10 Insights on How the World's Best Marketers Get Us to Believe, with Tom Asacker

@33voices

intelligent insights to advance your business and life

The following represents 10 highlights from the interview by @MoeAbdou,

founder & host of 33voices®.

Tom AsackerBeyond his success as a speaker and author,

Tom is a former corporate executive and an ac-complished entrepreneur. He is a recipient of the

George Land Innovator of the Year Award. He holds medical patents and product design awards

and is recognized by Inc. magazine, MIT, and the Young Entrepreneurs’ Organization as a past

member of their Birthing of Giants entrepreneurial executive leadership program.

@TomAsacker

Stream interview Watch videoWatch videoNo.1

In business, you’re believable when you’re truly transparent, vulnerable

and open to feedback from others.

Stream interview Watch videoWatch videoNo.2

Your past experiences and perceptions have the greatest influence on your beliefs.

Are you aware of them?

Stream interview Watch videoWatch videoNo.3

The majority of your beliefs, particularly in business, are driven by what you want to be true.

Beware of the confirmation bias.

Stream interview Watch videoWatch videoNo.3

The majority of your beliefs, particularly in business, are driven by what you want to be true.

Beware of the confirmation bias.

33voicesTom Asacker - Beware The Confirmation Bias

Stream interview Watch videoWatch videoNo.4

Believable leaders earn affection by inspiring a better future, and then helping lead you into the picture

by giving you control to capture it.

Stream interview Watch videoWatch videoNo.5

Admired managers make clarity a priority;

clarity of your role; responsibilities and how you’ll be measured;in addition, they remove all the barriers to your performance.

Stream interview Watch videoWatch videoNo.6

Persuasion is easier and more fluid

when you’re influencing people who desire what you’re offering.

Stream interview Watch videoWatch videoNo.7

Help someone understand how they make decision.

it’s a neglected value that most of us overlook.

Stream interview Watch videoWatch videoNo.8

Most of us prefer simpler choicesbecause they preserve our self interest.

Stream interview Watch videoWatch videoNo.9

Believable marketing appeals to our senses and our feelings.

they’re not overt and rarely use superlative words.

Stream interview Watch videoWatch videoNo.10

Stop fixing people and instead work on fixing the design of the business.

no process, no business.

Really reflect...

When was the last time you questioned your assumptions

prior to making an important decision?

Really reflect...

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