1.02 Discuss the 1.02 Discuss the impact of sports and impact of sports and entertainment entertainment marketing on the marketing on the economy. economy.
1.02 Discuss the impact of sports and entertainment marketing on the economy.
Feb 14, 2016
1.02 Discuss the impact of sports and entertainment marketing on the economy. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. . Products. Include both goods and services. Goods. - PowerPoint PPT Presentation
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1.02 Discuss the impact of 1.02 Discuss the impact of sports and entertainment sports and entertainment
marketing on the marketing on the economy.economy.
MarketingMarketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
ProductsProductsInclude both goods
and services
GoodsGoodsGoods are
tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
ServicesServicesServices are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
Sports MarketingSports MarketingThe involvement of sports to
develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
Professional TeamsProfessional TeamsBasketball: L.A. LakersFootball: Carolina PanthersHockey: Carolina Hurricanes
Collegiate and Scholastic Collegiate and Scholastic TeamsTeams
UGA-University of GeorgiaFSU-Florida State UniversityUniversity of Miami
Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways
Verizon AmphitheaterLowe’s Motor SpeedwayCricket Arena
Commercial FacilitiesCommercial FacilitiesMarina Boat Land
Health ClubsHealth ClubsGold’s GymYMCATriangle SportsPlexLadies Fitness and WellnessQuincy Roberts’ Elite Fitness
Center
RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks
CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird
Professional Individual Professional Individual SportsSports
PGAWorld Tennis AssociationPBA
Professional Individual Professional Individual SportsSports
Running Swimming Golf Bowling
Amateur SportsAmateur SportsAAU-Amateur Athletic Union
AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball
AssociationNFL-National Football LeagueNCAA-National College Athletic
AssociationSECACC
Sport Support ServicesSport Support ServicesNASCAR Winston Cup Racing
Wives Auxiliary
Sporting Goods IndustrySporting Goods IndustrySports TownAsicsNikeAdidasDiadora
Sport SponsorsSport SponsorsCoca-Cola 600Cadillac sponsoring the
PGA TourWachovia Cup
Tournament at Quail Hollow Country Club
Sports MediaSports MediaSports NetworkFox Sports NetESPN Radio
Entertainment MarketingEntertainment MarketingInvolves the use of entertainment
to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Music IndustryMusic IndustryMaverick RecordsPSE RecordsJMG RecordsQuincy Jones
Movie IndustryMovie IndustryWarner BrothersDisneyActors
Theme ParksTheme ParksSix FlagsFamily Fun CenterCarowinds Theme Park
Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio
Film IndustryFilm IndustrySundance Film Festival
Television IndustryTelevision IndustryDawson’s Creek is filmed in the
Wilmington area
Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreAdult’s TheatreBelk Theatre
Video Game IndustryVideo Game IndustryX-BoxNintendoSonySega
Fine Arts and Science Fine Arts and Science IndustryIndustry
Smithsonian Museum
Mint Museum
Night Club IndustryNight Club Industry
Literacy IndustryLiteracy IndustryLibraryInternetBooks
Casinos IndustryCasinos IndustryLas VegasRenoHarrah’s
Hobbies/Craft IndustryHobbies/Craft IndustrySouthern Christmas Show
Trends in Sports & Trends in Sports & EntertainmentEntertainment
Sports:– Naming Rights– X-Games– Sport Specific
Channels
Entertainment– Internet Web
Casts– MP3’s– DVD’s
Importance of Sports and Importance of Sports and EntertainmentEntertainment
Generates about $213 to $350 billion in revenue.
Approximately 105 million watched the Super Bowl in 2010.
30 seconds of advertising time during the 2010 Super Bowl was $2.7 million.
The average attendance per NFL game is 66,000.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
In 2009, NFL averaged 17.6 million viewers, the most in 23 years.
The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
The NBA average is about 16,993 attendants.
The average MLB attendance is 25,000 per game.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
Over 35 million people visit Walt Disney World each year.
. Rank Title Worldwide Box Office 1 Avatar (2009) $2,728,468,373 2Titanic (1997) $1,835,300,000 3
The Lord of the Rings: The Return of the King (2003) $1,129,219,252
4 Pirates of the Caribbean: Dead Man's Chest (2006) $1,060,332,628
5 The Dark Knight (2008) $1,001,921,825
Importance of Sports and Importance of Sports and EntertainmentEntertainment2009 Home Access To:
AmongHomesWith:
%Cell
Phone
%DVD
Player
%Internet
%PersonalComputer
%Satellite
Dish
%VideoGame
System
%VCR
%MP3
Player
Total
86.6 88.3 77.7 81.7 26.9 31.7 72.5 42.4U.S.
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