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DELL CONFIDENTIAL SIMPLIFY STORAGE MANAGEMENT Justin Boyd Storage Product Manager - Dell
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11.40 Dell - Justin Boyd

Apr 07, 2018

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DELL CONFIDENTIAL

SIMPLIFY STORAGEMANAGEMENT

Justin BoydStorage Product Manager - Dell

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THE TIPPING POINT

60% Companies Expect

Major Facilities Upgrade 4x Systems Mgmt CostsOutpace Server Cost

52% Companies Will Pay

More For Green Products

10x iSCSI San GrowthOver Next 3 Years

40% Will Spend More

On Blades

67% View VirtualizationAs Mission Critical

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DATA IS GROWING

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2 Mi l l ion emails are sent

11,000 songs are shared

1,157 videos are viewed on YouTube

7 personal computers are sold

4 mobile phones are purchased

3  people subscribe to DSL for the first time

2 new blogs created

Grow t h every sec ond

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Backup

Tape Back-up

8.8 MB

2.2 MB

2.2 MB

2.2 MB

2.2 MBE-mail withdoc 1.1 MB

E-mail withdoc 1.1 MB

E-mail withdoc 1.1 MB

E-mail withdoc 1.1 MB

E-mail with Attachment

Document1 MB

RedundantBackup

E-mail Server/ Desktop Backup

Tape Back-up

E-mail withdoc 1.1 MB

1.1 MB1.0 MB2.1 MB

2.1 MB

Source: IDC White Paper 

4.2 MB

Original MB

Document + 1.0E-mail Text 0.1Local E-mail Copy 1.1

E-mail Server 1.1Desktop Backup 1.0Redundant Server 2.1Tape Archive 4.2

9.5

Copies (4)E-mail Local Copies 4.4Server Copies 4.4

Server Backup 4.4Tape Archive 8.8

22.0

Transient Overhead 20.0

TOTAL 51.5 MB!

THE DIGITAL FOOTPRINT OF AN E-MAIL

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People spend

9.6 HOURSper week looking

for their data.

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IT departments spend between20-30% OF THEIR MANPOWERdealing with tape backup problems.

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By 2010,Businesses Wi l l  Spend More On Energy t o Run 

Hardw are Than On Hardw are I t sel f  (PCs & Servers )

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Typical Utilization Rates

Servers 5% - 15%

PCs: 10% - 20%

Direct-attached storage: 20% - 40%

Networked storage: 60% - 80%

A typical x86 serverconsumes between 30% and40% of its maximum power

when idleSources: VMware, Microsoft, EMC 

SAN = LESS POWER

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SAN OPTIONS

DELL CONFIDENTIAL

 –  TRUSTED ARCHITECTURE

 –  FAST, REGARDLESS OF FILE SIZE

 –  WORLD-CLASS DATAMANAGEMENT FEATURES

 –  LOWER COST INFRASTRUCTURE

 –  NO SPECIAL TRAINING REQUIRED

 –  COMPARABLE PERFORMANCE TOFIBRE CHANNEL FOR MANYAPPLICATIONS

Image: James L Stewart Image: Darren Hester

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REMOVE UNNECESSARY

COMPLEXITY TO DRIVEMORE INNOVATION

COMPLEXITY INHIBITS

GROWTHDISCRETIONARY SPEND

NON-DISCRETIONARY IT SPEND

30%INNOVATION

70%MAINTENANCE

Source: Forrester Research

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SIMPLIFY IT

IT CHALLENGES

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CHANGING THE ECONOMICS

OF STORAGE

   S   i  m

  p   l  e

   C  a  p  a   b   l  e

   A   f   f  o  r

   d  a   b   l  e

Making complex technology

easy for everyone to manageand deploy

Powerful solutions to give youback control of your data

Choice of all-inclusive or a la

carte solutions to meet anycustomer need

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Del l | Sym ant ec Par t nersh ip

