Brand social (May 16)

12 + 13 MAY 2016

#brandsocial

Born out of Collaboration

We believe that by providing the perfect environment for idea exchange between senior marketers, start-ups, influencers and creatives, great things will happen.

12 +13 MAY 2016

AN OVERVIEW OF LONDON

Theme The Modern Brand

That’s Me That Is Extract

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EDGING TAPEHANDLE BADGE

W+B - BAT BRANDING

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I wanted to change the way people approach work in my team.

„What do you want to do?“ „Not next year. Today!“

„Build“: - brand - results - relationships

Write down everyday in the morning.

Wallpapers (Screen and iPhone) Reach of five people.

(Inspired by Dr. Bob Tobin)

KRONKIWONGI16

An exclusive interview looking behind #coinsofhope

goo.gl/xyJErl

Speakers

Highlights

“The Design of Experiences is the Engineering of Situations as Creative

Platforms for Critical Thinking and Social Actions”

Nelly Ben Hayoun

“When things are quiet or in a dip, I start to think bigger”

Tristan Eaton

“The future will look more like the past than the present”

Dr Kate Stone

Start-ups

“A modern brand NEEDS TO BE AS relevant to me as my friends”

PRIVATE INTEREST NETWORKS FOCUSED ON REAL CONTENT

“I will find out about the modern brand myself”

TAKE ADVANTAGE OF THE FACT THAT GEN-Z STILL CONGREGATES

“I will find out about a modern brand from those close to me”

ONLY THOSE ON THE TRUST NETWORK CAN SHARE

Round-tables

The Modern Brand Equation =

Collaborative + Purpose Driven + People Centric + Humble + Diverse +

Restless + Delivers Experiences Collaborative + Experiential + Creative + Fluidity + Culture

“The modern brands are the ones that reflect and help people feeling

reflected”

How do we encourage great collaborations with influencers?

• There needs to be more education about this industry and best practices

• It would help to see people in the industry you respect having already done successful campaigns

• Clients like what they already know • Influencer marketing needs to translate to business terms - ROI • Needs to be a better way to measure ROI • Too much jargon - declutter the language • There is added complexity over standard marketing because it’s a two

way deal - you’re ultimately dealing with another person not a piece of media

• There’s a level of trust involved which makes it scary for brands as they don’t really know the influencers

• Regulation isn’t clear enough yet • Too much focus on one off brand deals instead of long term

relationships between brands and influencers • Marketing is all about scale and that’s hard to do with influencers • Make influencer marketing a category in advertising awards shows

Feedback

“A bit of warm sunshine for any used up cynical and battered marketer's heart.”

“Excellent, thought provoking, relevant and wonderfully curated -

great people”

“A great mix of the barking mad provocation, laugh-out loud presenters

and genuinely inspiring conversation”

“The most refreshing event I've been to in years. No hint of "conference" or "networking". Just real relationships

and experiences”

“Very Inspiring. It makes you think, actually… realy wander what the hell you

have been doing and just change”

“A day to learn from the people shaping modern culture to understand

how to collaborate with them”

AVERAGE FEEDBACK SCORE

8.3

THANKS

NEXT

Brand Social London Oct/Nov 2016

Contact [email protected] if interested in coming

Appendix About Creative Social

Creative Social is a club for creative and brand leaders who believe

creativity and innovation will deliver better business and culture

EVENTS CONTENT CS LABS TRAINING

#1 Amsterdam #2 Stockholm #3 Barcelona #4 New York #5 London #6 Berlin #7 Sao Paolo #8 Florence #9 Shanghai #10 Antwerp #11 San Francisco #12 Paris #13 Amsterdam (+ London Pop-up) #14 Montreal #15 Las Vegas #16 Beirut #17 Hamburg #18 London #19 Tokyo #20 Helsinki #21 Seattle #22 Bucharest #23 London (CS Fresh) #24 Los Angeles #25 Copenhagen

Our Super Brand Partners

How Brands Can get Involved

CS LABS CULTURE SAFARI

CS TRAINING

Converse - Hack-a-Chuck

Converse teamed up with Google to launch their new G+ page. Creative Social worked with them to create an online and offline buzz around it.

We created a brief - hack a pair of the legendary Chuck Taylor All Star hi-tops. 21 agencies within our global network answered, hacking together some of the most resourceful,innovative and imaginative Chucks ever made.

We displayed the completed Hack-a-chuck’s at the Cannes Lions international festival and we helped curate and programme a launch event in London.

The project grew the Converse G+ page to over 1m fans while the content generated from the hacks gained over 500,000 social actions for the brand. Google view this as the most successful G+ brand launch of all time and continue to use it as a best practice case study.

Sonos - The Listen Make Play Project Sonos brought its Studio to New York City for a week-long residency at Neuehouse to explore the intersection of music, art and technology. As part of this residency Creative Social brought together five of the most talented creative agencies in NYC to collaborate with Sonos engineers and interpret the music of Brooklyn based band The Skins by hacking Sonos hardware and software.

The project culminated in the teams presenting their prototype projects during a live showcase event to an audience including The Skins, the Sonos global team, influential press and bloggers. Each of the agency’s creative journeys were documented and shared through the Sonos Studio hub, social and selected press.

Converse - Culture Safari In September 2015 we organised a day and a half of workshops, activities and business visits in Stockholm for 40 of the Converse European marketing team.

Activities including a Converse Hack a Chuck workshop, a ride down the Norrstrom and visits to Teenage Engineering, Dice Games and Absolut’s Creative Space as well as their brand house (our first collaboration between super members)

Totally curated, implemented and facilitated by Creative Social in just over a month.

The future of content

Hands on Chuck Hack

Exploring early adopters

Maintaining relevance

Sustainable thinking

HACKER, MAKER,

TEACHER, THIEF

FROM GOOD

TO GREAT

MUTATION

SESSION

PROTOTYPING THE FUTURE

DIGITAL

DISRUPTION

DIGITAL TRENDS

Thanks creativesocial.com

@CreativeSocial