1 Northwest NIC - September 2015 Tips for Today’s Media.

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Northwest NIC - September 2015Tips for Today’s Media

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Changing Media…Changing Expectations• Social media use grew 238% (2009-2012) Adweek

• Twitter use doubled in two years.

• LinkedIn profiles increased 60% in two years.

“Customers will establish a reputation for you even if you aren’t there…it’s a whole new level of customer service.”

– Black & Veatch Engineering

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PUD Social Media…By the Numbers

Twitter• Followers up 200% in 2 yrs. to 3,900+• Two accounts: customers & media• 68% male, 32% female• Storm updates, news items, conservation tips

Facebook• Likes/followers up 130% in 2 yrs. To ~12,500• 56% female, 43% male• 189K monthly impressions…spikes during storms

A Huge Time Saver!

Outbound Tweets vs. Inbound Media Calls