1 Viewpoints for a Strategic CIO. 2 2000 IT Manager EMEA 2008 VP Global IT.

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Viewpoints for a Strategic CIO

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2000IT Manager EMEA

2008VP Global IT

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Understand your Business

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MEUR 1996 2006

Net sales 834 1,793

EBIT -20 120

Brands 4 15

Sales organizations 14 33

Personnel at year end 4.700 6.500

The development of the Group

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A broad portfolio of branded sporting goods

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Innovative & attractive products

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CONSUMER STRATEGY

• Global brands

• Equipment for serious sports participants

TRADE STRATEGY

• Portfolio of sports

• Premium Customer service

PLATFORM STRATEGY

• Shared Sales & Distribution

• Shared Logistics (DCs and Transport)

• Shared Sourcing & Manufacturing

All enabled by a shared IT platform

Business Strategy

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The Challenge

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Understand how the business is changing

Gain credibility amongst Top Management

Guaranty system stability during transformation

Integrate multiple independent business into 1 set-up

Build a Global IT team

Identify strategic development programs

The Challenge

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Ensure stable system delivery

Establish a shared IT Strategy

Clearly define the systems future

Build new IT Organization

Deliver fast first successes

ITGovernance

ValueDelivery

StrategicAlignment

ResourceManagement

Perfo

rman

ce

Measu

remen

t

Ris

kM

anag

emen

t

Source: IT Governance Institute

The Approach

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IT Strategy

Amer Sports Targets

Amer Sports Business Strategy

Technology Architecture & Technical Infrastructure

Business Application Portfolio

Business Processes

Reporting

Align business and IT strategies

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CentralizedCentralized Council of EqualsCouncil of Equals FederatedFederated DecentralizedDecentralized Fully OutsourcedFully Outsourced

CIO

Apps

BU

IT

BU

IT

BU

IT

ER

P

CIO

Apps

ERP

Web

BU IT

CIO

BU

IT

BU

IT

BU

IT

ERP

CIOB

U IT

BU

IT

BU

IT

BU

IT

CIO

SLA

Vendor Team

From extreme decentralization to centralization

Competence centers to enable balance of power

Global concepts with regional execution

200520062008

Build the IT organization

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HQ Helsinki, Finland

Sales Office

Factory

Logistics

ASO

G-1

• Consistent

• Transparent

• Re-usable

• Scalable

From Holding to Integrated Group

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ONE Goal

ONE Team

ONE Company

Global Master Data

Global Harmonized Processes

Global ONE Program

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IT Strategy

Amer Sports Business Strategy

Technology Architecture & Technical Infrastructure

Business Application Portfolio

Business Processes

Reporting

Amer Sports Targets

HW StandardsOffice SWShared E-Mail System + ADSGroup NetworkSecurity Standards

Business TemplatePerformance ReportingBusiness ProcessesDefine Master Data Mgt.

Do your homework first – Build solid platform

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Lessons learned

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The systems have to run – only then talk strategy

Understand your business & gain credibility

Speak business language

Your team needs to understand the direction

Revive your team

Have fast successes

Lessons learned

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2000IT Manager EMEA

2008VP Global IT

2010

IT is a journey

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Thank you!