11 Obvious A/B Tests You Should Try

Neil Patel

11 Obvious A/B Tests You Should Try January 23, 2014

@neilpatel #KISSmetrics

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Doing Business on the Web for 11 Years

Run at least 4 new A/B tests a month

1

Test #1 Add the word “free” in your ads

Results

CPA decreased from $60 to $43

2

Test #2 Create an explainer video

Results

Increased conversions by 64%

3

Test #3 Have your signup bu!on scroll

Results

Increased conversions by 138%

4

Test #4 Remove form fields

Results

Increased conversions by 26%

5

Test #5 Two step checkout process

Results

Increased conversions by 10%

6

Test #6 Show off your live product

Results

Increased conversions by 38%

7

Test #7 Free trial vs.

money-back guarantee

Results

Increased conversions by 116%

8

Test #8 Trial length

Results

Increased conversions by 102%

9

Test #9 Time based bonuses

Results

Increased conversions by 11%

10

Test #10 Adding dollar values to free offers

Results

Increased conversions by 22%

11

Test #11 Bu!on colors

Results

Increased conversions by 21%

THANK YOU

Neil Patel quicksprout.com

[email protected]