Гильдия Маркетологов. Гильдия Маркетологов. www.marketologi.ru www.marketologi.ru Igor Berezin Igor Berezin Topline results of the Topline results of the 14- 14- th th Annual Survey of the Russian Annual Survey of the Russian Marketers’ Guild Marketers’ Guild « « Dynamics of the Russian Dynamics of the Russian market of marketing services market of marketing services » » January January 2015 2015
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Гильдия Маркетологов. Igor Berezin Topline results of the 14-th Annual Survey of the Russian Marketers’ Guild «Dynamics of the Russian.
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Volume of the Research MarketVolume of the Research Market. . USD MioUSD Mio. . ((increased gap between the two estimatesincreased gap between the two estimates))
Guild of Marketers and OIROM (20 experts) million USD
Marketing is a system of management of the development and promotion of products and services that bring value to the consumer, manufacturer, and to the society as a whole, build upon the complex analysis of the market. The definition was adopted by the extended Council of the Non-commercial Partnership “The Guild of Marketers” in November, 2010
MottoMotto – – Together we can accomplish moreTogether we can accomplish more! !
PositioningPositioning – – social network of the professional contacts social network of the professional contacts
• The Guild was established in The Guild was established in 2001 2001 • Consists of Consists of 270270++ industrial experts in the field of Marketing from industrial experts in the field of Marketing from
Russian Federation, Kazakhstan, Ukraine, Bulgaria, Germany and Russian Federation, Kazakhstan, Ukraine, Bulgaria, Germany and other countries other countries
Is a peer network of marketing professionals as individual members:
• Owners and top managers of companies and organizations with marketing paradigm appreciation
• Leading experts and directors of marketing departments of various companies and organizations in manufacturing, trade or services industries
• Professors, lecturers, authors of books in Marketing, managers and specialists in marketing education
• Consultants in Marketing and Branding• Researchers – Leaders and top experts from research agencies• Communication experts – top experts from advertising/PR/DM/BTL
agencies, editors and publishers of specialized media, employees of public associations, event companies.
• Specialists in Internet Marketing and marketing in social media• Specialists in marketing of financial services
- To assist in professional growth of its members; Professional networking: sharing experience, opinions, knowledge, data and
technology; organizing online and offline discussions, round tables; sourcing the partners for projects.
- Development of the marketing in Russia.Joint realization/ implementation/ support for the projects of top importance for the marketing community. Support of the system of marketing education in Russia. Supporting the conferences in Marketing. Active role in shaping the civilized market of marketing services in Russia, keeping up the positive interaction between the market players, conflicts regulation.
- Support of the socially responsible market economy in Russia. Supporting the economic growth and increasing the well being of the population via increase in the quality of the products, services, and management/ distribution, as well as of information exchange and idea popularization.
Rights of the Guild membersRights of the Guild members
• Address any member of the Guild with a question, suggestion, request for assistance or advice.
• Place a personal page on the web site of the Guild. • Publish a resume or help needed note on the web site of the Guild. • Publish own articles, reviews, interviews on the web site of the Guild. • Post personal or corporate news to the weekly mail list from the web site of
the Guild (once in a month). • Create a «marketing portrait» of the own city and post it on the web site of
the Guild. • Take part in the surveys, conducted by the Guild.• Organize a seminar, training course, conference in own city and get an
information and intellectual support from the Guild. • Organize a club of marketers, round table of business and marketing, city
association of the Guild members in own city (min 7 members). • Offer a project (idea, initiative) to the Council of Guild for discussion and joint
Essential agenda of the Guild.What we do in some detail:
• Annual survey «Current status and trends of development of marketing services market». Since 2001. Annual Ceremony rewarding the winners according to results of the Annual Guild Survey. Since 2004.
• Web-site of the Guild, as the major intormation platform for networking of marketing professionals, Since 2002. (25 - 30 thousand unique visitors per month) Newsletter from the site of the Guild (2750 supscribers). Since 2004.
• Discussion Club of the Guild – monthly events. • Student diploma award competition in Marketing, in association with
Plekhanov Russian University of Economics. Since 2004.• Publishing the Handbook «Marketing in Russia». Since 2005. • Support for Curriculum in Marketing. Since 2003. • Support for the top importance conferences. Since 2004. • Identifying Top 100 new books on Marketing. Since 2006.
• Facebook group «Marketers’ Guild» since 2011 (3000+ members), and other information exchange platforms.
• Award ceremony «Orders of Merit in Marketing». Since 2012.