16 brand design_bettini_2015_english

brand design

bettinidesign

Digifly manufactures instrumentation for flight. The brand is the expression in a graphical plot of a radar; a straight line that rotates the screen leaving a trail.Visually it is introduced as a stylized D, of the name.Year 1988.

The ancient Palazzo Malvasia in Castel San Pietro Terme, after restoration, they are put to the organization of events and exhibitions.The brand is a summary of the container and the arches that are everywhere. It also is the letters C and B, initial Cellars Bollini.Year 2011.

The company produces technical accessories for sport. The brand is the graphic abstraction of the flame of the Olympic torch. It also has an aspect floral, to capture the memories of the trophies that are won with laurel podium. The cage has been developed along with the brand, and with more reports, the purpose of get more movement, musicality in honor to the national anthems. Year 1987.

The full name of the company is "Metéora artificial rocks', how many r! Both then getting the sound of pronunciation that the product business, the rock, give effect made austere and carved, which "Scratch". For me as the wire that runs along the two contrasting emme nearby. Also a product of that kind of rocks balanced on towers of earth, that I started turning the pair of em positioning cutting. Year 1995.

It 'a company of construction.The buildings are typically constructed from aggregation of similar elements, such as bricks. On the same principle was thought the brand, where the set of three forms obtained from areas of the round logo, make up in stylized form the initials B and C of BolognaBuildings. The set has been rotated 45 ° to obtain higher contrast on the cuts. Year 1998.

Manufacturer of components for electronics. I looked for a sign that could be identification of a sector. Then had to stand out without being confused with the other symbols of the vast vocabulary of electronics, and also be made in silver on the pcb. The starting point is also the letter "e", the initial of the name, and is symmetrical as a sign of connection,connection. Year 1991.

National courier, transport on a wheel, a circle with a stylized fin, recovery from that in the helmet of Mercury, the messenger of the gods, which gives its name to the company. The flap also recalls a M, of the name. Later I always tried to communicate without being listed, but this brand has more than 30 years and I can still intense and clear, also in the composition with the logo. Year 1983.

This is the brand name for a phone service company. One circle was divided to create a shape that resembles a face on the phone. Thus become two C, initial and call center.The dynamics of the inclined part has been taken up in the text, to communicate the action of the service. Year 2006.

Bologna costruzioni

Laser is a company that produces weldsby laser. The one with the laser is a weld without weld material, ie the two parts to be joined come together through light. This peculiarity is indicated by the abbreviation, consisting of two forms together that sparkle, remembering that the laser is a beam of light. The idea of light and linear has also guided the choice of font. Year 2003.

Production of leather goods, belts, bags,accessories. Flower is a word often used to define the quality of the leather; also was looking for a sign that would work also played many times on the same surface, in order to texturize liners. Here there is a real cage on the floor because this sign is taken from a series of studies done with ink on transparent acetate, shaped by hand and photographed in space. 2011.

Trademark for a television station ofEastern European countries, with headquarters in Albania. The symbol is based on the wave sine wave is traveling on the signal and is also represented kinetically by the wave motion. Year 1992.

Maserati cars, in the development of its image, had produced over the decades many symbols often associated with trident, but of various forms. It was necessary therefore to redesign a final form, basing it on the chance to play with current techniques, the variety of materials that make up the car today.Year 2002.

The company performs the machining of cutting and folding sheet metal. The brand is generated inside a cage that is not so much a cage of graphics, as a technical drawing constructive, such as those usually used in the workshop. The visual result is reminiscent of the profile of a cut and bent sheet metal that combine the initials of the names of the members.Year 1998.

It 'a company that deals with the press. The printing is done by cylindrical rollers, which I took part and entered in a log building to give the idea of the dynamic printing of multiple. Slittandone part I format a letter P, which is the initial of the name. I then noticed that the negative is formed at the center a white areasimilar to a sheet. Here, as in other cases, I have also recommended the name. Year 1991.

An architect, Bologna; not alwayscompany need a brand, it is sometimes also unnecessary, but here a hallmark aims signature that makes visible the author projects, and numerous reproductions that are the multiple vision of this activity. Emme letter reminded me very present here an architectural form, the arcades; on what I have finished the rest. I played with light as in architecture. Year 2005.

The company manufactures equipment for heavy carpentry. The brand is the initial of the name consists of the steel plates ideally shaped according to the machining process.The incompleteness of the desired shape and the presence of elements that include two and three dimensions, they constitute a dynamic plasticity.Year 2014.

Centro Duchamp headquarter, San Lazzaro di SavenaApril 2005

On the phone, from studio Fragile (De Lucchi - Trimarchi), Milano 2011

Archiginnasio, during the Biennale youngartists of Mediterranean Europe, the design sector.Bologna 1988

Munari Studio, via Colonna, Milano 1991

COM, San Giovanni in PersicetoBologna 1990

Letter from New York, March 2009

dino

tomàs

bruno

bob

massimo

Via Solferino, MilanoSeptember 1991

ag

mario

gavina

maldonado

munari

noorda

vignelli

fronzoni

trimarchi

«Some are masterpieces."

«They're beautiful."

«They are great works, you have to continue."

