1 UC PUBLICATIONS AND PLATFORMS. 2 PUBLICATIONS AND PLATFORMS University Communications Editorial communications: Doug Haddix Brand and marketing: Jacquie.

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UC PUBLICATIONS AND PLATFORMS

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PUBLICATIONS AND PLATFORMS

University Communications• Editorial communications: Doug Haddix• Brand and marketing: Jacquie Aberegg• Interactive: Ted Hattemer• Media relations: Haddix and Gary Lewis• Operations: Raegan Schneider• Relationship management: Karen Patterson

and Steve Proctor

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Editorial communications

PUBLICATIONS AND PLATFORMS

PUBLICATIONSJay Hansen

Lynne BonenbergerRandy Gammage

Pam HillAdam King

Jeff McCallisterTerri Stone

John Milliken(advertising rep)

MULTIMEDIAKristen Convery

Lauren BoydMonica DeMeglioKevin Fitzsimons

Jo McCultyRandy Walk

EXECUTIVE COMMDeb Guinan

Aaron MarshallAmy McKayTrisha Patel

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PUBLICATIONS AND PLATFORMS

EdComm’s role• Build awareness of the university’s excellence

by sharing compelling content in our publications and on our platforms.

• Inspire and encourage engagement with our audiences--including students, faculty/staff, alumni and friends.

• Provide support for efforts that strengthen Ohio State’s fundraising and engagement efforts.

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PUBLICATIONS AND PLATFORMS

Building awareness• Internal publications and platforms• External publications and platforms• Specialty publications

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PUBLICATIONS AND PLATFORMS

Internal

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PUBLICATIONS AND PLATFORMS

onCampus (print)• Published every other week from August to

May and once a month in June and July• Faculty, staff, student and event news• Jeff McCallister (.32) and Adam King (.1088)

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PUBLICATIONS AND PLATFORMS

OSU Today (email)• Published five days a week during the

school year and three days a week over the summer

• Faculty, staff, student and event news• Submissions to [email protected]• Randy Gammage (.2)

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PUBLICATIONS AND PLATFORMS

Buckeye Net News (email)• For undergraduate students• Student content and a message from Dr. J

OSU Weekly (email)• For graduate students• Both student publications are produced in

partnership with Student Life.

NOTE: Both published once a week on Sundays and edited by Randy Gammage (.2)

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PUBLICATIONS AND PLATFORMS

University Communications site • ucom.osu.edu• Blog• Best practices• Staff listing• Policies and procedures• Kristen Convery (.3)

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PUBLICATIONS AND PLATFORMS

External

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PUBLICATIONS AND PLATFORMS

Ohio State Alumni Magazine (print)• Published six times a year for Alumni Association

members• What is an Alumni Association member?• Stories about research, faculty, students and alumni as

well as stories that enhance Ohio State’s national reputation

• Lynne Bonenberger (.1) and Terri Stone (.306)

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PUBLICATIONS AND PLATFORMS

osu.edu• Interactive digital storytelling that enhances Ohio

State's national reputation and focuses on major Ohio State messages, including student success, research prowess, and Buckeye profiles

• Feature stories feed social media efforts; timing is key.

• Watch, news, and events area give space for video, social media, events promotion

• Kristen Convery (.3) and Monica DeMeglio (.1)

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PUBLICATIONS AND PLATFORMS

Leaders’ Impact• Published two times a year for major donors• Stories that illustrate the ways donor support creates

opportunities for students and researchers.• Donor profiles• Campaign news• Terri Stone (.306)

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PUBLICATIONS AND PLATFORMS

Connect (email)• Published monthly and delivered to all in our

database (330,000)• Stories highlighting students, research and

institutional accomplishments, as well as items that enhance Ohio State’s national reputation

• When possible, include multiple links per feature item

• Goal: Send on the third Thursday of each month• Jay Hansen (.208)

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PUBLICATIONS AND PLATFORMS

Buckeye Voices (web)• Commentary from Ohio State thought leaders• Senior leaders, faculty/staff, students and alumni• buckeyevoices.osu.edu• Integration with print publications• Kristen Convery (.3) and Deb Guinan (.4)

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PUBLICATIONS AND PLATFORMS

Social media• Facebook: Ohio State, Alumni Association,

university president, alumni president• Twitter: @Ohio State, @OhioStateAlumni,

@OhioStateLive and university president• YouTube: Ohio State and Alumni Association• Instagram: @TheOhioStateUniversity• Kristen Convery (.3) and Lauren Boyd (.404)

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Specialty

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PUBLICATIONS AND PLATFORMS

High Points (email)• Monthly points of pride distributed to both internal

and external audiences.• Content submission deadline: One week after the

first of a month• Publication date: First week of a month• osu.edu/highpoints• [email protected]• Jay Hansen (.208)

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PUBLICATIONS AND PLATFORMS

Alumni Football News (email)• Football feature and event news; Published monthly

during the football season

The Nutshell (email)• Alumni club and society leaders; Published monthly

President’s Club E-News (email)• Members of the group; Published monthly

Women and Philanthropy E-News (email)• Members of the group; Will begin publishing monthly

in May or June

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PUBLICATIONS AND PLATFORMS

Questions?