13 Pinterest Stats to Maximize your Reach

13 Pinterest stats to know so you can maximize your reach

Source: Monetate

Source: Monetate

Customers spend more money when they convert via a Pinterest referral than any other social referral... with an average order value of $80.54

Source: Monetate

1. Avoid human faces

Source: Curalate

Among images shared by brands, those without human faces are repinned 23% more often

Source: Hubspot

Images with 10%+ background fill receive 2-4 times more repins than images with less than 40% background fill

2. Background wins

Source: Curalate

Choose red, orange and brown—these three colors outperform blue by nearly 2:1 in repins

3. Color choice

Source: Curalate

Images with multiple dominant colors have 3.25 times more repins than images with a single dominant color

4. Number of colors

Source: Hubspot

Very light and very dark images are not repinned as often as mid-range color photos

5. Mid range

Source: Curalate

Images that are 50% saturated have 10 times more repins than very desaturated images

6. Saturation

Source: Curalate

Tall images are shared 67% more often than short images—aim for 800 x 1,200 pixels

7. Go tall

Source: Curalate

Images with a smooth texture are repinned 17 times more than images with a rough texture

8. Texture

Source: Hubspot

The best times to pin are 2-4p and 8p-1a ET

9. Time check

Source: Marketing Pilgrim

Pins with 200-300 character descriptions get shared 57% more often than shorter or longer pins

10. Text counts

Source: Marketing Pilgrim

Pins with prices have a 36% higher chance of being liked

11. Price is right

Source: Marketing Pilgrim

A call-to-action in the description increases your engagement by 80%

12. Time for some action

Source: Ahalogy

The target number of pins per day in order to optimize reach is 10-15

13. Hit it