090508a Lga Tob Cont

Reducing Health Inequalities through Tobacco Control Programme:The core support offer

Dr Gordon Murray

Blueprint for March 2010

Capacity building support to help councils in their community leadership role, which includes:

1. Provision of information and assistance for councils on effective ways of helping to increase support for would be quitters amongst:

a. Young people; b. Routine and manual workers.c. Those pregnant or likely to become pregnant;

2. Provision of information and assistance for councils on effective methods of helping to reduce the uptake of smoking amongst the young

3. As part of the above, specific focus on:a. Illicit tobacco, i.e. underage, counterfeit, and

non-.duty paid, illegal marketingb. Making linkages with wider health inequalities

agenda

Core support offer

1. Community of Practice2. Publication of guidance3. Helpline and signposting service 4. Peer support

A Community of Practice networkFace-to-face events and web-based tools whichfacilitate sharing of problems, what works, whatmight work, and lessons learnt:

• Online conferences, • Knowledge Cafes, • Peer Assists, • Hotseats, • Library, Forum, • RSS feeds, • Wikki • Twitter

Publication of guidance

1. Identifying, targeting and influencing routine and manual smokers and significance for health inequalities;

2. Communications and health messages to support and amplify national campaigns;

3. Tackling the demand and supply of illicit tobacco linkages with national action and on implementation and policing of national tobacco control Smoke free, sale, advertising and promotion regulations;

4. Reducing uptake of smoking among the young.

Helpline and signposting service• For the whole of local government [email protected] • Includes FAQs

Peer support

• Targeted 25 councils will have access to peer support in addressing their specific priorities

• Will draw on Healthy Communities peers and Beacon Councils but full resources of PCH available

Reducing Health Inequalities through Tobacco Control Programme:The core support offer

Comments and questions welcomed.

Key challenges and opportunities

Your challenges

1. Use two yellow post-its2. Write the name of your council on each post-it3. Then on write your personal view of council’s

two challenges in Addressing Health Inequalities through Tobacco Control (one per post-it)

4. Place post-its on flipchart pages5. Scan the range of challenges identified by others 6. Play ‘snap’ and cluster post-its in related

themes/groups

Sharing your success

1. Using two green post-its2. Write the name of your council on each

post-it3. Then on write two successes/strengths

which you have (one per post-it)4. Place post-its on flipcharts against the

earlier themes where you think your success/strength is relevant

5. Collectively, if at all possible, try to aim for one success married to a challenge theme.

If I was in your shoes …

1. Scan the themes and challenges 2. Using two pink post-its3. In response to the challenges, give

your view of “If I was in your shoes ….”

4. Place in the area of the relevant theme

Join the dots

1. Finally, scan the themes2. Take two ‘dots’3. Vote using your ‘dots’ to indicate

what you consider the challenge themes you would suggest the Programme should give priority to addressing.

Reducing Health Inequalities through Tobacco Control Programme

Thank you for your support, we look forward to working with you.