed and semented a33ordin to their re-uirements and

needs. For #

8/11/2019 171823889-Kotak-Mahindra 8

60/61

:

BIBLIOGRAPHY

999.hd3bank.3om

999.a)

8/11/2019 171823889-Kotak-Mahindra 8

61/61

:

999.oo+e.3om