Recognized hardware expert

Leader in servers and storage

Leader in iSCSI andVirtualization

Focused on IT simplification

• Leader in Data Protection

• Leader in Archiving

• Leader in Security

• Leader in Systems Mgmt

• Solution expertise

Dell and Symantec together simplify management, data protection and security for organizations of all sizes with unique, integrated 

solutions 

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Del l | Sym ant ec J o in t

Solu t ions

Systems management: - Dell Management Console 1.0

- Dell Client Manager 3.0- Altiris Deployment Solutionfor Dell Servers (Blade OEM)

- Flex Computing DS Client

Solutions: Secure Exchange

Archiving: Enterprise Vault

Backup: Backup Exec, NetBackup/Puredisk

Security: DMC, SEP, SMS for Exchange, 8300

Services: Backup Exec, EV, Security

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Improves backup performance - Reduces storage requirements

- Minimizes network bandwidth

• Seamless deployment with award winning products

- Dell PowerEdge™ servers

- Dell PowerVault™ storage

- Dell/EMC storage

• Smart Backups of VMware® 

- Block level Deduplication to efficiently backup VMs

- Easily implemented by placing a client inside the VM

• Significant benefits from deduplication at the source

• Cost effective solution that utilizes a small footprint

• Optional NetBackup integration for enhanced functionality

Tested inDell Labs

Dat a Dedup l ic at ion – Pured iskBundles

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TIERED STORAGE

DELL CONFIDENTIAL

Dell’s Point of view1. Tiering in a single box is simpler to manage than multiple

array technologies2. A tiered storage model based on performance requirements

for application can be more easily implemented andmaintained

3. Define 3 tiers for your online data and default data to Tier 2

Deliverables & differentiated approach• Prime Candidate List• Tiered Storage Service catalogue

Customer benefit• Quantifiable costs savings e.g. (finance Customer - $30k

of savings per 10 TBytes of data)

The Point of Proof TM datadistribution model, data are

defaulted to tier 2, and business justification is required forplacement onto other tiers.

Customer Pain Point

Without a practical way to classify and categorize data, all data is treatedas equal, with the same cost regardless of underlying business need

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InternalClients

Exchange 2007

Dell | EMC, EqualLogic,or PowerVault

OutsideClients(VPN)

SymantecMail Security

8300

Firewall

Symantec Mail Security

Enterprise Vault

Archival &Compliance

Arc hiv ing – Sec ure Ex c hange 2007

Data Protection

Security

Designed and Validated by Dell &Symantec Engineers

www.dell.com/secure_exchange

Backup Exec

Dell | EMC, EqualLogic,or PowerVault

Internet

Exchange 2007

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PRODUCTS AND SERVICES THAT AREREDUCING COMPLEXITY

DELL CONFIDENTIAL

NEW ERA OF BLADE SERVERSPowerEdge M-Series

Wor ld ’s m ost e nergy ef f ic ient

b lade so lu t ion

NEXT GENERATION STORAGEDell EqualLogic PS5000 Series

Opt im ized for v i r t ua l ized env i ronment s

EMBEDDED HYPERVISORDell and VMware

Ubiqui tous v i r tua l izat ion

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2008 STORAGE PORTFOLIO

PV114T

ML6020

PowerConnectNetworking

Storage Software

Enterprise ServicesTL2000

TL4000

CX4-960

CX4-480

CX4-240

AX4-50 / AX4-5iDell | EMC Disk

MD1000

MD3000

NX1950

PowerVault Disk

PowerVault Tape

CX4-120

PV124T

RD1000

ML6010

ML6030

PV110T

MD3000i

NF100NF500NF600

DP100DP500DP600

Dell | EqualLogic PS Arrays

Features

   C  o  s   t

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CAPABILITY

   S

   E   R   V   I   C   E

   L   E   V

   E   L   S

• 5 to 480 Drives

• 16GB memory

• 10 UltraFlex modules

• Flash drives (SSD)

• FC & iSCSI

• 5 to 960 Drives

• 32GB memory

• 12 UltraFlex modules

• Flash Drives (SSD)

