10 Facebook Campaigns in Mongolia 2012- 2013 International University of Japan 2013 Marketing Startegy Professor Adam Acar Student Odonchimeg Batsuuri
Jun 21, 2015
10 Facebook Campaigns in Mongolia 2012-2013International University of Japan 2013Marketing Startegy Professor Adam Acar Student Odonchimeg Batsuuri
The Most Visited Website in Mongolia is the social site Facebook according to www.alexa.comApril 2013
Facebook Penetration in Mongolia
“Cashmere kids”• Photo competition via
Facebook Page • Post a cutest picture of
your child or sister or brother ages of 2-12 years old
• Most liked picture will be chosen as a model of Cashmere Kids new winter spring line
• And will be placed as in all TV commercials and magazine commercials of the new line
“Unitel Group” mobile operator • Creative new Logo
competition • Send the logo to Unitel by
email or Facebook• If the logo is chosen by
Unitel and posted on their page
• Those logos on the page will collect likes
• Most liked logo will the chosen as new logo of the company
• The Logo creator will get 1,000,000 tugriks
• Around 120 participants • The logo that won got
2893 likes on Facebook
“Juulchin Group” tourist agency • Juulchin tours target people
who likes to travel and explore world often
• Photo competition via their Facebook page
• Post your interesting traveling picture, taken within last 1 year
• Most liked picture will get the prize
• Grand prize ticket to travel Jeiju island for couple for a week including expenses such as (hotel, food, flights)
“Skytel Group” mobile operator • D20 brand target
young generations • “I’m yours “ photo
competition via Facebook page
• Post romantic picture of you or by you of couples
• Most liked two pictures will be chosen
• 1st prize couples mobile phone from D20
• 2nd prize “lucky number for couples” from d20
“Goyolog Studio” professional photo agency and model agency• “Next Model” photo model competition • Send a your beautiful picture with good quality and creativity• Chosen 30 model will be posted on their Facebook page • Most liked 3 models have a right to join photo model course for free• Further more all 30 will be viewed by judges including Asian Top Model
Bolorma• Successful participants will be chosen to be represented by the agency• 1457 photos were sent
“New Media Agency” one of the first Marketing agency in Mongolia• Among young entrepreneurs, bloggers and active SNS users with fan page with
certain goal and theme • Need to have at least 100 likes on the page • Need to have certain plan or goal • The best participant will send the ideas and link to the agency . The best one
that meet the requirements and have potential of growth • Prize – Sponsored by fully New Media Agency financially, consulting and educate.
• Paparazzi + Traffic Facebook page
• Opened in 2011• Government, Traffic
Police department of Ulaanbaatar city
• Campaign responsible driving and social role as an driver of UB city
• Active Members 7,423• Total video and picture
evidence by members 2,247
• Actions taken to drivers by the evidence provided by members 1,489
One of the most useful and successful campaign from Ulaanbaatar city of Mongolia Traffic Police Department.
“Goyo “ cashmere brand• Photo competition via Facebook page among young individuals to
promote the new line “EDITION "of products for youth• “I am an individual, I am flake” theme • Send an letter or poem or 4 lines , with creative approach and send
it to the company email labeled edition • Company will choose and post on FB and 3 most liked on Facebook
will given prize• 1st choose 2 garment from the line , 2nd especial present from
brand, 3rd 50% discount on any garment from new line .
“National Geographic” Magazine in Mongolia • Photo competition among Ulaanbaatar citizens • “Urbanization and people” theme of the picture , idea behind is to
create awareness of the pollution and how does it affect our lives• The best picture will have a right to order the magazine for a year
PC Mall one of the biggest electronic shops in Mongolia. • Photo sharing competition via Facebook• “Technology and evolution in our lives” . • Highest rated (by number of likes) was placed in #1,#2 and #3• 1st place got 1772 likes and given notebook as a prize• 2nd place got 1450 likes and given digital camera as a prize• 3rd place got 1443 likes and given mobile phone as a prize