10 WAYS TO WOO THE MEDIA & GET COVERED! ALSO KNOWN AS “HOW TO GET POSITIVE PUBLICITY WITHOUT PISSING OFF THE PRESS”
Jun 25, 2015
10 WAYS TO WOO THE MEDIA
& GET COVERED!
ALSO KNOWN AS
“HOW TO GET POSITIVE PUBLICITY
WITHOUT PISSING OFF THE PRESS”
WHO ARE WE?
• JM Henderson
• Founder, Secret Agent Research
• Journalist, Forbes
• Media Expert, Millennial Culture
• @GenerationMeh
• Anastasia Valentine
• Founder & Chief Strategist, Sandbox PR
• Radio Host “Smart, Sassy & All Biz”
• Soci@l Biz Maven
• @AVV
WHAT JOURNALISTS WANT
• Controversy
• Timeliness
• Novelty
• Pathos/Human Interest
• Information
1. DO YOUR HOMEWORK
2. KNOW YOUR STORY
3. PERSONALIZE YOUR PITCH
4. OPT FOR (SERIAL) MONOGAMY
5. FOLLOW THE LOGIC OF DATING
6. DON’T WASTE YOUR TIME
7. LEAVE NEWSJACKING TO THE PROS
8. START AS A SOURCE
9. HEED CROSBY, STILLS, NASH & YOUNG
10. KEEP SWINGING
Unlock your CITY - We’ll come to you!
Unlock your company! We’ll come to you!
Come to us! – Attend a Public Workshop!
QUESTIONS?
Visit us:
www.secretagentresearch.com
www.sandbox-pr.com