12-1 Exhibit 12-1: When Objections Occur, Quickly Determine What To Do Prospect ing Preappro ach Follow-up & Service Approach Presenta tion Trial Close Determine Objections Meet Objections Trial Close Close
12-1
Exhibit 12-1: When Objections Occur, Quickly Determine What To Do
Prospecting
Preapproach
Follow-up & Service
Approach
Presentation
Trial Close
Determine Objections
Meet Objections
Trial Close
Close
12-2
Basic Points to Consider in Meeting Objections
Plan for objectionsAnticipate and forestallHandle objections as they arise
Postponement may cause a negative mental picture or reaction
Be positiveListen - hear them out
12-3
Basic Points to Consider in Meeting Objections cont…
Understand objectionsRequest for informationA condition
– Negotiation can overcome a condition
Major or minor objectionsPractical or psychological objection
– A real objection is tangible– Must uncover hidden objectives and eliminate them
12-4
Objections Can Be Placed Into Categories
Salespeople often encounter the same objections from customer to customer
Thus, after a sales call think aboutWhat were the objections?How did you handle them?How should you handle them next time?Be prepared for the same objection to arise
again!
12-5
Exhibit 12-4: Six Major Categories of Objections
12-6
Exhibit 12-7: Techniques forMeeting Objections
12-7
Techniques for Meeting Objections
The dodge neither denies, answers, nor ignores
Don’t be afraid to pass up an objection
Rephrase an objection as a question. (Exhibit 12-8)
Postponing objections is sometimes necessary
Send it back with the boomerang method
Ask questions to smoke out objectionsFive-question sequence. (Exhibit 12-10)
12-8
Exhibit 12-10: Five-Question Sequence Method of Overcoming Objection
Back to 12-23
12-9
Techniques for MeetingObjections cont…
Use direct denial tactfully
The indirect denial works
Compensation or counterbalance method
Let a third party answer
12-10
Technology Can Effectively Help Respond to Objections!
Data stored in handheld computers or laptops, or obtained using a telephone modem or satellite transmission, can provide information to overcome buyer’s objections
12-11
Let’s Talk About the Trial Close!*
12-12
The Trial Close Is a Powerful Communication Technique To Produce*
Two-way communication
Participation from the other person
12-13
A Challenge! Use the Trial Close in Your Normal Conversation to:*
See if it helps your communication
See if it gets the other person to participate in
the conversation
All you do is occasionally ask the person an
opinion type question such as:
“Is that a good place to eat?”
“What did you think about the movie?”
“How does that sound to you?”
12-14
Let’s Review! When Are the Times to Use a Trial Close?*
1. After making a strong selling point in the
presentation
2. After the presentation but before the close
3. After answering an objection
4. Immediately before you move to close the
sale
12-15
Let’s Review! What Does the Trial Close Allow You to Determine?
1. Whether the prospect likes your product’s
FAB - the strong selling point
2. Whether you have successfully answered the
objection
3. Whether any objections remain
4. Whether the prospect is ready for you to
close the sale
12-16
Why Do You Use a Trial Close After Answering an Objection?*
To see if you have answered the objection!
12-17
What is an Example of a Trial Close Used to Respond to an Objection?
“Does that answer your question?”
“With that question out of the way, we can go
ahead - don’t you think?”
12-18
Once You Have Satisfactorily Responded to the Objection, What Should You Do Next?*
Make a smooth transition back into your
presentation“As we were discussing…”
Move to close the sale if completed your
presentation
Move to close again if objection was after a
close
12-19
If You Cannot Overcome the Objection, What Are Three Alternatives to Consider? (#1)
Return to presentation concentrating on new
or previously discussed FAB of your product.
12-20
If You Cannot Overcome the Objection, What Are Three Alternatives to Consider? (#2)
Admit it
Compensate for it by showing how your
product’s benefit(s) outweigh the
disadvantage(s)
12-21
If You Cannot Overcome the Objection, What Are Three Alternatives to Consider? (#3)
If 100% sure will not buy
Go ahead and close
Always ask for the order
Allow the buyer to say “no”, not you
Your competitor(s) may not be able to overcome the
objection(s) either– A competitor may make the sale because he/she asked for it
Be professional, not pushy
Leave the door open for a return visit
12-22
If Objection Arises After the Close*
Prospect raises an objection
Prospect raises an objection
Response to the objection
Response to the objection Use a trial closeUse a trial close
Move into your presentation
Move into your presentation
Close the saleClose the sale
12-23
If After Your Presentation You Received a Positive Response to Your Trial Close, What Would You Do?*
Approach
Presentation
Trial Close
Determine Objections
Meet Objections
Trial Close
Close
12-24
If After Your Presentation You Received a Negative Response to Your Trial Close, What Would You Do?*
Approach
Presentation
Trial Close
Determine Objections
Meet Objections
Trial Close
Close
12-25
If After You Meet the Objection You Received a Positive Response to Your Trial Close,
What Would You Do?*
Approach
Presentation
Trial Close
Determine Objections
Meet Objections
Trial Close
CloseCloseCloseCloseCloseCloseCloseCloseCloseCloseCloseCloseCloseCloseCloseClose
12-26
If After You Meet the Objection You Received a Negative Response to Your Trial Close, What Would You Do?*
Approach
Presentation
Trial Close
Determine Objections
Meet Objections
Trial Close
Close
12-27
Let’s Review By Taking a Closer Look at the Interactions Within the Sales Presentation*
Presentation
Trial Close
Determine Objections
Meet Objections
Trial Close
Close
Approach
12-28
Summary of Major Selling Issues
Be prepared to logically and clearly respond to your prospect’s objections
Basic points to consider in meeting objectionsPlan for themAnticipate and forestall themHandle them as they ariseListen to what is saidRespond warmly and positivelyMake sure you understandRespond using an effective communication technique
12-29
Summary of Major Selling Issues cont…
Objections are classified as hidden, stalling,
no-need, money, product, and source objections
Objections help you determine if you are on the
right track to uncover prospects’ needs and if they
believe your product will fulfill those needs
Objections show inadequacies in a salesperson’s
presentation or product knowledge