What is Social Media What is Social Media ??? ??? Digital Marketing Summit 2012 Digital Marketing Summit 2012 1/2/2012 1/2/2012 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21 @ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
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What is Social MediaWhat is Social Media??????
Digital Marketing Summit 2012Digital Marketing Summit 2012
1/2/20121/2/2012
@ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21@ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21
Social mediaSocial media is like is like teen sexteen sex..Everyone wants to do it. Nobody knows how.Everyone wants to do it. Nobody knows how.When it's finally done there is surprise it's not When it's finally done there is surprise it's not better.better. Avinash Kaushilk, Analytics Evangelist,
It refers to the place of your own brand.It refers to the place of your own brand.- company blogs- company blogs- customer and private communities- customer and private communities- discussion groups- discussion groups- email- email- customer service logs- customer service logs- official presences on social networking - official presences on social networking sitessites
It refers to the public side of your brand as It refers to the public side of your brand as discussed by consumers.discussed by consumers.
- blogs- blogs- forums- forums- review sites- review sites- social network sites- social network sites
Consumer backyardConsumer backyard
• Google AlertsGoogle Alerts
• Search twitterSearch twitter
• Yahoo! PipesYahoo! Pipes
• SocialMentionSocialMention
• HubSpotHubSpot
• Alterian SM2Alterian SM2
• Radian6Radian6
Social media Eco systemSocial media Eco system
Social media playtime is overSocial media playtime is over
www.diaryclub.com/blog/mysoodteerak32
define your company's social define your company's social media strategymedia strategy
ask for help, if you need it.ask for help, if you need it.
www.flickr.com/photos/dhammza
don't assume don't assume
social media is social media is
the answer the answer
to everything.to everything.
www.thelearningwell.com
if your product/service if your product/service sucks,sucks,
social media won't fix it.social media won't fix it.
www.flickr.com/photos/ceekay
however, if your customer however, if your customer service sucks, social media can service sucks, social media can
help.help. www.flickr.com/photos/desiitaly
If you wait until there is another If you wait until there is another case study in your industry, case study in your industry, you will be late.you will be late.