• FC & iSCSI

• 4 to 60 Drives

• 2 GB cache

• 4 x FC or iSCSI

• SAS/SATA disks

CX4-960

CX4-480

• 5 to 240 Drives

• 8GB memory

• 8 UltraFlex modules

• FC & iSCSI

CX4-240

AX4• 5 to 120 Drives

• 6GB memory

• 6 UltraFlex modules

• FC & iSCSI

CX4-120

Del l |EMC CX4 Fam il y ofSt orage Arrays

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EQUALLOGIC – CHANGING THEWAY PEOPLE EXPERIENCE

STORAGEBy delivering dynamic virtual storage solutions that enable IT organizationsto address changing business needs in real time at a reasonable cost

EQUALLOGIC PS5000 SERIES DELIVERS

• Automation and intelligence that is ahead of the competition

• Fastest and most scalable iSCSI product

• All inclusive price with no hidden costs

• The industry’s only enterprise class system designed for iSCSI

• Ease of deployment and administrationVIRTUAL. INTELLIGENT. FAST.

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PS SERIES PRODUCT L INE

PS5000XV2.3, 4.8 TB

15,000 RPM SAS

PS5000X6.4 TB

10,000 RPM SAS

PS5000E2, 4, 8, 12, 16 TB

7,200 RPM SATA

Mainstream performance with largecapacity for enterprise data centers

Entry-level configurations foraffordable capacity

Highest performance for the mostcritical and enterprise applications

   I  n  c  r  e  a  s   i  n  g   P  e  r

   f  o  r  m  a  n  c  e

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EASY SET-UP

• 20-Minute Installation

 – Automatic RAID configuration

 – Automatic sparing – Multi-level security access

control

• No Server Software orLicensing Fees — EVER

• Comprehensive OSSupport

BackupServers

FileServers

ApplicationServers

PS Series Array

E-mail

Shares

SQL

AD/DomShares

Shares

Backups

Backups

Free Space

SwitchedGb Ethernet

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SINGLE-VIEW MANAGEMENTSINGLE SAN MANAGER – ANY

SIZE, ANY FORM

• SAN Virtualizer

• System LoadBalancer

• StorageConfigurationAssistant

• Volume Manager

• Data ReplicationControl

• Multiple StoragePool Creation

• EnclosureMonitoringSystem

Group Manager – Simple Intuitive GUI

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Arc h iv ing w i t h Equa lLog ic PSSeries

Peer Scaling

“Buy on Demand”

Capacity & performance growth byadding shelves

Single point of management

Ease of Use

• Install and configure a PS Seriesarray in a fraction of the time

• Everyday tasks take less time withEqualLogic

• Less time means lower projectcosts and fewer headaches

# of Shelves

   P

  e  r   f  o  r  m  a  n  c  e

EqualLogicScale Out

TraditionalFibre Channel

TraditionaliSCSI

Size of Exchange Store

Size of EV Vault Store

3

0.5

2

5

2

20 sec0.5

15 Sec

0

1

2

3

4

5

6

7

Delete

Database Files

Expand the

databasevolume

Restore

Snapshots

70

Everyday Tasks*

   T   i  m  e   S   h  o  w  n   i  n  m

   i  n  u   t  e  s

   (  u  n   l  e  s  s  o   t   h  e  r  w   i  s  e

  n  o   t  e   d   )

FAS3020Other FC

PS Series

* - Data from: VeriTest report - “Network Appliance FAS3020 and [other FC array]: Comparison of Usability and Performance.” May 2005VeriTest report: “EqualLogic PS Series Usability and Performance,” July 2006

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EXCHANGE 2007 PERFORMANCELEADER

EQUALLOGIC SUPPORTS MOREUSERS WITH FEWER DISK S

FAS3070cFibre

26,000 users*

PS5000XViSCSI

60,000 users

174 IOPs / Disk 115 IOPS/ Disk*

313 Usersper Disk

192, 300GB, 15Krpm

171 Usersper Disk

152, 147GB, 15Krpm

EVA6000Fibre

20,000 users

76 IOPS/ Disk

179 Users

per Disk112, 300GB, 10Krpm

Dell | EqualLogic

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In t roduc ing t he PS5500eThe world’s most scalable pure-iSCSI SAN.

