1. 102617 @ Web Analytics 101 2. Web & App 3. 4. app & web 5. 6. ...? Web or App , etc. 1. 2. 3. 7. 8. 9. 10. 11. 1. 2. 3. Revenue Referral Activation Acquisition Retention AARRR Model 4. 12. 13. Lean Startup AARRR Model Lean Analytics Stages AIDMA AISAS Google ZMOT Google HEART / Model 14. Sticky Engine Viral Engine Paid Engine Lean Startup Acquisition Activation Retention Referral Revenue AARRR Model Empathy Stickiness Virality Revenue Scale Lean Analytics Stages GrowthRate Awareness Interest Desire Memory AIDMA Action Awareness Interest Search Action AISAS Share Google ZMOT / Zero Moment of Truth Happiness Engagement Adoption Retention Task success Google HEART 1~10 15. Lean Startup AARRR Model Lean Analytics Stages 16. Lean Startup AARRR Model Lean Analytics Stages 17. Lean Startup AARRR Model Lean Analytics Stages 18. Lean Startup AARRR Model Lean Analytics Stages 19. 20. 21. 22. PM 23. Lean Startup AARRR Model Lean Analytics Stages - 24. 25. 26. 27. 28. PM App App APP 29. Happiness Engagement Adoption Retention Task success Google HEART 30. Metrics Metrics app 31. The Goals-Signals-Metrics process GSM 32. Goals Signals Metrics GSM 33. Goals Signals Metrics app app app app app & app app & & app & GSM 34. Goals Metrics app app app app & app & & & UX 35. 36. Thank you for listening! userxper.com