1 POSITIVE MOTIVATIONAL ADVERTISMENTS V .M. PA TEL I NSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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POSITIVE MOTIVATIONALADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
7/30/2019 14 types of advertisements
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In this advertisement the Dairy Milk shows positive motivation to us by
showing that if you want to start new relation, start it with giving dairy
milk SILK, which gives the smile on the face of person with positive
response.
Cadbury’s SILK is being considered as the positive motivator and good
symbol of giving wishes now a days.
2V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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The advertisement of mountain dew motivates the person who fears to do
risky work, after having mountain dew he feels motivated and he is ready
to do risky work without fear.
3V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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NEGATIVE MOTIVALIONALADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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5V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
This is the advertisement of CEAT TIRE where the company has show how the people
are careless on road in matter of crossing and working for road maintenance taking the
benefit of that they shown that if you fit the CEAT TIRE on your bike the sudden break and grip on road will be maintain and you can avoid accidents, if that person had not
fitted CEAT TIRE he could have met with an accident.
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EYES SENSATIONADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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This campaign is not only increasing awareness of the Crizal brand, but is also raising
patient demand by providing the most complete protection against dangerous
ultraviolet (UV) reflections.
In addition the company also promise that it is better than any other plastic or glass lens
by providing water, smudges, scratches, reflection and dust proof.
7V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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The Samsung campaign really captures the spirit of 3D TV and brings to life
the amazing experience the technology can deliver.
It shows how a viewer feels that he/she is watching live action in front of his/her eyes, rather than on T.V.
8V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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EAR SENSATIONADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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This advertisement is of SONY Headphone. This picture shows man
enjoying music by putting headphones. The three main basic needs of
human beings is Air , Water and Food ,but in this advertisement SONY
company has replaced Food with Music. In this stressful world peopleenjoy music by downloading music in their gadgets and listening to music
whenever they get time. Listening to music also relaxes mind and body.
10V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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In this advertisement the couple is watching the movie and they are
enjoying the crystal clear sound of water and live atmosphere of war time.
The company Sony is trying to convince that it gives you the real-time
felling as if you are present at that moment with the crystal clear sound
quality speakers.
11V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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SMELL SENSATIONADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
7/30/2019 14 types of advertisements
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Here the advertisement of AXE shows that the person is spraying
deodorant on his body while its strong smell attracts the hot n sexy girls
towards the man by running, climbing the mountain and breaking the
celling of house.
AXE claims that if u spray the deodorant on your body the strong smell
will make “ANGLES TO FALL FROM HEAVEN”
13V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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This advertisement of “AIRWICK” shows that if you use this air
freshener, it will give you the sense of smell like sitting in garden with full
of flowers and grass.
14V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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TASTE SENSATIONADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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This advertisement by the Coca Cola company shows how the actress is
enjoying the taste of SLICE which gives real taste of mango juice.
SLICE gives the feeling of real mango taste with refreshment and energy.
When the customer drink slice he/she may lost in taste of mango the
advertisement is try to show that.
16V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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EVEREST Chaat Masala’s advertisement is mainly focusing on the sense of
taste. Here it shows how it fills the test in the food. As we can see in above
advertisement the boy is standing with Samosa he is saying that “Boring khana banaye chatpata.”
17V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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TOUCH SENSATIONADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
7/30/2019 14 types of advertisements
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Here it is the advertisement of AXE SHOWER GEL. Which interprets
that the more this person apply the GEL on his body the more he feels the
touch of hot and sexy Girl.
19V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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SUBLIMINALADVERTISMENTS
V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
7/30/2019 14 types of advertisements
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Sometimes the subliminal message is not about sex, sometimes
it is just about getting your logo imbedded in the mind of the
viewer as often as possible.
21V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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Here is the examples of magazine namely “PARENTS” which is for
women in USA the cover page is kept like if any person read the name of
magazine he/she reads as it written as “PENIS” which is a male organ.
22V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY
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It is the best example how marketer uses subliminal message to penetrate
in users mind here in a social networking site “FACEBOOK” shows
clearly.
23V.M. PATEL INSTITUTE OF MANAGEMENT , GANPAT UNIVERSITY