High density storageplatform

 – Top loading drive drawer

 – 48 SATA drives – 4U enclosure

Two models

 – 48TB: 1TB drives

 – 24TB: 500GB drives

Ideal for: – Tiered storage applications

 – File Storage

 – PS Series Replica Sites

 – BURA/ D2D/nearline

storage – Any PS deployment

requiring up to 576 drivesin a SAN

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MD Series AX Series PS Series CX Series

Entry Level iSCSIStorage

Consolidation

Entry Level FibreChannel or iSCSI

StorageConsolidation

Enterprise iSCSIConsolidation Solution

Ideal for Virtualization

Enterprise LevelStorage Supporting

BOTH iSCSI andFibre Channel

DELL SAN PORTFOLIODESIGNED TO MEET YOUR NEEDS

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Dell

GARTNER MID-RANGE DISKQUADRANT

1H 2003

2H2007

•EqualLogic

•Intransa

•DataDirect

1h 2003

•SGI

•BlueArc

•Xiotech

•3ParData

•Dot Hill

•Fujitsu

•NCR

Dell

•Compellent

•Pillar Data Systems

•Ht/HDs

•HP

•EMC

•IBM

•Sun

•NetApp

•Nexsan   A   b   i   l   i   t  y   t  o   E  x  e  c  u   t  e

Completeness of Vision

Niche Players Visionaries

Challengers Leaders

Dell Storage Leadership

 – Superior ability to execute

Reasons for move: – Five world-wide

enterprise supportcommand centers

 – 50,000+ man fieldsupport

 – Customer satisfaction ispositive for major

operating environments

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LESSONS FROM DELL IT

Dell consolidated 30 datacenters to 2…while adding more capacity for growth.

Six strategies generated most of the benefits: 

1. Rationalized storage

2. Optimized data

3. Consolidated servers

4. Consolidated business processes andapplications.

5. Migrated to fewer operating systems.

6. Built new datacenters and closed old ones.

IT BudgetIT Budget

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DATA MANAGEMENT & STORAGE TECHNOLOGY ASSESSMENT 

• Benefits

• Obtain recommendations for datagrowth and the management ofinformation and required technology

• Ensure that data is effectivelysegmented to ensure thatmanagement of the infrastructure isoptimized.

• Detail

• Applying the major storagetechnologies and their application tospecific customer problems

• Identification and classification ofdata to optimize primary storage.

• Introduce data retention policies

• Comprehensive reports are providedto uncover static data on file serversas well as storage systems laboringunder poor utilization

This assessment addresses the basictenets of storage such as dataclassification, tiered storage,

compliance, policies and provisioning

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BACK UP, RECOVERY &ARCHIVING ASSESSMENT 

• Benefits

• Backup, recovery and archivingrecommendations that meet withbusiness needs as well ascompliance requirements

• Ensure effective and efficientrecovery in the event of an outage

• Free valuable space and efficientlymanage the environment by

implementing archiving policies andmanagement

• Detail

A report to develop best practice ofthe proposed recommendations and

impact to backup, recovery andarchiving.

Recommendations will includemedia, resources, file sharecapacity, file share management,archiving as well as backup andrecovery windows

The objective of the Backup,Recovery & Archiving Assessment isto gather critical information about a

current backup, recovery, archivalstate and propose recommendations

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STORAGE ASSESSMENT FOR SERVER VIRTUALIZATION 

• Benefits

• Implement the optimal storage andrelated backup systems for servervirtualization

• Ensure application performance asspecified by the business

• Simplified backup process for virtualservers

• Detail

• Storage best practice is addressedin conjunction with your businessrequirements for ServerVirtualization

• Recommendations for backup,

restore and replication to meet yourbusiness requirements for relatedvirtual servers

• The report produced will highlightfeatures of virtualized environments

and specific impact on the storageinfrastructure

Ensure that you obtain the optimalstorage and backup solution alignedto your virtual server environment

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THANK YOU