| Water Efficiency An Australian Perspective March 2012 Nigel Finney, CEO savewater! ® Alliance Inc.

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Water Efficiency

An Australian Perspective

March 2012

Nigel Finney, CEO

savewater!® Alliance Inc

|Australia's leading source on water conservation Page 2

1. Water conservation and efficiency

2. Valuing water

3. Partnerships

4. An Innovative solution for members

Economy of scale focus areas

(savewater!® Members cover 40% of Australians)

|Australia's leading source on water conservation Page 3

The International 2012 savewater! awards®

• 1000 entries from 40 countries• 19 entries from USA – Burbank• Australia vs USA

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International Awards Categories

• Water Utilities (open internationally) • Product Innovations (open internationally) • Photographic Award (open internationally)

• Junior• Senior• Open

Australia's leading source on water conservation Page 4

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Key Awards dates

• Entries open:

o Monday 23rd April

2012

• Entries close:

o Friday 20th July 2012

• Winners

announced:

o Friday 26th October

2012

o Gala ceremony to be

held in Melbourne,

Australia

Australia's leading source on water conservation Page 5

|Australia's leading source on water conservation Page 6

1) water efficiency – showerhead research• Saturation levels

• Giveaway or sell showerheads- test 200 • Centralised research and procurement

or

9 litre/min5.5L/miin – 7.5L/min

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Online competitions driving market research

go to “savewater.com.au”• 50,000 visitors/mth• 100-200 surveys/day• Donated prizes

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Market researchQuestion 2

If you were replacing your washing machine, which of the following would you be most likely to buy?

97% indicated that if they were to replace their washing machine they would do so with a water efficient model. Of these about a third would still prefer a top loader model.

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Smart Gardening Community Service Announcements (CSA’s)

• 4 television CSA’s• ‘Valuing water' and promoting the idea of smart

gardening• Supported by Nursery & Garden Industry

Helping communities value water Page 10

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TVCs/CSAs on Water Efficiency

• 4 TVC’s available to be branded• Bathroom• Kitchen & laundry• Garden• Leaks• “C” rating

Page 11Helping communities value water

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Video Platform

• Over 39 videos available for embedding in your website

• Hosting provided as part of your membership

Videos include:• TV ads• Tutorials water efficiency• Gardening segments• PWSR video

Page 12Helping communities value water

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Accommodation trials & resource kits

Trialed 8 hotels across Victoria with HMAA

• showerheads• flow restrictors• cistern weights• cistern bags• new toilets• water conservation messages

• Average of 22% savings on the previous year (max 40%)

|Australia's leading source on water conservation Page 14

Mobile Displays• Free use for members• Online booking • Product display, natural

water cycle display and interactive online kiosk

• Two more completed 2009

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savewater!® Gardens

• Sustaining Gardens in Dry Times

• 5 Model gardens - Cottage, Formal, Subtropical, Mediterranean and Backyard

• Drought tolerant plant selector

• Smartgardenwatering.org.au• Greysmart.com.au

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Refill station project• $1Bpa/21M pop bottled water sales • Research results- reasons, products• “ we’re all a bit silly”- twice the price of gas, 1-3,000

times tap water• Multibrands: “Choose Tap”, “Go Tap”,…

2) Valuing Water from droughts to floods to……

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• Focus: 9000 schools/Corporates• Refill stations: $1.5k vs $6k• Bottles $1.5 vs $20 Retail• TV CSA campaign

2) Valuing Water

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4) Partnerships

eg University curriculumMission CO2- Carbon Tradies Game

• Launched in March 2010 CO2 intro link• 25,000 hours ($1.8M)• Engages kids online in leisure time• Community Service Announcement TV campaign

15 sec TVC

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Mission H2O Game• Mission H2O Intro game• Up to 22,000 games per month• 18,000 hours ($1.5M)• Engages kids online in leisure time• Community Service Announcement 30sec TVC

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Climate Change- The Cold Hard Facts DVD• 20min DVD• Excellent graphics• Tim Flannery testimonials• Suitable for children 12+

years• Website access or

hard copy

Other Programs

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3)Innovation: EasyFillTM – Latest Water carter/hydrant system

• Current honesty systems don’t work• EasyFill™ - paradigm shift • Customer Benefits - productivity, environment, data• Utility gains: revenue, ops, live data

|Australia's leading source on water conservation Page 22Commercial in confidence

Comprehensive Reporting systems

|Australia's leading source on water conservation Page 23

3)Innovation: EasyFillTM – Water carter/hydrant system

• Pilot with EBMUD• Potential opportunities for CUWCC

6 Months to December

No. of Permits

No. Reporting Usage

Water Usage (ML)

No. reporting > 50kL

Rainfall(mm)

Revenue

2009Pre EasyFill 376 90 34 54 1007 $85,935

2011Post EasyFill 548 505 67 196 1530 $285,997*

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• Major utilities - 47c/account - 3 times leverage

• Smaller utilities - 55c/account- 7 times leverage

• Other income - 50%

Fee structures.