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MODERN MODERN MARKETING MARKETING CONCEPTSCONCEPTS

The term Green marketing came The term Green marketing came into prominence in the late 1980s into prominence in the late 1980s and early 1990s.and early 1990s.

The American Marketing The American Marketing Association (AMA) held the first Association (AMA) held the first workshop on "Ecological workshop on "Ecological Marketing" in 1975.The Marketing" in 1975.The proceedings of this workshop proceedings of this workshop resulted in one of the first books resulted in one of the first books on green marketing entitled on green marketing entitled "Ecological Marketing"."Ecological Marketing".

GREEN MARKETING

GREEN MARKETINGGreen or Environmental Green or Environmental Marketing consists of Marketing consists of all activities designed all activities designed to generate and to generate and facilitate any facilitate any exchanges intended to exchanges intended to satisfy human needs or satisfy human needs or wants, wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment

The products The products those are those are manufactured manufactured through green through green technology and technology and that caused no that caused no environmental environmental hazards are hazards are called called green green products.products.

• Green products and Green products and its characteristicsits characteristics

• Products those are Products those are recyclable, reusable recyclable, reusable and biodegradable,and biodegradable,

• Products with Products with natural ingredients,natural ingredients,

• Products that have Products that have eco-friendly eco-friendly packaging i.e. packaging i.e. reusable, refillable reusable, refillable containers etc.containers etc.

Digital Tickets by Indian Railways: Recently IRCTC has allowed its customers to carry PNR no. of their E-Tickets on their laptop and mobiles. Customers do not need to carry the printed version of their ticket anymore.

No Polythene carry bags for free :-Forest & Environmental Ministry of India has ordered to retail outlets like BigBazar, D-Mart etc. that they could provide polythene carry bags to customers only if customers are ready for pay for it.

MOBILE MARKETING

MOBILE MARKETING : Is the use of the mobile medium as a communications and entertainment channel between a brand and an end-user.

Mobile marketing is marketing on or with a mobile device, such as smart phone .Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. 

• Mobile marketing is getting phenomenally important, because of the penetration of handsets and the passion the audience has for mobile