113 MC Task 1 - Magazine show research BY: YIDAN LI.

113 MC113 MC

Task 1 - Task 1 - Magazine Magazine show researchshow research

BY: YIDAN LIBY: YIDAN LI

Top Gear & This MorningTop Gear & This Morning

The contentThe content

Top GearTop Gear

Top GearTop Gear is a BBC specialist television is a BBC specialist television programme ,Itprogramme ,It began in 1977 began in 1977 as a conventional as a conventional motoring magazine show motoring magazine show which covers reviews of which covers reviews of the latest cars, as well as vintage cars, advice on the latest cars, as well as vintage cars, advice on which cars to buy and not buy.which cars to buy and not buy.

The show is broadcast on BBC2 every Sunday from The show is broadcast on BBC2 every Sunday from 8pm to 9 pm. The show is currently presented by 8pm to 9 pm. The show is currently presented by Jeremy ClarksonJeremy Clarkson, , Richard HammondRichard Hammond and and James MayJames May.The programme is estimated to have .The programme is estimated to have 350 million audience over the world.350 million audience over the world.

The content of the show is basic, but shot in a artistic wThe content of the show is basic, but shot in a artistic way. the show is structured on several items, which are cay. the show is structured on several items, which are challenges ,races, cool wall, unusual reviews and so on. hallenges ,races, cool wall, unusual reviews and so on.

This MorningThis Morning

This MorningThis Morning is a general daytime television is a general daytime television programme that begun in 1988 programme that begun in 1988 ,it broadcast on ITV ,it broadcast on ITV 1 for 2 hours, seven days a week.1 for 2 hours, seven days a week.

It provides a wide range of topics, such as It provides a wide range of topics, such as entertainment, advice on health and well-being, entertainment, advice on health and well-being, competitions, cookery and so on. competitions, cookery and so on. It broadcasts for It broadcasts for 9.5 hours each week.9.5 hours each week.

It has always been presented in a chatty and friendly It has always been presented in a chatty and friendly matter. The presenters have informal and relaxed conmatter. The presenters have informal and relaxed conversation between them or between them and their gversation between them or between them and their guest.uest.

The LookThe Look

Top GearTop Gear The set for Top Gear was The set for Top Gear was

designed by Jonathan Paul designed by Jonathan Paul Green. the studio design is Green. the studio design is quite simple where the quite simple where the presenters stand, surrounding presenters stand, surrounding by a standing audience. but you by a standing audience. but you can also find some creativity can also find some creativity elements, for example, the elements, for example, the background is made up of car background is made up of car body parts all attached body parts all attached together.together.

In Top Gear’s set; the main In Top Gear’s set; the main stage where they conduct the stage where they conduct the interview is similar to This interview is similar to This Morning’s set-up , both of the Morning’s set-up , both of the programmes have two sofas programmes have two sofas and the presenter and guest and the presenter and guest talk facing towards each other.talk facing towards each other.

Most of Top Gear is made from Most of Top Gear is made from VT’s, they do testing and races VT’s, they do testing and races in other locationsin other locations

This MorningThis Morning

The This Morning set is cThe This Morning set is comfortable and homely, omfortable and homely, The main part of the set The main part of the set is like a living room, and is like a living room, and there are other areas suthere are other areas such as a kitchen, TV area, ch as a kitchen, TV area, performance stage and performance stage and a place for discussion/ina place for discussion/interviews.terviews.

The graphics are quite feThe graphics are quite feminine; it contains floral minine; it contains floral drawing, girlish drawing drawing, girlish drawing and so on.and so on.

The SoundThe Sound

Top Gear & This MorningTop Gear & This Morning Top Gear has used an Top Gear has used an

adaptation of ‘The Allman adaptation of ‘The Allman Brothers Band’s’ Brothers Band’s’ instrumental hit "Jessica" as instrumental hit "Jessica" as its them song since the its them song since the original series started in original series started in 1977. The show used part 1977. The show used part of the original Allmans' of the original Allmans' recording of the song up recording of the song up until the late 1990s, but until the late 1990s, but later series and the 2002 later series and the 2002 relaunch use updated cover relaunch use updated cover visions.visions.

The theme song of TopGear The theme song of TopGear is a mulltitrack mix with old is a mulltitrack mix with old instrumental rock music instrumental rock music with drums.with drums.

This Morning has a very This Morning has a very upbeat and cheerful title upbeat and cheerful title music .music .

It has been slightly It has been slightly changed several times changed several times since the show started in since the show started in 1988, but has sustained 1988, but has sustained the same signature tune. the same signature tune.

It is a common type of It is a common type of music, using this type of music, using this type of music removes the risk of music removes the risk of judgements by the judgements by the audience.audience.

The AudienceThe Audience

Top Gear & This MorningTop Gear & This Morning the audience of Top Gear the audience of Top Gear

is such a vast one, crossing is such a vast one, crossing ages, sexes and social ages, sexes and social groups.groups.

but aimed mainly men of but aimed mainly men of all ages because of its all ages because of its content.content.

however there are more however there are more and more female and more female audiences appeared during audiences appeared during these years, as they got these years, as they got more interest of cars than more interest of cars than before. before.

This Morning is clearly This Morning is clearly mainly aimed at women, mainly aimed at women, because of the style and because of the style and content of the entire show. content of the entire show. The target age is more The target age is more difficult to define, but difficult to define, but mainly at housewives.mainly at housewives.

However, it seems that However, it seems that more appeal to a younger more appeal to a younger audience recently, such as audience recently, such as having Holly Willoughby as having Holly Willoughby as a new presenter and a new presenter and younger celebrity guests. younger celebrity guests. Due to its colourful Due to its colourful appealing graphics, it also appealing graphics, it also attract younger audience .attract younger audience .

What Do I Like and Why?What Do I Like and Why?

Personally, I prefer This Morning.Personally, I prefer This Morning.

It is informative and entertaining.It It is informative and entertaining.It provides a range of topics.provides a range of topics.

Also, they are not hard to follow and Also, they are not hard to follow and understand, understand, because of the presenterbecause of the presenters’ informal and approachable style s’ informal and approachable style