1 -Whither Services Marketing. 2004 BY Lovelock & Gummesson.pdf

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Whither Services Marketing? In Search of a New Paradigm and Fresh PerspectivesChristopher Lovelock; Evert GummessonJournal of Service Research : JSR; Aug 2004; 7, 1; ABI/INFORM Globalpg. 20

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