Jan 07, 2021
There’s a very big and very common misconception I see when it comes
to Facebook Ads, where plenty of brands and advertisers believe that all you need
is one good ad to drive immediate sales.
Can that happen? Of course. But you’ll never see your full selling potential—let
alone your full ROAS—on a single campaign. The vast majority of users need to
interact with you multiple times before they convert, and they need to see
campaigns that are immediately relevant to them, their needs, and the pain points
they have. Instead, a single ad is only going to drive a fraction of the results that
you could see with a full campaign that uses retargeting.