Stewardship Brown Bag Marketing & Communications, Social Media Panel Discussion November 20, 2014 @NikkiSunstrum
11 20-14 Mrktg & Comms: Social Media Panel
Jul 09, 2015
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Stewardship Brown Bag
Marketing & Communications, Social
Media Panel Discussion
November 20, 2014
@NikkiSunstrum
@NikkiSunstrum
@UMich Director of Social Media
Former State of Michigan @MIGov SM Coordinator
B.S. in PoliSci & M.A. in Ed
Skilled in making dull things interesting
Master manipulator of content & small children
Former Elected official
Throws parades for fun
#UMSocial92,800+ Followers @UMich
627,150 Followers /universityofmichigan
45,357 Followers @UofMichigan
17,0424 Followers /uofmichigan
3000+ Followers @UofMichigan
7,051 Followers @UMich
55,943 Followers /universityofmichiganLinkedin EDU 269,197
6,556 Followers +universityofmichigan
How we stack up
Most influential college in social media
Most engaged college in social media
Most influential on Facebook
Most influential on Instagram
Most influential on Twitter
Most influential on Linkedin
University to use Snapchat
#11
#3
#2
#5
#2
#5
How students use social
socialmedia.
umich.edu
Snap Me
SNAP to the #Victors
5 Hours
150 Submissions
100 New Followers
1000+ Views per Snap
But first, Let Mary Sue take a #selfie.
Pin Me
Bottom Line
Great social is about seizing the available opportunity to elevate the
perception of your programs and overall success.
@NIKKISUNSTRUM
/NIKKI.SUNSTRUM
QUESTIONS?
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