WeChat EECS 441 Company Presentation Yidan Zhang - zhangyd
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WeChatEECS 441 Company Presentation
Yidan Zhang - zhangyd
Tencent ProductsInstant Messaging
ServiceMobile Value-
Added ServicesInternet Value-Added Services
EntertainmentServices WeChat
Tencent QQ
QQ Enterprise
Tencent Messenger
QQ Mobile
QQ Games
Super QQ
QQ San Guo
Dragon Power
Hero Island
Qzone
QQ Music
QQ Live
Tencent ProductsInstant Messaging
ServiceMobile Value-
Added ServicesInternet Value-Added Services
EntertainmentServices WeChat
Tencent QQ
QQ Enterprise
Tencent Messenger
QQ Mobile
QQ Games
Super QQ
QQ San Guo
Dragon Power
Hero Island
Qzone
QQ Music
QQ Live
WeChat Servicesu Instant Messaging
u Moments
u Mobile Games
u Official Accounts
u WeChat Wallet
u WeChat Payment
WeChat History
Jan 2011
•Tencent Launches Weixin
Apr 2012
•Weixin become WeChat
Jul 2012
•Alibaba tries to kill off WeChat
Jan 2013
•Gaming and mobile payment
Jan 2014
•Adds taxi booking
May 2014
•WeChat Stores
Monthly Active Users Growth
Tencent Financials
Tencent Financials
Business Modelu “Apps within App”
u Advertisement
u Mobile Payment
u Mobile Games
u Stickers
Secret Sauceu Variety of Features driven by customer experience
u Innovative spirit in promotion events
u Successful combination of business and culture
Competition – Social Media
Messaging and Calls
Group Chat
BrandOfficial
Accounts
Friend Seek
Competition – Mobile Payment
uAlipayu 400 Million Users
u 175 Million Transactions Per Day
uWeChat Paymentu 200 Million Users
u $50 billion monthly bank transfers
Your Prediction
Large and Loyal User Base
Comprehensive and Pervasive
Strong Revenue Growth
Questions?
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