10 COOL THINGS 10 Cool Pizzeria Design Conceptsaaronallen.com/.../02/Aaron-Allen-10-Cool-Things-Pizza-Concepts.pdf · 10 Cool Pizzeria Design Concepts . ... Only 110 bottles of Eau

10 COOL THINGS™:

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10 Cool Pizzeria Design Concepts

AARONALLEN & associates GLOBAL RESTAURANT CONSULTING

10 COOL THINGS™ © 2012, Aaron Allen • www.aaronallen.com

10 COOL THINGS™:

Place reference images here

What do you do with an edgy location? If you’re a pizzeria named Dough, you pull the edge inside. Dough establishes itself as a well-worn part of its urban community with exposed brick walls, concrete floors and pasted-up posters. The result? Raw. Simple. Relaxed.

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Pizza Restaurant Designs & Ideas

10: Bringing the Outside In

Interesting tidbit:

The wooden Dough wall art is the top of the interior designer’s workbench. Paint bled through an attempted screen print onto the bench, and a sign was born.

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The UK city of Plymouth is home to the Royal Navy. It’s also home to Pizza Express, which has doffed its hat in the form of a maritime theme. Here, you’ll find wavy walls, shiver-me-timbers timber, and a large rose “tattooed” right on the woodwork.

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9: Shiver Me Timbers

Interesting tidbit:

A local tattoo artist “tattooed” perforations on the wood panel to form the rose.

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Right smack in the heart of Shanghai you’ll find Matto Bar and Pizzeria, a mash-up of the organic and the industrial, the dark and the playful. The idea? Create an environment as surprising and comfortable as the food.

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8: Dark and Eclectic Comfort

Interesting tidbit:

Matto’s Italian chef insisted the wood-burning pizza oven be brought over from Naples and then put together on-site in Shanghai.

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Subtle colors and lacey chandeliers create quiet sophistication at the Dutch pizzeria Fabbrica. But this place doesn’t take itself too seriously. Ladders up to personal tree-house-like pods bring unmistakable whimsy.

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7: Sophisticated Whimsy

Interesting tidbit:

An artist from Milan painted old Neapolitan poems on Fabbrica’s walls. They are both odes to pizza.

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If they see it, they will come. That’s the logic behind the Domino’s Pizza restaurant revamp. New store design plans include a viewing area in which pizza lovers can see the art of the dough, first hand.

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6: Don’t Mind if We Watch

Interesting tidbit:

After 15 years, Domino’s has made the switch to a new single tile wordless logo.

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Another way to freshen up a look: freshen up the menu. San Francisco’s Patxi’s Pizzeria recently added unexpected new small plates including a pickled pepperoncini chop salad.

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5: A Fresh Perspective

Interesting tidbit:

Recently back at Patxi’s by popular demand: the cornmeal pan pizza.

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If you’re known for your adventurous signature pizzas, a 50 foot whimsical mural by a local Florida artist becomes part your new pizzeria prototype. The Loop Pizza Grill also boasts huge windows, big beams, and 4000 square feet of warehouse space.

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4: The Big Splash

Interesting tidbit:

Another signature item from the Loop Pizza Grill? Hand-dipped milkshakes.

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Want your guests to remember the unmistakable aroma of your freshly baking dough long after they’ve gone home? Take a cue from this Canadian pizzeria: offer Eau de Pizza Hut.

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3: Eau de…Dough?

Interesting tidbit:

Only 110 bottles of Eau de Pizza Hut were produced, offered to Pizza Hut Canada’s Facebook fans.

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Enter Australia’s Pizza Farro, and you’ll see a ceiling of vintage wooden rolling pins. Hundreds of them. The effect is homey and unstudied, rustic, warm and sentimental. Which is exactly what the stylists intended.

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2: Work as Art

Interesting tidbit:

All those rolling pins came from the owner’s rolling-pin collecting wife.

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A no-nonsense, ready-to-feed-you vibe starts with the tomato sauce can walls at Shumis Pizzeria in Israel. It’s a funky visual aesthetic that gives new life to the term “pizza joint.”

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1: Outside the Pizza Box

Interesting tidbit:

In another part of this pizza palace, neon wall signs pronounce “flat,” “round” and “tasty” in the colors of the Italian flag.

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www.aaronallen.com

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10 COOL THINGS™

© 2012, Aaron Allen • www.aaronallen.com

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10 COOL THINGS 10 Cool Pizzeria Design Conceptsaaronallen.com/.../02/Aaron-Allen-10-Cool-Things-Pizza-Concepts.pdf · 10 Cool Pizzeria Design Concepts . ... Only 110 bottles of Eau

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