«Congratulations on your work, are really well-made, collect various teachings and techniques, so the marks are visible and can be managed properly to employment."

«Brands that are very interesting, a good procedure and an equally interesting, but there are many, you made it all about you?"

«All very beautiful and appropriate to each use. Very interesting is the description of the construction of each brand, which reveals a discipline and approachsystematic problem. A beautiful teaching demonstration that would do very well to many young students and not only .... Who knows that one day not understoodthe opportunity to do something together. I'd enjoy a lot. Again congratulations for the work done and the level of appropriateness of each brand. Really! "

«No professional has such a wide range of brands well made."

Born in Bologna in 1962, studied graphic design, communication and product design in Bologna and Milan. In 1980 the first assignment, the design documentation Augusta helicopters to follow what BMW, Breda, Washington Metro, Oto Melara, Riva Calzoni, Sasib. Since 1983 projects for Zanasi automatic machines, now the group Ima. The following year he realizes for Faac logo, graphic design and signage. In 1985, graphic and communication for Ducati Energia, Effer crane, Group Lamborghini, Tassinari scales, Sideros, and the following year for Atlas Copco, Baltur, Cattabriga, Fish, Vespa Piaggio. 1987 is the first prize in the international design competition for Emu with a garden chair, exposed to Centrodomus of Milan, in jury Richard Sapper and Pierluigi Cerri, Jonathan de Pas, Manolo de Giorgi. In 1988 he was selected among young Italian designers Biennale Europe young, in jury Giancarlo Piretti and Dino Gavina, Show in Sala Farnese, Palazzo d'Accursio in Bologna. Began a long collaboration with graphic Dino Gavina at the headquarters in San Simon Lazarus and attended the studio of Giancarlo Piretti. Meet the American graphic Saul Bass, Tomas Maldonado and advertising Armando Testa. He exhibited a prototype design at the Biennale de la Création in Belgium at Interieur 88. 1989 special mention for Posts and Telecommunications in Japan for graphic design. Special mention to CDAE, Belgium, for the design of a car ideal for a united Europe in 1993. Since 1988 he attended the studio of Bruno Munari. Some projects of graphic and product design, including brand Aneta, Milan; Form Finland, Porvoo, Finland; Duker Design Prize, Stuttgart, Germany; projects are exhibited in Milan and the Design Center Stuttgart. Draw the technical documentation of Piretti collection. Graphics & Design for Telecom. Since 1991 is the AG Fronzoni studio in Milan and collaborates coordinated image of the Montedison group (Bob Noorda) and Ferruzzi. Collaboration with Castles and COM for the representation of technical products. Advertising campaign for Simmons in France. Graphics and corporate for the race nautical offshore Venice-Montecarlo. Graphics for the publisher Cappelli, Bologna. Symbol for an environmental project in the Province of Bologna. Arrangement of 'archive AG Fronzoni in Milan.

Award for the graphic image of the Foundation Valentine Saint, in Terni. Special prize of the criticism for the poster for the largest retrospective of American art in Europe, exhibited at the Lingotto in Turin at the entrance, for the duration of the exhibition. 1992 graphic design for Imaginaria group Rinascente, with shows at Palazzo Durini in Milan. Manifesto for the fifth centenary of the discovery of the Biennial of the poster. Project dell'allestimento and graphics for the exhibition of Franco Fontana at Palazzo Re Enzo, Bologna. Receives Honourable Mention at the Compasso d'Oro ADI for the design of products Digifly aeronautical instrumentation, and a special mention to Duker Design Prize, Germany. Brand and corporate identity for the Grand Hotel Duomo of Milan. Some other projects in the same year are: Cosmopack and Waterlily in Milan; Toyooka, Japan; Braun Prize, Germany. In 2004 he received the ADI Design Index for kitchen design Kipro. In the same year, Massimo Iosa Ghini invited him to design the brand new Maserati and the corporate world. More recently focused its activities on professional projects, collaborating in the graphic design or with several companies, including BMW, Hats publisher, Cattabriga, Municipality of Bologna, Ducati energy, Emporio Armani, Ferrari car, Rancilio, Teatro alla Scala, Teko, Telecom Italy, University of L'Aquila, Swarovski. Designed from 1985 to now over 300 brands for companies and products, and numerous corporate images, including 20 international, including Maserati car. The projects have been published by: Abitare, Archivio, Arte, Arte in, Art leader, Casa Vogue, Case da abitare, 100 Cucine, Domus, Donna moderna, Elle, Elle decor, Gap casa, Grand gourmet, Flash art, Interni, International design review, Italia oggi, L'ambiente cucina, La mia casa, L'Architettura, Lineagrafica, Milano finanza, Moda on-line, Mood, National geographic, Ottagono, Per lui, Rassegna, Vogue, and newspapers: Il Corriere della sera, La Stampa, Il Foglio, Il Giornale, Il Resto del Carlino, Il Manifesto, L'Unità, Il Mattino, Paese Sera, Il Messaggero, Il Sole 24 Ore, La Nazione, and specialist programs broadcast by Rai and Mediaset . Today, in addition to design and consultancy programmed to farms under brand identity and corporate image, communication and product design.

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